16Q2 Taiwan FMCG Monitor
After a year of food safety crisis, the market has been gradually recovered in both food and nonfood categories. Health is the most important trend in food category, however, a rebound can be found in those categories that were seriously impacted by the crisis a year ago.
Personal care appeared to have better performance among non-food categories, and premium brands sustain the growth of household cleansing products.
Channel-wise, hyper still in decline trend. PX is doing good in food category. Online channel has experienced a growth in both food and non-food.