2019 Q2 Taiwan FMCG Monitor

Kantar Worldpanel Division announce 2019 Q2 Taiwan FMCG monitor

Food category shows better growth momentum in total FMCG market. Meanwhile, the decline of non-food category has slightly stabilized in this quarter.

• Within package food, convenience-oriented products like breakfast cereal and frozen food are still growing significantly. Cooking-related products are gradually declining, including soy sauce and quick noodles.
• RTD tea maintains its growth, with black tea outperforming others due to more NPD.
• Fresh milk is still the main driver in dairy, while cereal drink has been performing well.
• For home care, toilet paper buyers haven’t fully returned to the market yet.

Retailer:

• EC and hyper are outperforming the market, growing in both food and non-food.
• Super’s leading position is threatened due to weak performance in non-food products like toilet paper and detergent.
• Costco is growing in food (frozen food, Health Food, Liquid Dairy), driving the importance of total hyper.
• EC still has strong performance in non-food, and its share keeps increasing.