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2019 Q3 Taiwan FMCG Monitor



2019 Q3 Taiwan FMCG Monitor

Kantar Worldpanel Division announce 2019 Q3 Taiwan FMCG monitor

Total FMCG market maintained a 2.2-percent growth, still driven by food sector, while the decline of non-food became more moderate.


  • Package food was driven by convenience-oriented products like breakfast cereal and frozen food. Products like cooking oil, soy sauce, and quick noodles were dropping.
  • Fresh milk was still the main driver in dairy, but its growth slowed down in the short run. Cereal drink has been performing well.
  • RTD tea, especially green tea and black tea, helped beverage to grow. However, NPDs were less in this quarter.
  • Paper products were the main reason to the decline of home care. Toilet paper and pads were underperforming.

Channel Landscape- sales value%

  • The importance of EC was growing continuously in both food and non-food.
  • Super’s decrease was impacted by cooking food and paper products.
  • Within hyper, Costco maintained growth momentum, while Carrefour and RT were not performing well. Thus the share of total hyper remained flat.
  • CVS’s growth was led by its beverage.

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Joyce Chou

Account Manager, Taiwan


+886 2 2570-0556#351

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