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Spotlight on Taiwan

2020Q2 Taiwan FMCG Monitor

31/08/2020

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Although economic was in a recession due to the pandemic, total FMCG market still maintained 2.9% yoy growth led by food category.

Category Level

? All of the Food categories showed growth except for alcohol and powdered drinks. Frozen food, health food, and dairy were leading the growth.
 
? Within package food, cook items like quick noodles and instant noodles continued to grow in 20H1.
 
? Total beverage was still led by fresh milk and RTD tea. In addition, soy milk, UHT milk, and cereal drinks all showed positive performance.
 
? Total Non-Food category remained flat, while paper maintained growth momentum.
 
Channel Level
 
? Internet continued to gain importance in both Food and Non-Food.

? Costco was still expanding strongly, driving the growth of hyper.
 
? PX maintained growth momentum, but the decrease of Simple Mart caused total super to remain flat.

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