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2019 Q2 Consumer Insights Asia



2019 Q2 Consumer Insights Asia

Ramadan: Embracing festive opportunities to win consumers in Indonesia and Malaysia

Fast-moving consumer goods (FMCG) performance during Ramadan festive season created a sizeable sales uplift among Indonesians and a soft decline in Malaysia, according to our latest Consumer Insights Asia. Overall FMCG in Asia achieved a +4.8% growth during this year’s second quarter.

In this Consumer Insights Asia edition, we focus on these two Muslim majority markets with the below topics:

  • Q2 2019 Asia FMCG Overview
    • Asia FMCG achieved a healthy growth by +4.8% in Q2 2019, slightly stronger than Q2 2018.
    • Non-food sector, including both home care and personal care, continues to lead the FMCG market growth in Asia.
  •  The spotlight of the quarter
    • FMCG performance during Ramadan creates a sizeable uplift among Indonesians, while a soft decline in Malaysia.
    • Uncovering major similarities and differences between Indonesia and Malaysia to optimise strategies in order to win consumers in Ramadan.

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