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When liquid yogurt meets fermented drink…Friend or Foe?

09/12/2014

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When liquid yogurt meets fermented drink…Friend or Foe?

If put liquid yogurt near fermented drink, they could generate extra sales! But if you put juice, which competes with yogurt, the total sales might go down.

Category Adjacency helps you to clarify the relationship between products, and maximize your sales within limited shelf space.

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Peggy Liu
NBD Manager

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