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Kantar Worldpanel -

Cold Comfort


“Convenient” money is the new cash!

In 2009, there is +30% growth in frozen prepared foods market and over 20% Household buyer growth observed!


Want more INSIGHTS on:

Who are these buyers?

Which channel do they prefer to go?

Which food type is the most popular?


*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"

Cold Comfort

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