Multi-Benefit Tea, Male Purchases More.
Multi-Benefit Tea appeals fitness & anti-fat formation.
Are Female Customers the key target?
Kantar Worldpanel Finding says: Male purchases 1.5 times more than Female!
- Which group(s) are the main customer of multi-benefit tea?
- Recently multi-benefit tea represents as multi-ingredient and freshness. Would it enlarge consumer base?
- Would the rise of multi-benefit tea expand RTD tea market or simply cannibalize other segments?
*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"