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Multi-Benefit Tea, Male Purchases More.

18/06/2012

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Multi-Benefit Tea, Male Purchases More.

Multi-Benefit Tea appeals fitness & anti-fat formation.

Are Female Customers the key target?

Kantar Worldpanel Finding says: Male purchases 1.5 times more than Female!

 

More Insight?

- Which group(s) are the main customer of multi-benefit tea?

- Recently multi-benefit tea represents as multi-ingredient and freshness.  Would it enlarge consumer base?

- Would the rise of multi-benefit tea expand RTD tea market or simply cannibalize other segments?

 

*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"

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