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Price up, Confidence, and Consumption


Two bombs hit Taiwan market in 12Q2 – gasoline & electricity rate UP and Europe economic turmoil. Consumer looks down on future. However, based on Kantar Worldpanel latest study, FMCG markets made 6% growth in spite of all pessimism.

Demand is strong of Dairy Products. Cooking Oil and Instant Noodle remain consumption volume with price up for more than 5%. Going premium drives growth of some non-food categories, especially detergent and Shampoo. Paper Products successfully encourage bigger purchase volume by promotion, breaking through in this “price up” war.


More insights:

Comprehensive data and insights in detail?

What categories remain growth against price up?

What brands were hit and declined?


*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"

Price up, Confidence, and Consumption

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