Price up, Confidence, and Consumption
11/09/2012
Two bombs hit Taiwan market in 12Q2 – gasoline & electricity rate UP and Europe economic turmoil. Consumer looks down on future. However, based on Kantar Worldpanel latest study, FMCG markets made 6% growth in spite of all pessimism.
Demand is strong of Dairy Products. Cooking Oil and Instant Noodle remain consumption volume with price up for more than 5%. Going premium drives growth of some non-food categories, especially detergent and Shampoo. Paper Products successfully encourage bigger purchase volume by promotion, breaking through in this “price up” war.
More insights:
Comprehensive data and insights in detail?
What categories remain growth against price up?
What brands were hit and declined?
*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"
