Price up, Confidence, and Consumption
Two bombs hit Taiwan market in 12Q2 – gasoline & electricity rate UP and Europe economic turmoil. Consumer looks down on future. However, based on Kantar Worldpanel latest study, FMCG markets made 6% growth in spite of all pessimism.
Demand is strong of Dairy Products. Cooking Oil and Instant Noodle remain consumption volume with price up for more than 5%. Going premium drives growth of some non-food categories, especially detergent and Shampoo. Paper Products successfully encourage bigger purchase volume by promotion, breaking through in this “price up” war.
Comprehensive data and insights in detail?
What categories remain growth against price up?
What brands were hit and declined?
*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"