Private to Public

Around 80% of Taiwan households have purchased Private Label products in the latest year* with up to 750,000 newly recruited households compared with 5 years ago. But not all retailers’ Private Labe enjoyed the growth…

The growth is contributed by some specific retailers, especially both Costco and 7-ELEVEN!

*52 week ending Nov 05, 2010 *

Want more INSIGHTS on:

Which Private Label channel enlarged buyer base?

Which product grew fastest?

Who are attracted by Private?

*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"