Private to Public
Around 80% of Taiwan households have purchased Private Label products in the latest year* with up to 750,000 newly recruited households compared with 5 years ago. But not all retailers’ Private Labe enjoyed the growth…
The growth is contributed by some specific retailers, especially both Costco and 7-ELEVEN!
*52 week ending Nov 05, 2010 *
Want more INSIGHTS on:
Which Private Label channel enlarged buyer base?
Which product grew fastest?
Who are attracted by Private?
*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"