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Kantar Worldpanel -

Vitamin B = Energy!


Vitamin B, the only product in the health food category* grew consecutively by double digit in the past three years, increased 13% in sales value in 2011**.

860,000 more households purchased Vitamin B is the main driver of the growth.

*health food category includes chicken essence, mixed health food, glucosamine, multivitamin, calcium, and etc.
**compared with 2010.


Want more insight on:

Who are these new purchased households? Shopper Age? Household income? Living area?

Did Vitamin B’s growth have impact on other health food products?

Which brands contributed total Vitamin B’s growth?


*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"

Vitamin B = Energy!

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Commercial Team


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