Vitamin B = Energy!
Vitamin B, the only product in the health food category* grew consecutively by double digit in the past three years, increased 13% in sales value in 2011**.
860,000 more households purchased Vitamin B is the main driver of the growth.
*health food category includes chicken essence, mixed health food, glucosamine, multivitamin, calcium, and etc.
**compared with 2010.
Want more insight on:
Who are these new purchased households? Shopper Age? Household income? Living area?
Did Vitamin B’s growth have impact on other health food products?
Which brands contributed total Vitamin B’s growth?
*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"