29/03/2019

CONSUMER INSIGHTS ASIA 2018 Q4

2018 Q4 Asia Consumer Insights report is now available.

19/03/2019

Kantar moves to single brand

All Kantar's services and offerings will be delivered under the Kantar brand name.

02/10/2017

Why Does My Category Sales Keep Falling?

We help you quantify the key elements of sales declining and win back customers!

18/09/2017

How to Make a Breakthrough on Sales Performance?

Finding out the key communication channels& product image in different stages

06/09/2017

Looking for White Space? What's Worth Investing?

Comprehend All Category Trend of the Specific Market in Taiwan!

23/08/2017

Which Product Features Can Maximize Sales?

Target your focus group, analyze their purchase motives & reasons of loss!

02/08/2017

Customize Your Best Channel Strategy!

Better comprehend the development & main focus, as well as growth & decline of TW retailers!

15/08/2016

How did my FACEBOOK campaign help drive brand sales ?

Consumer Mix Model (CMM), a global partnership with FACEBOOK. An in-depth cross-media advertising measurement service

10/08/2016

Silver group's demand: adult diaper business opportunities

What are silver group's demands? What are their business opportunities? Kantar Worldpanel helps you to find out!

01/08/2016

Master the Fast-growing Silver Business Opportunities

Kantar Worldpanel help youknow more about the meaning behind silver consumer trends & potential business opportunities.

20/10/2015

Why Did My Brand Buyers Switch to Competitors?

Help you to understand lost buyers' needs and win back brand switcher's heart!

21/08/2015

How to decide primary & secondary sittings in-store?

What are the ideal partner categories to win more sales together? What categories could substitute my brand?

09/12/2014

When liquid yogurt meets fermented drink…Friend or Foe?

When liquid yogurt meets fermented drink, how would it influence sales performance? Let Category Adjacency tells you!

26/11/2014

Exploring FMCG within “Emerging Channel”

Emerging Channel: COSTCO/PX/Ecommerce now enjoy an impressive growth speed. Wonder position of your products in it?

29/10/2014

Brand eShopper：High loyalty

Brand eShoppers get high loyalty, and they usually are middle and high income!

30/09/2014

Brand Loyalty…does it really exist?

How disloyalty your shoppers are?

26/09/2014

Will my new product survive?

Do you know what your NPD's Norm to get bigger chance to survive in Taiwain?

10/09/2014

Coffee Evolution

Coffee market is soundlessly changing this year. Which channel play a pivot role within this evolution?

05/09/2014

eBeauty: an investing essential

Beauty e-commerce is enjoying impressive growth! Are the shoppers buying your brand?

13/03/2014

How to connect with Taiwanese men?

Online media vital! find out from our latest Men Revolution study!

29/08/2013

Temperature is rising, so are the sales for RTD Tea New Launches!

Numerous RTD Tea brand launched new products this summer, how did they perform?

11/09/2012

Price up, Confidence, and Consumption

Gasoline & electricity rate UP and Europe economic turmoil! But Taiwan's FMCG growth remain strong!

18/06/2012

Multi-Benefit Tea, Male Purchases More.

Multi-benefit tea, are female customers the key target?

04/05/2012

Vitamin B = Energy!

Vitamin B is the only health food supplement to continue enjoy double digit growth!

04/08/2011

Plasticizer Scares Consumer Away

Which market were impact the most by the plasticizer incident?

22/07/2011

Private to Public

Who contributed to the growth of private labels?

22/07/2011

The Gold Mine of Pharmacy Skincare

Pharmacy Skincare's growth is out-running its competitors! Why?

30/09/2010

Project AA: Gravity Annihilation

Top secret tactics for raising anti-aging skincare sales!

17/09/2010

Joint Force

Do you which health food supplement has the highest value sales?

02/08/2010

Cold Comfort

“Convenient” money is the new cash!

08/07/2010

Mix --> To Match Your Skin

Taiwanese ladies are into multi-skincare benefits, do you have everything they need on offer?

08/07/2010

Sunnyside Up

Have you answered young lady’s calls on high SPF?