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Asia FMCG achieved a healthy growth by +4.8% in Q2 2019, slightly stronger than Q2 2018.
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Food category shows better growth momentum in the total FMCG market. Meanwhile the decline of non-food category has slightly stabilized in this quarter.
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Dairy is mainly driven by Fresh Milk. Consumers have higher demand in Fresh Milk, and is a good opportunity for brands.
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In Asia, consumer trends and focuses have shifted to reflect the following three needs around health and safety, convenience and happiness.
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The FMCG market has continued to slow in 2018, and it is down to 2.1% growth versus 2.8% in 2017.
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2018 Q4 Asia Consumer Insights report is now available.
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The growth of FMCG is contributed by food category, and the non food is stagnant.
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Discover global FMCG and retail trends, and how brands can drive growth through different channels.
