FMCG Monitor March 2016

Stable growth in urban while we see a negative performance in rural for the first time in the past 3 years

Stable performance in urban while still slowdown in rural

Key market highlights in March 2016 issues:

Key Indicators

Vietnam recorded a GDP growth rate of 5.46% in quarter 1, weaker than the same period last year, which marks an uncertain start to reach full year target of 6.5%.

FMCG Trends

FMCG growth recorded a stable performance in urban while still slowdown in rural versus a year ago.

Urban market is also stable in short term while rural sees a negative performance for the first time in the past 3 years due to volume consumption decline.

FMCG Growth by Sector

Beverages and Dairy are key drivers for the urban growth while rural declines volume consumption across sectors, especially in Personal Care and Home Care.

Retail Landscape

Urban growth is thanks to street shops (specifically provision stores in urban, mom and pop in rural) and emerging channels like specialty stores, mini stores. Meanwhile, wet market is losing its importance in rural areas.

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