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10 years live show: Set the beat of Vietnamese consumers


Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels with over 60 years experience worldwide. It has been 10 years since Kantar Worldpanel was established in Vietnam and on this special occasion, we celebrate with a special conference on consumer behaviour at the Legend Hotel Saigon on October 10, 2012.

With this unique live show, we aim to bring you to the heart of Vietnamese consumers, to catch the rapid shift of their consumption habits and assist you in setting the beat for the future.


09:15 Opening Beats

09:30 Vietnam: An Emerging Force of Asia

by Fabrice Carrasco – Managing Director, Kantar Worldpanel Vietnam | Indonesia | Philippines

09:45 The Changing Face of Vietnamese Consumers 

by David Anjoubault – General Manager, Kantar Worldpanel Vietnam

10:00 The Consumerism Trends Today and Tomorrow

by Nguyễn Huy Hoàng – Group Business Director, Kantar Worldpanel Vietnam

10:25 Coffee Break & Kantar Worldpanel Quiz Challenge

11:05 The Role of Music in Advertising in Vietnam

by Phil Worthington - General Director, Millward Brown Vietnam

11:20 The Shopper Journey Evolution

by Phạm Quỳnh Trang – Client service director, Kantar Worldpanel Vietnam

11:35 Set The Beat for The Future with Kantar Worldpanel Vietnam

by Lê Thị Bạch Dương - Marketing Manager, Kantar Worldpanel Vietnam

11:50 Closing Words & Kantar Worldpanel Quiz Winner Announcement

12:00 Closure

10 years live show: Set the beat of Vietnamese consumers

Get in touch

Mr. David Anjoubault
General Manager - Kantar Worldpanel Vietnam

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