Emerging Market Consumer Insights 2013 Published
All main trends in consumer and shopper behaviour for all countries in Asia and Latin America have been compiled for the first time in a single document. Discover more about shoppers in those markets and watch out for new updates in the future.
#Timid2012 Moderate growth in the region, pronounced deceleration in Brazil and Argentina
#MoreAccess Lower classes are duplicating consumption using credit card in Latin America
#GreenLightsAboundFMCG trend remains positive in Asia, with faster growth pace in China and Vietnam
#TwoSectors Beverages and Personal care the two baskets with growth above 5% in all countries