Kantar Worldpanel - www.kantarworldpanel.com

Emerging Market Consumer Insights 2013 Published


All main trends in consumer and shopper behaviour for all countries in Asia and Latin America have been compiled for the first time in a single document. Discover more about shoppers in those markets and watch out for new updates in the future.

Key findings:

#Timid2012 Moderate growth in the region, pronounced deceleration in Brazil and Argentina
#MoreAccess Lower classes are duplicating consumption using credit card in Latin America
#GreenLightsAboundFMCG trend remains positive in Asia, with faster growth pace in China and Vietnam
#TwoSectors Beverages and Personal care the two baskets with growth above 5% in all countries



Kantar Worldpanel Emerging Market Consumer Insight 2013

Kantar Worldpanel Emerging Market Consumer Insight 2013

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Mr. David Anjoubault
General Manager

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