Emerging Market Consumer Insights Q1 2013
All main trends in consumer and shopper behaviour across countries in Asia and Latin America have been compiled in a single document: Emerging Market Consumer Insights 2013. Discover more about shoppers in those markets and watch out for new updates in the future!
Key findings in Asia:
#SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries; inflation eases too.
#InclusiveGrowth Pattern of growth displays a faster pace for low income households. Inclusiveness should be seen as an essential ingredient of any successful growth strategy.
#EmergingChannels CVS in Thailand and Taiwan, e-commerce in China and South Korea.
#Top10Asia Most chosen consumer brands in Asia are Colgate, Lifebuoy, Nescafé, Pantene, Lux, Surf, Maggi, Pepsodent, Tide and Ajinomoto according to Brand Footprint 2013 ranking.
Key findings in Latin America:
#ModerateConsumption The first quarter has moderate consumption growth in most countries
#NoBorders Pacific Alliance (México, Colombia, Peru & Chile) as a team grew 5% in 2012 while countries of Mercosur grew 2.9%
#StableLatam Expected growth in Latin America in 2013 stronger than in 2012, 3,5% vs 3.1% in 2012
#Top10Latam Most chosen consumer brands in Latam are Coca-Cola, Colgate, Bimbo, Knorr, Tang, Maggi, Nescafé, Pepsi, Palmolive and Omo according to Brand Footprint 2013 ranking.