FMCG Monitor April 2016
Urban remains positive growth while Rural continues to decline
Key market highlights in April 2016 issues:
CPI increases slightly due to the increase of oil price.
In long term, Urban market sees minor improvement while Rural market grows at weaker pace versus a year ago.
In short term, Urban remains positive growth yet Rural continues to decline.
FMCG Growth by Sector
Dairy is the only sector growing volume consumption in both Urban and Rural. The other sectors (Beverages, Packaged Foods, Personal Care and Home Care) experience decline.
Medium-sized Street Shops are still growing well together with emerging channels like Specialty Stores and Mini-stores.
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