News Centre
Kantar Worldpanel - www.kantarworldpanel.com
FMCG Monitor

FMCG Monitor December 2018

03/01/2019

Share

FMCG Monitor December 2018

Plant-based drinks are on the rise

Key market highlights in December 2018 issues:

Key Indicators

CPI decreases in December and achieves the target of under 4% for the full year. The domestic demand of consumer goods keeps up its momentum, posting a double-digit growth. Overall, Vietnam retains a macroeconomic stability with a growth of 7.1% in 2018 which is higher than the expected and hits the highest growth rate since 2011.

FMCG Growth

While Rural market is the growth engine of FMCG, showing positive movements, the picture in Urban 4 cities is opposite with the negative growth in volume consumption (units).

Dairy and Packaged Foods post a healthy growth in Rural, mainly driven by convenient categories which are expanding consumer base and uplifting volume consumption. Meanwhile, in Urban 4 cities, the volume consumption (units) of total food sector are under performing.

Hot Category

Plant-based drinks* is now a new trend. Despite the decline of Dairy sector in Urban 4 key cities, this segment enjoys a fast growth rate. Thanks to new product launches which are performing very well compared to the category average, plant-based drinks are penetrating much further and are promising to accelerate further with more players jump in.

*Including milk and soy milk with rice, nut, grain, seed added.

Retail Landscape

While the Urban market experiences a flat growth, modern trade achieves a robust growth of 22%. Its growth is continuously driven by the fast development of minimarket & convenience stores and the unstoppable expansion of online channel. In Rural, upgraded street shops with a larger space and a wider range of products continue recruiting more new shoppers.

Spotlight of the Month – Out-of-home channel strategy: Segmentation matters

Different age groups have different channel choices for out-of-home purchases. While convenience stores become an emerging place for GenZ to go out, Millennials favor coffee & tea shops which offer them a greater diversity of drinks. Furthermore, delivery (via phone or online order) is also a new way for working-age group to order drinks to consume away from home.

Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.

*Follow links on the right side of this page to download full reports and press releases in both English and Vietnamese.

Get in touch

David Anjoubault

General Manager - Kantar Worldpanel Vietnam

 

+84-28 3930 6631

Contact the author

Get in touch

Subscribe to Vietnam mailing list

DOWNLOAD REPORT ENDOWNLOAD REPORT EN DOWNLOAD REPORT VNDOWNLOAD REPORT VN DOWNLOAD PRESS RELEASE ENDOWNLOAD PRESS RELEASE EN DOWNLOAD PRESS RELEASE VNDOWNLOAD PRESS RELEASE VN

Newsletter

Print this page

Follow us
Newsletter
Twitter
LinkedIn
Facebook

Our website uses cookies to improve the user experience.By continuing to use this site you agree to our use of cookies. [Cookies policy]