FMCG Monitor July 2016
FMCG market posts positive growth rates in both Urban and Rural
Key market highlights in July 2016 issues:
The CPI continues going up due to the rise of oil and electricity prices.
Urban market performs better while Rural market decelerates.
In short term, both Urban and Rural market record positive performance.
FMCG Growth by Sector
Packaged Foods and Dairy lead the growth in Urban and Rural respectively. Home care continues to decline in Rural.
Mini-stores shine bright with its double-digit growth rate in Urban market.
The number of buyers is the key driver of the brand growth. We witnessed that share winners grow share by attracting new buyers, losers decline by losing them. The number of times buyers buy has little impact.
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