FMCG Monitor Jun 2016
19/07/2016
Food sector is the key driver of FMCG growth
Key market highlights in Jun 2016 issues:
Key Indicators
GDP growth is not as high as the same period last year, coupled with the rise of CPI.
FMCG Trends
In long term, Urban and Rural FMCG market post the same growth rate.
In short term, Urban market reaches the highest growth rate during the last 3 years while Rural market records a modest movement in growth.
FMCG Growth by Sector
Food sector (especially Packaged Foods in Urban and Dairy in Rural) is driving the market growth while Non-Food is struggling especially Home Care in Rural area.
Retail Landscape
Medium-sized Street Shops and Ministores still contribute mainly to the Urban growth. Small Street Shops continue to lead the Rural growth.
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