FMCG Monitor Jun 2016

Food sector is the key driver of FMCG growth

Key market highlights in Jun 2016 issues:

Key Indicators

GDP growth is not as high as the same period last year, coupled with the rise of CPI.

FMCG Trends

In long term, Urban and Rural FMCG market post the same growth rate.

In short term, Urban market reaches the highest growth rate during the last 3 years while Rural market records a modest movement in growth.

FMCG Growth by Sector

Food sector (especially Packaged Foods in Urban and Dairy in Rural) is driving the market growth while Non-Food is struggling especially Home Care in Rural area.

Retail Landscape

Medium-sized Street Shops and Ministores still contribute mainly to the Urban growth. Small Street Shops continue to lead the Rural growth.

*Follow links on the right side of this page to download infographics and press releases in both English and Vietnamese.

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