FMCG Monitor May 2016

Urban market is getting its momentum back while Rural growth is likely to struggle

Urban market is getting its momentum back while rural growth is likely to struggle 

Key market highlights in May 2016 issues: 

Key Indicators

CPI continues going up due to the increase of oil & gas price.

FMCG Trends

In long term, urban market performs quite positively yet rural growth rate is still lower than before.

In short term, urban market is getting its momentum back while rural market is likely to struggle to growth.

FMCG Growth by Sector

Dairy & Beverages lead the growth while Personal Care and Home Care suffer volume decline especially in rural.

Retail Landscape

Medium-sized and small street shops are key channels in urban and rural respectively.

David Anjoubault – General Manager of Kantar Worldpanel Vietnam comments: “Latest trends show that the FMCG market gains some momentum in Urban but is sluggish in Rural Vietnam, mainly held back by non-food categories and potentially impacted by the current uncertainty of socio-economic situation. Within this context some healthy/ convenient categories like bottled water and drinking yogurt post double digit growth, while indulgent categories like biscuits and sweetened condensed milk also enjoy strong growth by attracting more new buyers in the first 5 months in 2016."

*Follow links on the right side of this page to download infographics and press releases in both English and Vietnamese.