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FMCG Monitor

FMCG Monitor November 2015

14/12/2015

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FMCG growth dips slightly versus October yet still at a stable level in both urban and rural market.

FMCG growth dips slightly versus October yet still at a stable level in both urban and rural market.

FMCG has seen steady growth till now
Some highlights in the November issues:

Key economic indicators
The economy continues to post stable growth moving into the final months of the year, coupled with the low CPI rate at 0.3%.

FMCG Trends
FMCG growth dips slightly versus October yet still at a stable level in both urban and rural market.

Hot Categories
Biscuits in urban and Soya Sauce in rural have been attracting more attention from shoppers.

Retail Landscape
Specialty stores and Mini stores are outstanding in urban thanks to increased trip spending and expanding consumer base respectively.

Spotlight on Vietnam
The difference in media consumption between Ho Chi Minh City and South Rural.

David Anjoubault – General Manager of Kantar Worldpanel Vietnam comments: “There are differences in media consumption habits among different regions in Vietnam, especially between urban and rural. Hence it is very important for businesses to understand the consumers’ media habits and know how to link them with the purchase behaviors cohesively to obtain a holistic understanding of our consumers’ journey. This would definitely be a competitive advantage and the key to making faster & more actionable decisions.”

*Follow links on the right side of this page to download full reports and press releases in both English and Vietnamese.

Get in touch

David Anjoubault

General Manager - Kantar Worldpanel Vietnam

 

+84-28 3930 6631

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