FMCG Monitor October 2015
01/12/2015
Stable growth for Vietnam’s FMCG Industry
Some highlights in the October issues:
Key economic indicators
The Vietnam economy has been steady during the past few months. The CPI posts a 0.5% increase versus December 2014.
FMCG Trends
The performance is stable in both urban and rural market in short term, which is reported at 5.3% in urban and 9.1% in rural.
Hot Categories
Processed Sausage in urban and Sweetened Condensed Milk in rural have been attracting attention from shoppers.
Retail Landscape
Street shops perform well in both urban and rural areas. While strong growth of Mini stores in urban could help to grow MT share in the long term.
Spotlight on Vietnam
Less product modification and more truly new product development will help to drive the incremental growth for FMCG.
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