FMCG Monitor October 2015

The FMCG performance is stable in both urban and rural market in short term

Stable growth for Vietnam’s FMCG Industry

Some highlights in the October issues:

Key economic indicators

The Vietnam economy has been steady during the past few months. The CPI posts a 0.5% increase versus December 2014.

FMCG Trends

The performance is stable in both urban and rural market in short term, which is reported at 5.3% in urban and 9.1% in rural.

Hot Categories

Processed Sausage in urban and Sweetened Condensed Milk in rural have been attracting attention from shoppers.

Retail Landscape

Street shops perform well in both urban and rural areas. While strong growth of Mini stores in urban could help to grow MT share in the long term.

Spotlight on Vietnam

Less product modification and more truly new product development will help to drive the incremental growth for FMCG.

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