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Consumer Panel coverage expansion


Vietnam is a very fast changing country in terms of its population and economy. To keep reflecting this reality and maintain the representativeness of our sample, Kantar Worldpanel Vietnam will undertake an expansion of our sample size in Hanoi and Cantho of additional 200 households. Therefore, the total sample size of Urban Household Panel will be 2350 households.

The urban household panel sample will now cover in Hanoi the districts of Ha Dong & Son Tay. This means almost 50 thousand families more will be representative in Hanoi with our urban households panel. While in parallel, to understand in deeper details the fast expansion of the Mekong Delta and different consumer behaviors in this area in terms of product consumption, packtype and packsize as well as trade channel preference, we will do a booster in Cantho.

The data of the coverage expansion will be available for reporting purpose since December 2012

Consumer Panel coverage expansion

Consumer Panel coverage expansion

Get in touch

Mr. David Anjoubault
General Manager - Kantar Worldpanel Vietnam

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