Adding ‘a Real Plus’ To Your Consumer Insight

  • Broaden understanding of what shoppers are doing through increased channel and category coverage.
  • Deepen understanding of why shoppers do what they do with our biggest sample ever.
  • Accelerate speed of insight by being closer to the moment of truth.

Consumer and shopper behaviours are changing - time for a new level of insight

The way we consume, the way we communicate, the way we purchase… with more choice and more channels than ever before, we’re more informed and connected to the world around us… So you need to interact differently and adapt…quickly.

We’ve developed our technology to meet this changing world, our insight will grow…and become even more inspiring with Worldpanel Plus.

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18% OF US WERE PLANNING DIY OVER EASTER BUT DID WE SPRING INTO ACTION?

My Easter DIY journey included
My Easter DIY journey included

HOW WE WERE PLANNING TO HAVE AN EGGCELLENT EASTER!

Family time

Family time

Eating out

Eating out

Cleaning

Cleaning

Baking

Baking

DIY

DIY

MOTHER’S DAY: MUM’S THE WORD... KEEP HER HAPPY WITH SIMPLE PLEASURES

VALENTINES DAY: KEEP IT SIMPLE, SWEETHEART

CHRISTMAS: SHOPPER JOURNEYS UNWRAPPED

BLACK FRIDAY: BRICKS & MORTAR TRIPS

HALLOWEEN

Broaden

Broaden

  • Identify new channels and retailers to help reach new shoppers and new opportunities for your brand
  • better understand your wider competition with a much broader coverage of channels and outlets
  • understand shopper behaviour in new categories
Deepen

Deepen

  • learn from more shoppers in more buying circumstances than ever before
  • understand your shoppers behaviour beyond their grocery purchasing
  • better understanding of why shopper’s make their choices through brand specific questions triggered by real purchase behaviour
Accelerate

Accelerate

  • make faster business decisions
  • unlock shopper’s real motivations closer to the moment of purchase
  • unlock understanding of seasonal events just after they've happened

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Covering more channels and sectors than ever before

Kantar Worldpanel is the global expert in shoppers’ behaviour. Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, Kantar Worldpanel turns purchase behaviour into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.

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