Have you seen the latest
Worldpanel Plus insight
Take a look at insight from the World Cup, industry mergers, Easter, Mother’s Day, Valentine’s Day and more to discover how Worldpanel Plus can better your shopper understanding
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A new service that will be Kantar Worldpanel’s biggest sample yet, harnessing people’s smartphones to fully understand the motives behind any shopping trip, in any store, whenever and wherever.
Adding ‘a Real Plus’ To Your Consumer Insight
- Broaden understanding of what shoppers are doing through increased channel and category coverage.
- Deepen understanding of why shoppers do what they do with our biggest sample ever.
- Accelerate speed of insight by being closer to the moment of truth.
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Consumer and shopper behaviours are changing - time for a new level of insight
The way we consume, the way we communicate, the way we purchase… with more choice and more channels than ever before, we’re more informed and connected to the world around us… So you need to interact differently and adapt…quickly.
We’ve developed our technology to meet this changing world, our insight will grow…and become even more inspiring with Worldpanel Plus.
Looking for an experience - how do your customers like to feel?
Nostalgic, environmentally conscious and house-proud
Fewer than 1 in 10 people have no emotional engagement with where a product is sourced
40% are attracted to products that make them feel nostalgic
57% feel better when buying environmentally friendly brands
49% think it’s worth spending on entertainment technology to make their home more enjoyable
Available now, Kantar Worldpanel’s new paper on the power of experiences: How Does That Make You Feel?
World Cup: It’s coming home… for alcohol anyway
We did better than expected! Shoppers who bought alcohol predicted quarter-final success 30 minutes after England’s first match…
...and as the week went on, more of them were buying booze in preparation for the game
...as most of us planned to watch the games at home
So retailers! In future, timing is everything: push your instore marketing 2 days before
Based on 3,798 shoppers that purchased alcohol during the run-up to England’s first World Cup game on 18th June. Within 30 minutes of the game finishing, we re-contacted the same people to see if their predictions had changed.
Plastic recycling – a real concern or a load of rubbish?
People are becoming more concerned about single-use plastics...
...with the majority of us planning to shop more sustainably
...but more education is required on products containing plastic
...with plastic bags, fizzy drink bottles and straws most at risk of being replaced or used less
Based on 21,545 Shoppix app responses, collected on 11 May
Sainsbury’s and Asda: what 10,864 shoppers immediately think
4 out of 5 shoppers are OK with the proposal
Is the merger a good thing for shoppers?
Despite concerns, shoppers hope for wider ranges and more promotions
What do you think will happen in the stores?
Choice, quality and price are top of mind worries
Sainsbury’s shoppers think prices will drop, Asda shoppers fear they will rise
10,864 Shoppix app users responded to questionnaire by Tuesday morning after proposed Sainsbury’s/Asda merger formally announced on Monday 30 April
18% OF US WERE PLANNING DIY OVER EASTER BUT DID WE SPRING INTO ACTION?
HOW WE WERE PLANNING TO HAVE AN EGGCELLENT EASTER!
MOTHER’S DAY: MUM’S THE WORD... KEEP HER HAPPY WITH SIMPLE PLEASURES
It’s more about quality time...
...and simple gifts and gestures...
The top five gifts received this year
Chocolate & confectionary
Special meal made at home
VALENTINES DAY: KEEP IT SIMPLE, SWEETHEART
It’s too commercialised
I don’t like to be spoiled
Eating in is the
NEW eating out
Sometimes a card
says it all...
...and size doesn’t matter...
CHRISTMAS: SHOPPER JOURNEYS UNWRAPPED
In the lead up to Christmas, we visit more food shops, clothing stores and restaurants.
On the Saturday before Christmas, shoppers are keen to do the grocery shopping early
Worth £747 million* in grocery sales, Friday was the biggest shopping day of the year…
...Retailers needed to be prepared for last minute top up shoppers on the Sunday
Convenience, offers and price determine where we do our Christmas shop
Although not the primary driver, product awards are important to discounter shoppers...
Store choice for discounters and supermarkets is driven by the same categories
Finally, what might make shoppers change their store choice at Christmas?
BLACK FRIDAY: BRICKS & MORTAR TRIPS
Black Friday increases trips for several retailers but not grocery
Electronic shoppers are the Black Friday planners and deal-grabbers
We DO use Black Friday to buy Christmas Gifts
Black Friday instore experiences are hellish for some
Pumpkin sales peak early as shoppers don’t want to miss out
44% are scared of creepy crawlies, yet spider- themed items are the most popular
You don’t have to love Halloween to buy themed items
Scary film goers spend most on confectionery, are they the most invested in Halloween?
- Identify new channels and retailers to help reach new shoppers and new opportunities for your brand
- better understand your wider competition with a much broader coverage of channels and outlets
- understand shopper behaviour in new categories
- learn from more shoppers in more buying circumstances than ever before
- understand your shoppers behaviour beyond their grocery purchasing
- better understanding of why shopper’s make their choices through brand specific questions triggered by real purchase behaviour
- make faster business decisions
- unlock shopper’s real motivations closer to the moment of purchase
- unlock understanding of seasonal events just after they've happened
Covering more channels and sectors than ever before
Kantar Worldpanel is the global expert in shoppers’ behaviour. Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.
With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, Kantar Worldpanel turns purchase behaviour into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.