Adding ‘a Real Plus’ To Your Consumer Insight

  • Broaden understanding of what shoppers are doing through increased channel and category coverage.
  • Deepen understanding of why shoppers do what they do with our biggest sample ever.
  • Accelerate speed of insight by being closer to the moment of truth.

Consumer and shopper behaviours are changing - time for a new level of insight

The way we consume, the way we communicate, the way we purchase… with more choice and more channels than ever before, we’re more informed and connected to the world around us… So you need to interact differently and adapt…quickly.

We’ve developed our technology to meet this changing world, our insight will grow…and become even more inspiring with Worldpanel Plus.

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World Cup: It’s coming home… for alcohol anyway

We did better than expected! Shoppers who bought alcohol predicted quarter-final success 30 minutes after England’s first match…

44% are more concerned

...and as the week went on, more of them were buying booze in preparation for the game

70% plan to switch or use less

...as most of us planned to watch the games at home

44% are more concerned

So retailers! In future, timing is everything: push your instore marketing 2 days before

70% plan to switch or use less

Based on 3,798 shoppers that purchased alcohol during the run-up to England’s first World Cup game on 18th June. Within 30 minutes of the game finishing, we re-contacted the same people to see if their predictions had changed.

Plastic recycling – a real concern or a load of rubbish?

Sainsbury’s and Asda: what 10,864 shoppers immediately think

18% OF US WERE PLANNING DIY OVER EASTER BUT DID WE SPRING INTO ACTION?

MOTHER’S DAY: MUM’S THE WORD... KEEP HER HAPPY WITH SIMPLE PLEASURES

VALENTINES DAY: KEEP IT SIMPLE, SWEETHEART

CHRISTMAS: SHOPPER JOURNEYS UNWRAPPED

BLACK FRIDAY: BRICKS & MORTAR TRIPS

HALLOWEEN

Broaden

Broaden

  • Identify new channels and retailers to help reach new shoppers and new opportunities for your brand
  • better understand your wider competition with a much broader coverage of channels and outlets
  • understand shopper behaviour in new categories
Deepen

Deepen

  • learn from more shoppers in more buying circumstances than ever before
  • understand your shoppers behaviour beyond their grocery purchasing
  • better understanding of why shopper’s make their choices through brand specific questions triggered by real purchase behaviour
Accelerate

Accelerate

  • make faster business decisions
  • unlock shopper’s real motivations closer to the moment of purchase
  • unlock understanding of seasonal events just after they've happened

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Covering more channels and sectors than ever before

Kantar Worldpanel is the global expert in shoppers’ behaviour. Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, Kantar Worldpanel turns purchase behaviour into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.

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