Kantar Worldpanel - www.kantarworldpanel.com

Brand Footprint reveals the world's most chosen FMCG brands

Kantar Worldpanel's 2014 Brand Footprint report launches today revealing the most chosen brands in the food, beverage, home care and health and beauty categories

Brand Footprint 2014 microsite

Thoughts On...Health and Beauty

Making a Pretty Penny: The latest insight report from Kantar Worldpanel reveals the greatest growth opportunities in health, beauty and toiletries

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Major supermarket retailers forced to change change strategy

The latest supermarket share data from Kantar Worldpanel shows market growth at its lowest level for 11 years.

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Latest Ireland Grocer Share now available

Our data reveals that SuperValu is performing strongly, increasing its market share to 20.1% from 19.9% despite a slowdown in overall grocery spend

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  • Good news for households as inflation falls to record low

    01/07/2014
    Latest supermarket share figures show market growth bouncing back to 2.8% from last period’s historic low of 1.7%.

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  • Global FMCG ecommerce market will grow by $17 billion

    Global FMCG ecommerce market will grow by $17 billion

    16/06/2014
    The UK leads Europe in online FMCG retail with British shoppers buying via the internet once a month.

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  • Price competition causes historic lows in market growth

    03/06/2014
    The supermarket share figures show a slowdown in grocery market growth to 1.7%

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In the Press

  • 16/07/2014 - The Daily Telegraph

    Worried well: Half of shoppers buy free from produce


    The "worried well" are contributing to a boom in celebrity-inspired "free from" foods, as analysis from Kantar Worldpanel shows half of shoppers now buy produce without gluten, wheat or lactose.

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  • 16/07/2014 - Mail Online

    Rise of the worried-well shopper


    Growing trend to view normal foods as harmful or toxic sees soaring sales of 'free-from' product. More than half the population buying free-from products, according to study from Kantar Worldpanel.

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  • 04/07/2014 - The Grocer

    Sainsbury's Tu clothing faces online margin and profit challenge


    Sainsbury's has finally bitten the bullet, announcing last week it will take its popular clothing brand TU online from August. Kantar Worldpanel figures shows that online now commands a 19.4% share of the fashion market, up from 17.4% last year.

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  • 01/07/2014 - The Scottish Grocer

    Touch up grey sales


    Look at the ads and you’d think beauty was a young woman’s (and man’s) business. But you’d be very wrong, finds Kantar Worldpanel.

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  • 30/06/2014 - The Guardian

    Potato blight: sales of spuds slump due to growing taste for rice


    British consumers are going off potatoes, in part because of an
    increasing taste for rice dishes and fajitas, new figures from Kantar Worldpanel show. Sales of fresh potatoes slumped by more than 8% during the past year as shoppers opted for alternatives.

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  • 25/06/2014 - MCV

    Pre-owned games offer an average £4.40 saving over new


    Kantar Worldpanel consumer insight analyst Jules Williams examines the opportunities and challenges involved in this lucrative market.

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