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Brand Footprint

A Global Ranking of the Most Chosen Consumer Brands

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Kantar Worldpanel, an employer of choice in UK, France and Spain

Kantar Worldpanel, the leading agency in consumer and shopper behaviour insights, has been recognised as a great company to work for in UK, France and Spain.

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Mobile behaviour across the World

Anticipate the future of the mobile market through the latest Kantar Worldpanel ComTech updates

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  • Kantar Worldpanel, Recognised as a Great Company to Work For

    10/05/2013
    Kantar Worldpanel has been recognised as an employer of choice in UK, France and Spain.

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  • Vietnam - FMCG & Fresh Foods, the Core in Consumer’s Wallet

    07/05/2013
    Kantar Worldpanel Vietnam reported a steady growth of FMCG market during the latest quarter up to March 24th 2013.

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  • Coca Cola leads Kantar Worldpanel global ranking of the most chosen FMCG brands

    02/05/2013
    Brand Footprint ranking highlights potential for global growth.

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  • Windows sees steady growth in the US in Q1 2013

    29/04/2013
    While Android and iOS remain the top contenders, Windows and Nokia steadily move upwards.

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  • Android set to spike with HTC One and Samsung Galaxy S4 launches

    29/04/2013
    The latest sales data from ComTech shows Android continuing to dominate the number one OS spot in Great Britain.

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  • Grocery Market Share Ireland - A Record Share for the Discount Sector

    29/04/2013
    The latest supermarket share figures from Kantar Worldpanel in Ireland show Aldi and Lidl continue to set the pace.

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In the media

  • Maggi leads world’s top 10 food and drink brands

    08/05/2013

    he number one global food brand is Nestlé’s Maggi range of instant soups, stocks, sauces, taste enhancers and noodles, according to Kantar Worldpanel. Unilever’s Knorr brand came second while PepsiCo’s Lay’s brand was third.

    Article from Food Manufacture

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  • Indonesian Brands Dominating the Local Market

    08/05/2013

    Nine of ten leading brands belong to Indonesian companies as foreign rivals struggle to make inroads with the country’s consumers, according to a global survey by Kantar Worldpanel, a consumer research institution.

    Article from The Jakarta Globe

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  • Mercadona and DIA, the most dynamic chains 2012 in Spain

    08/05/2013

    According to the annual report Worldpanel Distribution 2013, conducted by consulting firm Kantar Worldpanel, 21% of what is spent in Spain on food, drugs, pet food and baby products goes to Mercadona, a 1.3% market share increase compared to 2011.

    Article from Fresh Plaza

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  • And the most popular consumer goods brand in PH is...

    06/05/2013

    Colgate may be the most popular consumer goods brand in Asia and the world, but in the Philippines, another brand reigns supreme. Hint: It's a coffee brand.
    According to Kantar Worldpanel's Brand Footprint Ranking, Colgate was ranked the most chosen fast-moving consumer goods (FMCG) brand in Asia and the world.

    Article from ABS-CBN News

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  • Warburton's named "best British brand"

    06/05/2013

    BOLTON bakery Warburton’s has been named as the nation’s best loved shopping basket brand.
    It leads the rankings as the UK’s most chosen brand, beating other giants such as Coca-Cola, Heinz and Walkers, according to analysts Kantar Worldpanel.

    Article from The Bolton news

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  • Coke is "most chosen" brand

    02/05/2013

    Coca-Cola, Colgate and Nescafé are the world's "most chosen" FMCG brands, with emerging markets playing a crucial role in enhancing their reach, according to Kantar Worldpanel.
    The firm's "Brand Footprint" rankings listed the "most chosen" FMCG brands across 32 countries, and are based on a new metric, Consumer Reach Points, which measure a brand's strength based on how many shoppers are buying it, and how often.

    Article from Warc

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