Optimising your new product launch
Innovation is a key strategy for most of our clients and is a wide topic ranging from spotting opportunities to targeting the appropriate audience to measuring the impact of your launch. Kantar Worldpanel can help at all stages of your innovation strategy.
Given the high investment required to support your new product launch, it is crucial to know how to maximise this spend by understanding how the different elements of the launch will impact your sales.
More specifically our Expert Services team has developed an advanced approach which allows you to quantify the level of NPD but also understand the key product features or activities that will optimise the launch.
- Reporting - The NPD attribute
- Quantify and compare the reliance on NPD of your sales and growth to those of other manufacturers, as well as the nature of the NPD.
- You can also use this tool to track on going the level of NPD in your category.
- Planning – real impact and success prediction
- Quantify how much of you NPD sales are incremental to the category.
- Understand which variables have the biggest influence on your innovation successes: from the budget behind your NPD to the nature of the NPD to your media spend and distribution.
- Test different scenarios to evaluate the potential success of your next launch: which levers should you be using the most?
This understanding of how innovation works will help you develop best in class NPD.
