Kantar Worldpanel - www.kantarworldpanel.com

What our clients say:

Help me to better understand my NPD. 

Clients tell us that while they recognise a launch was not as ‘big’ as it should have been, they can’t put their finger on what to do differently next time.

The brands we work with ask some big questions:

  • Should we forge ahead with this idea or hit the brakes?
  • Will a new flavour or pack size boost sales and profits?
  • Are we innovating enough?
  • How do we benchmark performance?

At Kantar Worldpanel we know have proven expertise in developing and launching successful new products.

In the following pages you can learn more about how we respond to clients' innovation challenges and help them with NPD. 

Get in touch

Phil Dorsett
Expert Solutions

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