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The Future of E-commerce in FMCG - 2016 Edition

While the industry as a whole is relatively flat – growing just 1.6% in June 2016 and forecast to slow further to 1.2 per cent in 2017 – grocery e-commerce has a value growth of 15% on the previous year. It now accounts for 4.4% of all packaged goods sales generating around $48bn in 2016.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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#MostChosenBrands

Download the Brand Footprint 2016 report and discover which are the most chosen consumer brands throughout the world

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Brand footprint 2015

A Global Ranking of the Most Chosen Consumer Brands

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  • 16Q2 FMCG Consumer Insights

    16Q2 FMCG Consumer Insights

    20/09/2016
    FMCG GROWS AT 3.3% - FURTHER SLOWING DOWN IN NORTH ASIA. SLOWDOWN IN GROWTH SEEN ACROSS ALL FMCG SECTORS.

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  • 16Q2 Taiwan FMCG Monitor

    16Q2 Taiwan FMCG Monitor

    02/09/2016
    Taiwan total FMCG gradually recovered.Health is the most important trend in food category.

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  • 3 useful approaches to tapping Taiwan’s silver hair market

    3 useful approaches to tapping Taiwan’s silver hair market

    23/08/2016
    3 factors: Avoid stereotyping;It’s not ‘age’ but ‘change’ that matters;Make them feel special.

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  • How did my FACEBOOK campaign help drive brand sales ?

    How did my FACEBOOK campaign help drive brand sales ?

    15/08/2016
    Consumer Mix Model (CMM), a global partnership with FACEBOOK.
    An in-depth cross-media advertising measurement service

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  • Silver group's demand: adult diaper business opportunities

    Silver group's demand: adult diaper business opportunities

    10/08/2016
    What are silver group's demands? What are their business opportunities? Kantar Worldpanel helps you to find out!

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  • Master the Fast-growing Silver Business Opportunities

    Master the Fast-growing Silver Business Opportunities

    01/08/2016
    Kantar Worldpanel help youknow more about the meaning behind silver consumer trends & potential business opportunities.

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In the media

  • 29/06/2016 - Taipei Times

    I-Mei tops consumer goods brand list


    “I-Mei’s commitment to upholding product quality has earned it the trust of local households throughout successive food safety scandals in recent years, leading to its top ranking,” Kantar general manager Yvonne Wang (王曉娟) told a news conference.

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  • 29/10/2015 - Distribution News

    The Rising Asia Brand Power


    Consumption is cooling, but local brands are growing at twice the rate of global brands. What are their key factors?

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  • 28/09/2015 - Apple Daily

    Slumped Economy! Consumer Purchase Rate Fell 4%


    How does consumers' purchase behavior change in the slumped economy? What are the categories fall the most?

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  • 22/09/2015 - Distribution News

    【KWP INSIGHT COLUMN】CVS Strives to Win the Traffic, a Win-win Situation to Brand?


    The traffic in the most recent year declined at double-digits compared to last year.
    What are the causes of the branded package foods decline in CVS? Any growth opportunity in the future for brand manufactures?

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  • 24/08/2015 - Distribution News

    【KWP INSIGHT COLUMN】Leading Personal Care Brands are Losing Ground to Emerging Brands


    How does the leading brands break out of the distinctive rising brands' encirclement and win back consumers' heart?

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  • 25/06/2015 - Distribution News

    【KWP INSIGHT COLUMN】Market After Food Safety Scandals – “Less is More” in Liquid Dairy


    What are the performance, challenge, development, and consumers' "Less is more" idea after the food safety scandals?

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