Kantar Worldpanel - www.kantarworldpanel.com

Africa & Middle East Most Chosen FMCG Brands

For the first time ever, we are presenting an exclusive ranking of the Most Chosen Brands in the African & Middle Eastern FMCG landscape, where competition is fierce. Our analysis revealed that although shoppers are paying more – in contrast to other countries – they are buying fewer brands.

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The ranking of the world’s most chosen FMCG brands

Kantar’s Brand Footprint ranking reveals how consumers around the world are buying FMCG brands today, highlighting the opportunities that remain for brands to improve their position.

Access the 2022 Global ranking

Winning Omnichannel 2023: Our annual guide to the global FMCG landscape

The FMCG market growth of 2022, though nearly half of the 2020 peak, at 4.8%, still signals a significant climb from the 2.6% registered in 2021.

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Who Cares? Who Does? 2023

Our data on real purchasing behaviour will give you details on formats, retailers, and brand performance by the different Eco Segments to create a competitive advantage through sustainability.

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Latest News

  • Economic resilience shapes Saudi FMCG landscape

    Economic resilience shapes Saudi FMCG landscape

    13/02/2024
    Shopper age and income level have a major influence on spending habits and consumption trends.

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  • Bigger baskets signal a revitalised FMCG market in UAE

    Bigger baskets signal a revitalised FMCG market in UAE

    25/01/2024
    Inflation eases – but consumer behaviour varies by segment, with a deprioritising of personal care.

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  • Webinar: Transform and thrive in the Middle East

    Webinar: Transform and thrive in the Middle East

    25/10/2023
    Help your business to fly – RSVP for our webinar today to begin your FMCG ecommerce transformation.

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  • Penetration is key to unlocking growth in AME

    Penetration is key to unlocking growth in AME

    19/07/2023
    Local brands are outpacing global brands in growth, and investment in the region is becoming vital.

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  • Brand Footprint Kenya: meet the most chosen FMCG brands

    Brand Footprint Kenya: meet the most chosen FMCG brands

    05/07/2023
    Kenyans are changing the way they shop due to economic pressures but no to shoppers are the same.

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  • Price pressures widen FMCG volume-value gap in Saudi

    Price pressures widen FMCG volume-value gap in Saudi

    04/07/2023
    Discounters fuel growth in personal care and home care, while shoppers look for value propositions.

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