Kantar Worldpanel - www.kantarworldpanel.com

The ranking of the world’s most popular FMCG brands

Kantar’s Brand Footprint ranking reveals how consumers around the world are buying FMCG brands today, highlighting the opportunities that remain for brands to improve their position.

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Winning Omnichannel 2022: Our annual guide to the global FMCG landscape

The global grocery market grew 2.1% in 2021, holding on to 2020 pandemic gains.

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Who Cares? Who Does? 2022

Our data on real purchasing behaviour will give you details on formats, retailers, and brand performance by the different Eco Segments to create a competitive advantage through sustainability.

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Latest News

  • Saudi shoppers rein in FMCG spend during Q3

    Saudi shoppers rein in FMCG spend during Q3

    12/12/2022
    Purchase volume and frequency fall across all categories, threatening the growth of modern trade.

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  • Webinar - Winning Middle East shoppers in the store

    Webinar - Winning Middle East shoppers in the store

    26/10/2022
    How do you create a triple win situation and still keep the consumer at the heart of the discussion?

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  • Discover our new consumer panel in Iraq

    Discover our new consumer panel in Iraq

    14/10/2022
    Our sample covers 54% of rural and urban households in the country across eight provinces.

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  • Penetration is king for South African brands

    Penetration is king for South African brands

    20/09/2022
    FMCG remains resilient in the face of inflation, as nimble shoppers shift their spend.

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  • Brands battle hard to be chosen in Africa & Middle East

    Brands battle hard to be chosen in Africa & Middle East

    22/06/2022
    The driver for brand growth is penetration, while innovation is the key strategy for winning buyers.

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  • Consumers in MENA choose cheaper as inflation bites

    Consumers in MENA choose cheaper as inflation bites

    31/05/2022
    Brands must support consumers’ coping strategies, while innovating boldly to avoid losing shoppers.

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