Kantar Worldpanel - www.kantarworldpanel.com

The ranking of the world’s most popular FMCG brands

Kantar’s Brand Footprint ranking reveals how consumers around the world are buying FMCG brands today, highlighting the opportunities that remain for brands to improve their position.

Read the report

Winning Omnichannel 2022: Our annual guide to the global FMCG landscape

The global grocery market grew 2.1% in 2021, holding on to 2020 pandemic gains.

Access the complete report

Who Cares? Who Does? 2022

Our data on real purchasing behaviour will give you details on formats, retailers, and brand performance by the different Eco Segments to create a competitive advantage through sustainability.

Access the report

Latest News

  • Brands battle hard to be chosen in Africa & Middle East

    Brands battle hard to be chosen in Africa & Middle East

    22/06/2022
    The driver for brand growth is penetration, while innovation is the key strategy for winning buyers.

    Read more

  • Consumers in MENA choose cheaper as inflation bites

    Consumers in MENA choose cheaper as inflation bites

    31/05/2022
    Brands must support consumers’ coping strategies, while innovating boldly to avoid losing shoppers.

    Read more

  • Algeria's higher income households, key to growth

    Algeria's higher income households, key to growth

    17/05/2022
    The new consumer panel helps brands and retailers know the population and their fast-changing needs.

    Read more

  • Ecommerce grows its share of the global FMCG market

    Ecommerce grows its share of the global FMCG market

    28/04/2022
    The global grocery market grew 2.1% in 2021, holding on to 2020 pandemic gains. Global report out.

    Read more

  • FMCG baskets continue to shrink in Kenya

    FMCG baskets continue to shrink in Kenya

    25/04/2022
    Consumers seek value in the wake of price rises, especially in home and personal care.

    Read more

  • Rising prices drive FMCG spend in Africa & Middle East

    Rising prices drive FMCG spend in Africa & Middle East

    04/04/2022
    With shoppers in all demographics hit by inflation, brands must get price and promotion right.

    Read more

Our website uses cookies to improve the user experience.By continuing to use this site you agree to our use of cookies. [Cookies policy]