Kantar Worldpanel México
Alfonso Reyes, 115
Col. Hipódromo Condesa, 06170
- +52 55 4147 6200
- +52 55 4147 6224
Marketing & Communications Manager
North HRBP Leader
On a competitive market, like Mexico, taking decisions plays an important role to business development. Kantar Worldpanel provides precise information of consumers purchase behavior in order to generate insights and actionable strategies to clients helping them to create big impact on their businesses.
Household’s panel measures weekly purchase of 8,500 households in 6 different regions, which allows bringing a national perspective, covering 84% of urban population.
Kantar Worldpanel collects almost 100 categories of fast moving consumer goods, like: beverages, packed food, dairy products, home and personal care, among others, helping to understand consuming goods, channels and retailers trends.
Mexico is also part of the Kantar Worldpanel ComTech international network that monitors on a continuous basis mobile phone, tablet and quad-play ownership, purchasing and usage trends in ten countries.