Webinar - Demystifying Millennial families in Latam
29/05/2019, Online Webinar
How to understand and reach the ‘30 billion-dollar generation’ in Latam?
Never in the history of marketing has so much been said about a generation as millennials. We think we know them – they are super-connected, carefree and self-centred – and those assumptions have driven our marketing decisions for years. This may have been true once, but time has moved on and millennials have grown up; the eldest members of the generation are now in their mid-thirties. In Latin America, 25% of housewives are under 34.
In this webinar, Marina Caccavari, Account Manager Latam, goes through some important findings, including:
- How do this families differ from other Latinamerican households?
- What’s their shopping routine and what channels do they prefer?
- What changes when you go beyong averages and look at millennials with different socioeconomic level?