Kantar Worldpanel - www.kantarworldpanel.com

E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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#MostChosenBrands

Download the Brand Footprint Report and discover which are this year the most chosen consumer brands throughout the world

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Media Investment: Why you should judge in terms of shopper recruitment, too

Putting the shopper at the heart of your media analysis unlocks short and long-term growth. See how this works in practice and what it means for brands wanting to boost advertising’s impact on sales.

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • Latam: Cash & Carry booming and blooming

    Latam: Cash & Carry booming and blooming

    19/04/2018
    Cash & Carry stores are now selling directly to 46 million households across Latin America.

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  • Irish grocery market fends off the Beast from the East

    Irish grocery market fends off the Beast from the East

    09/04/2018
    The Irish grocery market brushed off the Beast from the East to post strong sales growth of 3.8%

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  • Report: Finding new shoppers through advertising

    Report: Finding new shoppers through advertising

    05/04/2018
    By the end of 2018 the global media industry is set to be worth over $550 billion.

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  • The Beast from the East fails to freeze grocery sales

    04/04/2018
    The latest grocery market share data covering the 12 weeks to 25 March 2018.

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  • Promotions in Saudi Arabia:How to avoid a zero-sum game

    Promotions in Saudi Arabia:How to avoid a zero-sum game

    28/03/2018
    Promotions in Saudi Arabia have been so significant they’ve eroded value for retailers and brands.

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  • Huawei launches new P20 series

    Huawei launches new P20 series

    27/03/2018
    The Huawei P20 series cements Huawei’s ability to proudly stand side by side with Apple and Samsung.

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In the Media

  • 17/04/2018 - Business World

    Philippine consumers shifting to higher-volume FMCG purchases — Kantar Worldpanel


    Filipino consumers purchased more Fast-Moving Consumer Goods (FMCGs) in bulk in 2017 across many product categories, consumer research firm Kantar Worldpanel said, citing the results of a study.

    Kantar Worldpanel Philippines said the volume of goods purchased per shopping trip rose an average of 6.3% in 2017, with increases noted in volumes of food, beverages, and non-food items.

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  • 04/04/2018 - Retail Gazette

    Lidl overtakes Waitrose in market share as grocery sales remain buoyant


    New figures have shown that Lidl has now overtaken Waitrose to become the UK’s seventh-biggest grocer in terms of market share, amid an overall increase in grocery sales despite adverse weather conditions.

    According to Kantar Worldpanel’s grocery market share figures from for the 12 weeks to March 25, Lidl clocked in year-on-year sales growth of 10.3 per cent.

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  • 04/04/2018 - The Guardian

    'Beast from the east' cost UK supermarkets £22m


    The ‘beast from the east’ cost Britain’s supermarkets £22m in lost sales as customers opted to stay warm at home rather than venture out to the shops.

    Shoppers made 5% fewer visits to grocery shops during the stormy weather, having stocked their cupboards with warming foods in preparation for the freezing temperatures, according to the data firm Kantar Worldpanel.

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  • 04/04/2018 - Reuters

    Tesco and Morrisons lead Britain's 'big four' supermarkets - Kantar Worldpanel


    British market leader Tesco (TSCO.L) and No. 4 Morrisons (MRW.L) continued to outperform rival “big four” supermarkets in the 12 weeks to March 25, as both recorded sales growth of 2.4 percent, industry data compiled by Kantar Worldpanel showed on Wednesday.

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  • 04/04/2018 - Independent

    Aldi and Lidl reach record market share as shoppers continue to look for low prices


    Discount chains Aldi and Lidl boosted their market share to new record highs of 7.3 per cent and 5.3 per cent respectively in the last quarter, new figures show.

    Sainsbury's and Asda both lost ground to the German challengers as competition in the grocery sector remains fierce.

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  • 04/04/2018 - The New York Times

    Tesco and Morrisons Lead Britain's 'Big Four' Supermarkets-Kantar Worldpanel


    British market leader Tesco and No. 4 Morrisons continued to outperform rival "big four" supermarkets in the 12 weeks to March 25, as both recorded sales growth of 2.4 percent, industry data compiled by Kantar Worldpanel showed on Wednesday.

    Read more

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