Kantar Worldpanel - www.kantarworldpanel.com

Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

Click here

Who Cares, Who Does? Consumer response to plastic waste

This publication is based on the results of our global survey covering 24 countries across Europe, Latam and Asia. Plastic waste is a top concern for 33% of global respondents, with 48% believing manufacturers should take the most responsibility to fix the problem.

Download the report and watch the webinar

Changing consumer choices in a promising 2020

It’s every brand’s desire to be chosen and, as consumer choices are changing very rapidly, this is becoming more complex. Hear from our experts on the trends that brands should be aware of to make 2020 a promising year for changing consumer choices.

Watch the video

Brand Footprint 2019

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times. Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’.

Download the report

Winning food & drink occasions out-of-home

Our new publication delves into the out-of-home dynamics that show an increase in spend globally. It also showcases the increasing importance of food technology and how this is driving spend for home delivery and take-aways – capturing occasions from cooking at home.

Download the report and watch the webinar

Latest News

  • Record demand for grocers as Ireland entered lockdown

     Record demand for grocers as Ireland entered lockdown

    The grocery market share update for the 12 weeks to 22 March 2020.

    Read more

  • Record grocery sales as shoppers prepare for lockdown

    An update on the grocery market covering the 12 weeks to 22 March 2020.

    Read more

  • Latest update on FMCG performance in Latam released

    Latest update on FMCG performance in Latam released

    The recent outbreak of Coronavirus might trigger growth in personal and home care in 2020

    Read more

  • Will ice cream growth in China continue after COVID-19?

    Will ice cream growth in China continue after COVID-19?

    The growth was due to more shoppers, more frequent purchases and bigger trips

    Read more

  • Accidental stockpilers driving shelf shortages

    Accidental stockpilers driving shelf shortages

    New data from Kantar finds just a minority of people are engaging in stockpiling.

    Read more

  • Gen Z and Gen Y: What do they want from a smartphone?

    Gen Z and Gen Y: What do they want from a smartphone?

    As innovation becomes less of a differentiator, brand cache becomes of paramount importance

    Read more

In the Media

  • 03/04/2020 - The Guardian

    Off our trolleys: what stockpiling in the coronavirus crisis reveals about us

    True panic buying – as in, cupboards full to the rafters with ramen noodles or packets of pasta – is actually much less common than we think. When market analysis firm Kantar Worldpanel looked at data from 100,000 UK shoppers in mid-March, it found that only 3% of the population engaged in full-blown panic buying. The rest of the increase in food sales over the past month – an extra £1bn in the first three weeks of March – could be explained by consumers adding just a few extra items here and there. Chris Morley of Kantar wrote that the research suggested “huge volumes of consumers were adding a few extra purchases of products they normally buy, and adding a few purchases of categories that they don’t often buy into their trolley or basket [lentils being an obvious example] and were shopping more regularly than usual”.

    Read more
  • 01/04/2020 - Independent

    Coronavirus: UK shoppers turn to English wine after being locked out of pubs

    Customers stuck in their homes have been turning to English wine to help them through lockdown, one of the country's leading winemakers has said.
    Data from Kantar on Tuesday showed that British shoppers had spent an extra £199m on alcohol at supermarkets, up 22 per cent, during the coronavirus crisis.

    Read more
  • 27/03/2020 - Evening Standard

    It's not just panic buying that's emptying the UK supermarket shelves

    Data from market research group Kantar points to a more subtle shift in behaviour. It shows that, in the week to March 17, the amount people were buying per shop was up, but only by an average of 6%. The difference was, people were shopping 12% more often.
    Says Kantar’s head of retail and consumer insights Fraser McKevitt: “This is a case of not the few but the many. Lots of people buying a little bit more.”

    Read more
  • 27/03/2020 - The Guardian

    The Guardian view on empty supermarket shelves: panic is not the problem

    The coronavirus pandemic is beginning to expose the fragility of our food system. But will we choose long-term solutions or short-term fixes?
    Research firm Kantar says the average spend per supermarket trip has risen by 16% to £22.13 month on month – not surprising when households realised they were likely to need lunches at home, including for children no longer in school, and could have to self-isolate for a fortnight.

    Read more
  • 25/03/2020 - The Drum

    How media buyers are adapting to the ‘homebound economy’

    Kantar has released media consumption data too. 25,000 consumers across 30 markets to between 14-23 March had their say on how habits are changing. This was before UK and Indian lockdowns took hold.

    Read more
  • 25/03/2020 - Men´s Health

    Coronavirus Timeline: How The World Will Change Over The Next 18 Months

    According to data insights consultant Kantar, which tracks more than 100,000 British shoppers, the UK made an additional 15 million supermarket visits in the week ending 17 March (the first week of social distancing), compared to the same week in February. The average spend was up, too, climbing 16 per cent. Despite what the pasta wastelands might imply, that's not just people stockpiling.

    Read more

Our website uses cookies to improve the user experience.By continuing to use this site you agree to our use of cookies. [Cookies]