Kantar Worldpanel - www.kantarworldpanel.com

Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Winning Omnichannel

Finding growth in reinvented retail: discover global FMCG and retail trends, and how brands can drive growth through different channels.

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by our consumer panels globally.

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Out-of-home, out of mind?

Our consumer panels reveal that out-of-home consumption makes up nearly half of global spend on snacking and non-alcoholic beverages. Download the report to find out more.

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Media Investment: Why you should judge in terms of shopper recruitment, too

Putting the shopper at the heart of your media analysis unlocks short and long-term growth. See how consumer panels work in practice and what it means for brands wanting to boost advertising’s impact on sales.

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Latest News

  • Shoppers spend extra half a billion enjoying the summer

    The grocery market share figures covering the 12 weeks to 9 September 2018.

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  • Paul Murphy: "People are not that loyal to brands"

    In our latest issue of Perspectives, we put the focus on how brands grow.

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  • Out now: How does that make you feel?

    Out now: How does that make you feel?

    Kantar Worldpanel’s insight paper uncovers the power of consumer experiences.

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  • Marketing in between the Blurring Boundaries of People

    Marketing in between the Blurring Boundaries of People

    Kantar identifies the major digital challenges to improve marketing in a stressed digital era.

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  • Chicken outstrips red meat in British barbeques

    Chicken outstrips red meat in British barbeques

    The latest UK meat, fish and poultry update covering the 12 weeks to 12 August 2018.

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  • Winning through innovation in UK

    Winning through innovation in UK

    Our expert solutions team uncovers the winning approach to NPD.

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In the Media

  • 18/09/2018 - Reuters

    Hot summer boosts UK grocery sales as sector awaits new Tesco format

    Market researcher Kantar Worldpanel said sales growth was ahead of grocery inflation of 2 percent. It said prices were rising fastest in markets such as butter, cola and canned fish.

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  • 18/09/2018 - Retail Times

    Shoppers spend an extra half a billion cooling down and enjoying the summer, Kantar Worldpanel reports

    Widely touted as the hottest summer on record, the latest figures from Kantar Worldpanel, published today for the 12 weeks to 9 September, show it has been an indulgent one for consumers.

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  • 18/09/2018 - Euronews

    Hot summer boosts UK grocery sales as sector awaits new Tesco format

    "As speculation mounts over the launch of Tesco's discount retailer Jack's, it's worth remembering how quickly rivals Aldi and Lidl have grown their market share," Kantar Worldpanel head of retail and consumer insight Fraser McKevitt said.

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  • 18/09/2018 - Telegraph

    Inside Tesco's new discount chain Jack's

    Despite being called 'discounters', Aldi and Lidl attract shoppers from across the wealth spectrum. While 60pc of all households shop there at least once a year, they spend just £1 in every £10 of their total grocery bill, according to data from Kantar Worldpanel.

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  • 29/08/2018 - The Times

    Tesco hangs on to top spot in battle of supermarkets

    Kantar Worldpanel said the August bank holiday had given retailers another opportunity to cash in.

    The international agency found that the British retailer had a 22.4 per cent share of the country’s grocery market in the 12 weeks to the middle of August.

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  • 27/08/2018 - South China Morning Post

    McDonald’s, Starbucks could take a hit in China as trade war fuels anti-US sentiment

    “Increasing national pride is an important factor in the rise of Chinese brands,” said Jason Yu, of market researcher Kantar Worldpanel Greater China.

    “In 2017 we saw local brands contribute almost 90% of the sales growth in the market.”

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