Kantar Worldpanel - www.kantarworldpanel.com

How the COVID-19 is transforming FMCG: omnichannel view

Our most comprehensive global omnichannel research yet, based on data from across 52 countries, enables us to provide a unique picture of retail and shopper dynamics before and during the lockdown. We are also starting to understand which of these changes will be permanent.

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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Changing consumer choices in a promising 2020

It’s every brand’s desire to be chosen and, as consumer choices are changing very rapidly, this is becoming more complex. Hear from our experts on the trends that brands should be aware of to make 2020 a promising year for changing consumer choices.

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Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

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Winning food & drink occasions out-of-home

Our new publication delves into the out-of-home dynamics that show an increase in spend globally. It also showcases the increasing importance of food technology and how this is driving spend for home delivery and take-aways – capturing occasions from cooking at home.

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Latest News

  • Smaller screens will be the new smartphone battleground

    Smaller screens will be the new smartphone battleground

    21/10/2020
    Mid-tier manufacturers and devices are driving consumer purchasing decisions during COVID-19

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  • Dublin sets the scene as restrictions tighten

    Dublin sets the scene as restrictions tighten

    19/10/2020
    Dublin under lockdown could paint a picture of what’s to come for the rest of Ireland.

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  • Amazon takes prime spot in new GB SVoD signups

    Amazon takes prime spot in new GB SVoD signups

    16/10/2020
    Q3 saw a further drop in the number of GB households taking out a new SVoD subscription

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  • NBC's Peacock struts to top of video streaming ranking

    NBC's Peacock struts to top of video streaming ranking

    14/10/2020
    Amazon Prime Video continues to show strong subscriber growth, buoyed by uptake of memberships

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  • Grocery sales accelerate as restrictions take hold

    13/10/2020
    An update on the grocery market covering 12 weeks to 4 October 2020

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  • Five trends from China on navigating the new normal

    Five trends from China on navigating the new normal

    09/10/2020
    Five insights about the market in the post pandemic era.

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In the Media

  • 13/10/2020 - Sky News

    Coronavirus: Shoppers buying more alcohol, toilet roll and flour


    Shoppers have increased their purchases of alcohol, toilet rolls and flour as tighter coronavirus restrictions loom and the 10pm pub curfew kicks in, according to industry data. Figures from Kantar showed consumers spent £261m more on alcohol to drink at home - compared to last year - in September, a period that also came after the end of the Eat Out To Help Out discount scheme. Fraser McKevitt, head of retail and consumer insight at Kantar, said: "Shoppers are moving a greater proportion of their eating and drinking back into the home."

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  • 13/10/2020 - Reuters

    UK grocery sales rise, but shoppers arent stockpiling - Kantar


    British grocery sales growth accelerated in September as shoppers geared up for new restrictions to stem the spread of COVID-19, though there was "limited evidence" of a new wave of stockpiling, industry data showed on Tuesday. Market researcher Kantar said sales rose 10.6% year-on-year in the four weeks to Oct. 4 as shoppers moved a greater proportion of their eating and drinking back into the home. "This is likely a response to rising COVID-19 infection rates, greater restrictions on opening hours in the hospitality sector, and the end of the government's ‘Eat Out to Help Out' scheme," said Fraser McKevitt, head of retail and consumer insight at Kantar.

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  • 13/10/2020 - The Guardian

    UK shoppers spend GBP261m more on alcohol amid Covid pub curfew


    Total sales in supermarkets and corner shops rose 10.6% in the four weeks to 4 October, up from 8% in the previous month, with stores the busiest they had been since a wave of stockpiling in March according to the latest market data from research firm Kantar. Sales of toilet roll and flour rose by 64% and 73% respectively in the week to 27 September, but Fraser McKevitt, the head of retail and consumer insight at the data company Kantar, said there was little evidence of panic buying as the number of supermarket trips that week was well below that before the national lockdown.

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  • 06/10/2020 - WARC

    Sustaining grocery market growth in 2021


    To sustain the unprecedented level of growth the grocery market has seen this year into 2021 will require marketers to be more consumer-centric than ever and to understand the major themes that are driving consumer choices, according to Kantar. "Whichever way you cut the data it's extraordinary," said Matt Botham, strategic insight director at Kantar Worldpanel. "We reckon the grocery market at the end of the year is going to end up in 13% growth. Double-digit growth for the grocery market is absolutely unheard of," he added.

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  • 28/09/2020 - BBC

    Aldi looks at online move as shopping habits change


    "Aldi has still seen strong growth, they're still selling 10% more than they did last year, but for the first time they've grown behind the market," says Fraser McKevitt, Head of Retail and Consumer Insight at consumer analysts Kantar.

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  • 24/09/2020 - Financial Times

    Covid-19 has exposed the world''s fragile, complex food supply chains


    According to Kantar, the market researcher, grocery sales were up about 17 per cent during lockdown and online orders grew more than 90 per cent.

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