Kantar Worldpanel - www.kantarworldpanel.com

Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Winning Omnichannel

Finding growth in reinvented retail: discover global FMCG and retail trends, and how brands can drive growth through different channels.

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by our consumer panels globally.

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Out-of-home, out of mind?

Our consumer panels reveal that out-of-home consumption makes up nearly half of global spend on snacking and non-alcoholic beverages. Download the report to find out more.

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Media Investment: Why you should judge in terms of shopper recruitment, too

Putting the shopper at the heart of your media analysis unlocks short and long-term growth. See how consumer panels work in practice and what it means for brands wanting to boost advertising’s impact on sales.

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Latest News

  • FragmentNation: Health inequalities in the UK

    FragmentNation: Health inequalities in the UK

    19/07/2018
    Most people will say they are interested in their health and diet, does this translate into action?

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  • Venu Madhav: Indonesian growth comes from smaller towns

    18/07/2018
    In this first edition of Perspectives, we talk to Venu Madhav, General Manager of Indonesia.

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  • The role of aggregators for food delivery in Spain

    The role of aggregators for food delivery in Spain

    17/07/2018
    40% of home-delivered food in Spain is ordered via aggregators.

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  • Snacking in Vietnam: an innovative game

    Snacking in Vietnam: an innovative game

    11/07/2018
    Food consumption habits and preferences in Vietnam have reflected extensive changes in Snacking.

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  • Consumer Insights Asia: a visual ride into FMCG growth

    Consumer Insights Asia: a visual ride into FMCG growth

    09/07/2018
    Asia Consumer Insights Q1 is now available, with FMCG trends in a variety of categories.

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  • The World Cup quarter finals uplift sales in UK

    The World Cup quarter finals uplift sales in UK

    06/07/2018
    The World Cup quarter finals this weekend could generate £860 million of grocery sales in UK.

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In the Media

  • 18/07/2018 - City A.M.

    Brits spent £135m on craft beer in the last 12 months


    A record £135m was spent in the category in the year to June, up 47 per cent from last year's total of £92m, according to Kantar Worldpanel.

    This was on par with the 47 per cent increase in consumption recorded last year.

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  • 16/07/2018 - Business World

    Online shopping seen to boost sales of fast-moving goods


    In a report entitled “Winning Omnichannel”, Kantar Worldpanel noted that in 2017 alone, the global FMCG market through e-commerce platforms grew by 1.9%.

    Consumers show that they want convenience and value for money when they shop.

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  • 16/07/2018 - Bloomberg

    Google's Day of Reckoning Is About the Next Billion Users


    Android has a more than 75 percent market share in four of the region’s five biggest markets, according to Kantar Worldpanel.

    Facebook is dominant too, but is theoretically easier to displace.

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  • 07/07/2018 - Daily Mirror

    England grinds to halt as record 30 MILLION to watch World Cup match with Sweden


    Kantar Worldpanel strategic insight director Matt Botham said: “We’re looking at an extra four million trips to the shops on Friday and Saturday.

    Retailers need to be prepared for the extra ­footfall on a stock and staffing level."

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  • 06/07/2018 - The Guardian

    Tesco targets growing number of Britons who eat or live alone


    UK’s biggest grocery retailer expands its range of single-portion foods.

    Four in ten meals or snacks are consumed alone, according to the grocery industry analysts Kantar Worldpanel.

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  • 05/07/2018 - Financial Times

    Primark owner ABF hit by slide in sugar price


    Primark is the UK’s biggest retailer by volume and the third-largest by value after Marks and Spencer and Next.

    It has 5.8% share, according to Kantar Worldpanel, the research group.

    Read more

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