In the Media

• 24/10/2019 - WARC

  FMCG brands in the Philippines need constant outreach to win over consumers

  
  

  In the Philippines, only 13% of brands tracked by Kantar managed to grow their penetration by more than one percentage point penetration between 2017 and 2018.
  “It is essential for brands to realize that shoppers should not be taken for granted. There is a need to win over shoppers again and again,” said Marie-Anne Lezoraine, Kantar, Worldpanel Division Philippines general manager. She adds that demand for FMCG products may differ across the country. Brands that enjoy a higher market share in Metro Manila may not necessarily be popular in Visayas or Mindanao.
  
  

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• 19/10/2019 - The Daily Telegraph

  Taming the nameless terrors of aisle five

  
  

  If you're opening a bag of crisps with your prosecco later today, chances are that the crisps ill be a well-known brand, but the bottle own-label. Along with ice cream and soft drinks, savoury snacks are among the products that shoppers are most resistant to buying under a supermarket's own brand, according to analysis by research firm Kantar.

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• 17/10/2019 - The Standard

  Lidl pledges to spend £15bn on British produce in next five years

  
  

  The German-owned retailer also promised to increase sales of British-sourced fresh meat, poultry and fresh produce at least 10 per cent over the next 12 months, agree longer-term contracts with suppliers and launch a young farmers programme designed to promote new talent in the industry.
  Industry data from Kantar yesterday showed Lidl was the fastest growing UK grocer in the last quarter, with sales up 8.2%.

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• 16/10/2019 - The Grocer

  Tesco must keep evolving for its brand journey to continue

  
  

  Indeed, Kantar’s BrandZ research shows that Tesco – now seen by shoppers as a trusted friend – has rebuilt trust with customers after the various scandals that pushed consumer confidence to an all-time low. It has knitted itself into the fabric of consumers’ lives and is both more meaningful and talked about than any other supermarket brand.
  
  

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• 14/10/2019 - The Times

  One in three wine drinkers can’t stomach paying over £5

  
  

  According to Kantar, the consumer research group, the proportion of households that buy wine has fallen from 71 per cent to 68 per cent since the start of 2017. Andy Crossan, consumer insight director at Kantar, said: "While the value of the market is going up, fewer people are buying traditional red, white and rosé which could lead to a long-term effect on the industry. The fall is largely down to the 18-35s, who are increasingly turning to other, trendier drinks."

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• 14/10/2019 - The Guardian

  Forget about a fiver – a good bottle of wine starts at £6

  
  

  And things appear to be getting worse: according to the consumer research group Kantar, the proportion of UK households buying wine has dropped from 71% to 68% since the beginning of 2017, while one in three people balk at paying more than £5 for a bottle of wine.

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