Kantar Worldpanel - www.kantarworldpanel.com

Thoughts On: Brand Growth

Four clear rules that should inform how to consider brand growth. These are derived from observed shopper behaviour and challenge some widely-held assumptions about brand loyalty and the importance of reaching new shoppers.

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#MostChosenBrands

Download the Brand Footprint Report and discover which are this year the most chosen consumer brands throughout the world

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Worldpanel Plus

Introducing Worldpanel Plus, our new smartphone based panel that will be our biggest sample yet, in the UK.

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • Dunnes reclaims top spot in Irish grocery market

    Dunnes reclaims top spot in Irish grocery market

    20/11/2017
    Dunnes Stores has returned to the top spot for the first time in nine months,

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  • Prices rising at fastest rate in four years

    14/11/2017
    UK supermarket sales have increased in value by 3.2% year on year in the run up to Christmas.

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  • Apple share firm pre-iPhone X release

     Apple share firm pre-iPhone X release

    08/11/2017
    iOS share was flat in Europe, but up in the USA and urban China.

    Read more

  • Physical entertainment back in growth

    Physical entertainment back in growth

    30/10/2017
    The physical entertainment market is back in growth for the first time since August 2014: up 2.2%.

    Read more

  • Two-speed trend continues in first half of 2017

    Two-speed trend continues in first half of 2017

    25/10/2017
    Kantar Worldpanel and Bain reveal that FMCG in China continues to face a slow road to growth.

    Read more

  • SuperValu and Tesco tied for top spot

    SuperValu and Tesco tied for top spot

    24/10/2017
    SuperValu and Tesco are neck and neck in the race to be Irelandís largest supermarket.

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In the Media

  • 06/11/2017 - The Guardian

    Never mind the spag bol Ö why Brits are passing on pasta


    It seems Brits could be going cool on pasta. Research by the retail analysts Kantar Worldpanel showed that in the year to July 2017, we bought nearly 1.8m kg less pasta.Itís a mixed picture, says Fraser McKevitt, head of retail and consumer insight. Sales of branded pasta are down 13.6%, but supermarket own-label pasta is up 3.2%.

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  • 03/11/2017 - South China Morning Post

    Healthy and cool? Packaged water sales in China driven by new consumer preferences


    In the first half of this year, sales of packaged water grew 14 per cent by value, well ahead of a 2 per cent rise of all types of fast-moving consumer goods, according to data from market research firm Kantar Worldpanel.

    Read more
  • 31/10/2017 - The Times

    Roger Burnley joins retail premier league as next boss of Asda


    A veteran of the grocery industry has been handed the task of continuing the turnaround at Asda.

    Roger Burnley, 51, a former executive at J Sainsbury who returned to Asda a year ago as chief operating officer, will become the companyís chief executive at the start of January.

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  • 30/10/2017 - CITY A.M.

    HMV overtakes Amazon in fight for dwindling DVD and Blu-ray sales


    HMV has fared well with new releases such as Beauty and the Beast and Logan to take its market share of physical video sales up six points to 22.5 per cent. Amazonís market share was steady at 20.2 per cent in the past three months, according to Kantar.

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  • 27/10/2017 - China Daily

    Shoppers opt for brick-and-mortar


    Kantar Worldpanel's report found that, among international retailers, Wal-Mart Stores Inc and Carrefour Group have started to see share recovery on a quarterly basis.

    Read more
  • 24/10/2017 - Yahoo! Finance

    China shoppers rein in spending on cookies to pop drinks: survey


    Demand for fast-moving consumer goods has waned in the world's No.2 economy, with sales growing 2 percent in the first half of 2017 versus year-ago levels, a report from consultancies Kantar Worldpanel and Bain & Co shows.

    Read more

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