Kantar Worldpanel - www.kantarworldpanel.com

E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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Download the Brand Footprint Report and discover which are this year the most chosen consumer brands throughout the world

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Finding new shoppers in 2018

Can’t wait to know it all about how to drive brand growth next year? Take a look at the key trends for UK, Spain, France, Asia and Latin America.

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • FMCG starts low this year in Argentina

    FMCG starts low this year in Argentina

    Mass consumption in Argentina saw a two per cent reduction in January 2018 compared to January 2017.

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  • Advertising: Kantar and Placed connect online & offline

    Advertising: Kantar and Placed connect online & offline

    New partnership integrates Kantar TV and purchase data with Placed Attribution.

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  • China Shopper continued embracing e-commerce

    China Shopper continued embracing e-commerce

    E-commerce continued its growth momentum since Double 11 in 2017, hitting a record high share.

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  • Dunnes Stores comes out on top of a growing market

    Dunnes Stores comes out on top of a growing market

    Continued positive momentum among Irish supermarkets, with growth hitting 3.9%.

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  • ‘New Seniors’, the key for future growth in Latam

    ‘New Seniors’, the key for future growth in Latam

    A 360° view of the‘new seniors’: who they are, their shopping habits, the brands they choose, etc.

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  • International Women’s Day – female purchasing power!

    International Women’s Day – female purchasing power!

    We uncover insights about modern women shoppers, and how they’re using their spending power.

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In the Media

  • 14/03/2018 - Financial Times

    Morrisons to issue special dividend after logging 17% profit rise

    Data from research group Kantar Worldpanel showed that in the 12 weeks to February 25, Morrisons’ market share was 10.6 per cent, matching the same period the year before.

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  • 12/03/2018 - Food Navigator

    Mexico and Brazil ‘out of home’ F&B worth US$17bn

    Manufacturers must seriously consider the opportunities presented by out of home occasions in Mexico and Brazil, says Kantar Worldpanel.

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  • 06/03/2018 - CITY A.M.

    Supermarket sweep: Sales at Tesco, Sainsbury, Morrisons and Asda up - but Aldi and Lidl continue to outpace sector

    The supermarket sector can breathe a sigh of relief: it has managed to chalk up 12 consecutive quarters of above-three per cent growth, with each of the big four in positive territory over that time.

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  • 06/03/2018 - Yahoo! Finance

    How we're all shopping at Aldi and Lidl more and more

    Aldi and Lidl are Britain’s fastest-growing supermarkets as shoppers’ love affair with discount chains shows no sign of cooling.

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  • 06/03/2018 - Jing Daily

    China’s “Girl Power” Shoppers Spend More on Luxury

    Tmall and Kantar Worldpanel released a report that celebrates this consumer “girl power” at the summit. It showed a bigger spike in female spending on luxury beauty in China’s Tier 3-4 cities, representing a huge opportunity for international brands to expand.

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  • 05/03/2018 - VietNamNet Bridge

    Acquisition threat real for Vietnam's FMCG brands

    Kantar Worldpanel’s Asia Brand Power report released on January 15 said in rural areas, Vietnamese brands hold a 78 per cent market share. In large cities, the figure is 71 per cent.

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