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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Who Cares, Who Does? Consumer response to plastic waste

This publication is based on the results of our global survey covering 24 countries across Europe, Latam and Asia. Plastic waste is a top concern for 33% of global respondents, with 48% believing manufacturers should take the most responsibility to fix the problem.

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Changing consumer choices in a promising 2020

It’s every brand’s desire to be chosen and, as consumer choices are changing very rapidly, this is becoming more complex. Hear from our experts on the trends that brands should be aware of to make 2020 a promising year for changing consumer choices.

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Brand Footprint 2019

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times. Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’.

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Winning food & drink occasions out-of-home

Our new publication delves into the out-of-home dynamics that show an increase in spend globally. It also showcases the increasing importance of food technology and how this is driving spend for home delivery and take-aways – capturing occasions from cooking at home.

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Latest News

  • Impact of COVID-19 Outbreak on FMCG Market During CNY

    Impact of COVID-19 Outbreak on FMCG Market During CNY

    19/02/2020
    The wide spread epidemic will have a profound impact on FMCG categories in Q1 and possibly in Q2.

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  • How the French food market changed in 2019

    How the French food market changed in 2019

    18/02/2020
    French households are choosing more expensive products and prioritising quality over price.

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  • Out now: Vietnam's FMCG Insight Handbook 2020

    Out now: Vietnam's FMCG Insight Handbook 2020

    14/02/2020
    Facts, comprehensive insights and forethoughts about consumer and shopper trends in Vietnam.

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  • Fresh produce drove FMCG growth in Spain during 2019

    Fresh produce drove FMCG growth in Spain during 2019

    13/02/2020
    Spanish households spent 1% more on food and consumer packaged goods for the home in 2019

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  • Kantar adds YouTube to measure impact of advertising

    Kantar adds YouTube to measure impact of advertising

    12/02/2020
    We have increased the size of our digital coverage by adding YouTube measurement to our CMM service.

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  • FMCG in China grew by 5.3% in 2019

    FMCG in China grew by 5.3% in 2019

    11/02/2020
    consumer goods in urban China grew by 5.3% in 2019, up by 0.2ppt compared to the previous year.

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In the Media

  • 20/02/2020 - The New York Time

    Is Coffee Good for You?


    The concern is heightened, experts say, especially because an estimated 43 percent of teens are now drinking coffee — nearly doubling since 2003 — according to the research firm Kantar, driven partly by sweet drinks.

    “People should worry a lot about what they put in the coffee and what the food and beverage industry puts in it,” said Laura Schmidt, a professor at the University of California San Francisco School of Medicine.

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  • 11/02/2020 - WARC

    How to adapt your strategy during the coronavirus lockdown – and what to anticipate after the crisis is over


    FMCG spending through e-commerce channels in China grew almost seven times as fast as the sector overall in 2019 – a trend that the coronavirus outbreak is likely to accelerate in early 2020. Latest data from Kantar Worldpanel shows that FMCG spending in urban China increased 5.3% last year, but e-commerce in FMCG spending leapt 36.2%.

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  • 06/02/2020 - Adweek

    Wendy’s Hopes to Bring Home the Bacon With Nationwide Breakfast Launch


    Beverage alone is a major breakfast component. According to research and analytics firm Kantar, 5% of Americans will consume a beverage that is bought from a fast food restaurant at breakfast, at least once a week. This category of breakfast drinkers has grown by 14% in the past two years. Each week there are about 22 million beverage purchases at fast food restaurants, or nearly 1.2 billion per year, Kantar added.

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  • 05/02/2020 - The Guardian

    Dry January boosts low-alcohol sales for UK supermarkets


    Veganuary also had a big impact on the supermarket aisles, boosting sales of meat substitutes such as soya mince and vegetarian burgers by 14% and lentils by 6%, according to the latest figures from grocery market analysts Kantar.

    Kantar’s Fraser McKevitt said: “Many people start the year with good intentions and pledges to make healthier choices following the excesses of the festive period. Those who committed to drinking less in January helped the retailers boost sales of non-alcoholic beer and adult soft drinks.”

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  • 05/02/2020 - The Times

    Dry Veganuary a feast and famine for supermarket sales


    Britons’ enthusiasm for Veganuary and swearing off the booze last month failed to provide a boost to supermarket sales and all four of the big players lost market share, according to the latest snapshot assessment.

    While branded plant-based foods and alcohol-free beer flew off the shelves in January, total grocery market sales over the 12 weeks to the end of last month rose by only 0.3 per cent, figures from Kantar Worldpanel, the retailing expert, showed.

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  • 05/02/2020 - Warc

    Good intentions drive new category sales


    Kantar also reported that sales of meat substitutes such as soya mince or vegetarian burgers and sausages were 14% higher than January last year, while sales of lentils were up 6%, lettuce 10% and aubergine 14%.

    And more than twice as many consumers bought one of the supermarkets’ explicitly labelled plant-based products in January 2020 as they did in the more indulgent run-up to Christmas.

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