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Kantar Activate

It helps advertisers plan and deliver media strategies and campaigns based on consumers’ preferences and values, how they engage with media and what brands, products, and services they buy.

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Download the Brand Footprint Report and discover which are this year the most chosen consumer brands throughout the world

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Growth opportunities out of home

The out-of-home consumption offers many growth opportunities for food and drink brands.

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • Brazilians becoming savvy with their spending

    Brazilians becoming savvy with their spending

    Household expenditure was greater than income in 2016 for 51% of Brazilian families.

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  • The State of Online Grocery in the U.S.

    The State of Online Grocery in the U.S.

    Online grocery in the U.S. is on pace to post $55 billion in sales by 2021.

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  • China FMCG market shows recovery

    China FMCG market shows recovery

    Latest figures show a slight recovery in the growth rate, up 2.2% compared with previous 12 months.

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  • Addressable advertising new offer through Activate

    Addressable advertising new offer through Activate

    It makes better marketing outcomes possible by connecting the “buy and why” of consumer behaviour

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  • Hyper and supermarkets lose market share globally

    Hyper and supermarkets lose market share globally

    By 2021 hypermarkets and supermarkets will account for less than half of total trade.

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  • Ireland: SuperValu still on top

    Ireland: SuperValu still on top

    The latest figures reflect the impact of Easter on consumers and retailers alike

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In the Media

  • 14/07/2017 - The Economic Times

    Rain-fed rural India to drive country's consumption growth this year

    Consumption growth in rural India was in double digits for the first time in two years and outpaced the rate of expansion in cities, underpinned by higher farm income after last year's good monsoon rains and minimal supply disruption in the run-up to the roll-out of the single producer levy.

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  • 13/07/2017 - European Supermarket Magazine

    Coming up in ESM issue 5 2017

    Kantar Worldpanel’s annual Brand Footprint report ranks the best of local and global brands through the use of an all-important metric: how often they are chosen by consumers.

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  • 11/07/2017 - Daily Mail

    Britain's £800 million gluten and dairy free boom

    They were once niche products reserved for those with medical conditions. But foods free from gluten and dairy have seen sales soar to £800million in the past year, thanks to a rise in health-conscious consumers. More than three quarters of British high street shoppers have bought such items, according to data from market analysts Kantar Worldpanel.

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  • 11/07/2017 - Internet Retailing

    Hypermarkets and supermarkets lose global market share to online challengers: Kantar

    Hypermarkets and supermarkets around the world are losing their share of the global grocery market to online challengers, according to research from Kantar Worldpanel.

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  • 11/07/2017 - The Grocer

    Aldi seeks 4,000 new staff in recruitment drive

    The roles are predominantly for store assistants, assistant store managers and deputy store managers.

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  • 10/07/2017 - MrWeb

    Ambitious target for new Kantar Activate

    Kantar has launched a new service integrating consumer insights and behavioral data from across its portfolio with shopper and media data, allowing clients to 'fully leverage the studies they run with Kantar for targeting purposes'.

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