Kantar Worldpanel - www.kantarworldpanel.com

How the COVID-19 is transforming FMCG: omnichannel view

Our most comprehensive global omnichannel research yet, based on data from across 52 countries, enables us to provide a unique picture of retail and shopper dynamics before and during the lockdown. We are also starting to understand which of these changes will be permanent.

Watch the webinar

Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

Click here

Changing consumer choices in a promising 2020

It’s every brand’s desire to be chosen and, as consumer choices are changing very rapidly, this is becoming more complex. Hear from our experts on the trends that brands should be aware of to make 2020 a promising year for changing consumer choices.

Watch the video

Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

Read the report

Winning food & drink occasions out-of-home

Our new publication delves into the out-of-home dynamics that show an increase in spend globally. It also showcases the increasing importance of food technology and how this is driving spend for home delivery and take-aways – capturing occasions from cooking at home.

Download the report and watch the webinar

Latest News

  • Shopper behaviour is changing as India’s lockdown lifts

    Shopper behaviour is changing as India’s lockdown lifts

    11/08/2020
    The pandemic have had a lasting impact on FMCG trends, and new buyer behaviours and segments emerge.

    Read more

  • Amazon tops Disney, Netflix with surge in video service

    Amazon tops Disney, Netflix with surge in video service

    05/08/2020
    Amazon claimed the largest share of new customers in the US during the second quarter.

    Read more

  • How online and out-of-home channels impact brands

    How online and out-of-home channels impact brands

    04/08/2020
    Two new rankings are now available to help FMCG brands understand the importance of online and ooh.

    Read more

  • SVoD growth slows after lockdown Disney+ surge

    SVoD growth slows after lockdown Disney+ surge

    30/07/2020
    Disney+ surge starts to level off as Prime Video dominates new subscriber share.

    Read more

  • Online shopping fuels FMCG recovery in China

    Online shopping fuels FMCG recovery in China

    29/07/2020
    As the Chinese economy returned to growth, shoppers opted for local shops and ecommerce channels.

    Read more

  • Consumers delay smartphone purchasing amid COVID-19

    Consumers delay smartphone purchasing amid COVID-19

    28/07/2020
    Consumers are disproportionately shifting purchases of smartphones to online.

    Read more

In the Media

  • 10/08/2020 - BBC

    Has lockdown changed what we eat?


    Kantar's research indicates that in May 75 percent of people were supportive of local shops (within a 30-mile radius) and agreed they are an important part of the community. Although this figure is declining, it still stands at 65 percent. Reasons for this vary, with 30 percent saying it is to support the local economy, 15 percent wanting to stay closer to home, and 14 percent wanting to support local rather than global brands.

    Read more
  • 10/08/2020 - Media Post

    Survey: 33% Of Quibi Subscribers Plan To Cancel; Free, Ad-Supported Tier Launches In Australia, NZ


    A third of current Quibi subscribers say they’re planning to cancel within the next three months, according to Kantar’s Entertainment On Demand panel data.

    Kantar uses the panel to interview more than 30,000 U.S. consumer each quarter, according to its website.

    Read more
  • 21/07/2020 - Retail Gazette

    Grocery sales growth slows down as food & dining exits lockdown


    Supermarket sales for the four weeks to July 12 grew by 14.6 per cent against the same period last year, as it slowed down from 18.9 per cent growth in June, the latest data from Kantar revealed. Kantar's monthly grocery market share figures revealed that sales growth slowed as the reopening of pubs and restaurants on June 15 affected momentum for grocery chains.

    Read more
  • 21/07/2020 - BBC

    Lockdown Brits splurge on tea, biscuits and a good book


    Brits working from home during lockdown have turned to the comforts of coffee, tea and biscuits, and a good book. We've splashed out an additional £24m on tea and coffee and an extra £19m on biscuits in the past three months, says market research firm Kantar. "The cost of working from home is starting to add up for many," said Fraser McKevitt, head of retail and consumer insight at Kantar, talking about the extra cash we've spent on hot drinks and biscuits.

    Read more
  • 21/07/2020 - Harpers

    Off-trade alcohol sales up 41%


    Off-trade alcohol sales were up by 41% in the four weeks to 12 July 2020, according to Kantar data released today. Sales were boosted by more than half of consumers still feeling uncomfortable about visiting a pub, and 42% about visiting a café or restaurant, according to Kantar (Worldpanel Plus survey of 55,812 consumers between 2 and 8 July). "Despite pubs, bars and restaurants re-opening recently, people were unable to or avoided drinking out," said Fraser McKevitt, head of retail and consumer insight at Kantar.

    Read more
  • 14/07/2020 - Vogue UK

    Why A Fresh Bar Of Soap Could Prove The Ultimate Lockdown Pleasure


    In the week beginning 8 March 2020, soap sales increased 102 per cent compared to the same period in 2019. It follows a general trend that took hold last year, when Kantar Worldpanel reported that sales of soap rose by 3 per cent nationally. The consumer research company attributed the rise to consumers’ growing awareness of plastic consumption. In an age of disposability and uncertainty, there’s something reassuringly steadfast about such a traditional route to sanitation.

    Read more

Our website uses cookies to improve the user experience.By continuing to use this site you agree to our use of cookies. [Cookies]