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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Winning Omnichannel

Finding growth in reinvented retail: discover global FMCG and retail trends, and how brands can drive growth through different channels.

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by our consumer panels globally.

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Out-of-home, out of mind?

Our consumer panels reveal that out-of-home consumption makes up nearly half of global spend on snacking and non-alcoholic beverages. Download the report to find out more.

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Media Investment: Why you should judge in terms of shopper recruitment, too

Putting the shopper at the heart of your media analysis unlocks short and long-term growth. See how consumer panels work in practice and what it means for brands wanting to boost advertising’s impact on sales.

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Latest News

  • Discounters off to a strong start in race for Christmas

    The grocery market share figures covering the 12 weeks to 4 November 2018.

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  • David Berry: "Innovation in OOH has been really strong"

    As a result of some very strong innovation, Irish consumers have responded well to the new products.

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  • Single's Day: 1/3 Chinese families will buy FMCG online

    Single's Day: 1/3 Chinese families will buy FMCG online

    This year’s Single’s Day in China will break records in terms of shopper attraction.

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  • Apple makes strong gains in the US smartphone market

    Apple makes strong gains in the US smartphone market

    The latest smartphone OS data from Kantar Worldpanel Comtech shows a mixed picture for Android.

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  • New consumer panel to track smart speakers in the US

    New consumer panel to track smart speakers in the US

    ComTech's new panel will deliver the latest industry insight on smart speakers in the US.

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  • Connecting with Centennials, the next wave of consumers

    Connecting with Centennials, the next wave of consumers

    Centennials and ‘the experience economy’ are coming of age but what does this mean for brands?

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In the Media

  • 06/11/2018 - Gadgets 360

    Xiaomi Mi 8 Becomes the Top Selling Phone in China: Kantar Worldpanel

    Coming to the major market of China, the Xiaomi Mi 8 remained the top selling smartphone for quarter ending September 2018. iPhone X was placed at the second spot, as iPhone models made up three of top four smartphone models.

    In the Japanese market, Apple remained the market leader despite strong domestic pressure from Sharp and Huawei. Sharp and Huawei made it to the top five list in the Asian country with their Aquos R2 and P20 Lite, respectively. For a detailed view of the changes, you can check out Kantar Worldpanel's country-wise graph.

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  • 05/11/2018 - MrWeb

    Worldpanel Rolls Out Smart Speaker Panel

    Shopper behaviour specialist Kantar Worldpanel has launched a new consumer panel to measure purchasing and usage trends on the smart speaker market. Launched in the USA this month, it will roll out across Europe in 2019.
    The 20,000-strong panel is pitched at hardware manufacturers and service providers, whom it will provide with a 'complete' understanding of five core areas: ownership, usage, services, reasons for using and intention to buy.

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  • 01/11/2018 - The Grocer

    Food to go: Get ready for the counter revolution

    The rise of these counters shows just how rapidly the supermarket food-to-go proposition is developing.

    The supermarkets are in danger of losing share. The past year has seen a significant shift in shopping behaviour, says Tolga Necar, consumer insight director at Kantar Worldpanel. “There’s clear evidence of shoppers switching their lunchtime spend out of the multiples and into quick service restaurants. Those out-of-home food services have grown to encompass 15% of lunchtime trips this year”

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  • 28/10/2018 - Music Week

    HMV overtakes Amazon for physical music

    According to the latest data on physical entertainment sales from Kantar Worldpanel, HMV experienced market share growth for the second consecutive period.

    Based on music sales for the 12 weeks up to September 23, HMV increased its market share to 28% and moved ahead of Amazon (21.1%) to become the biggest physical music retailer. Gifting sales at HMV were up 21% over the period.

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  • 26/10/2018 - The Guardian

    Philip Green: from a £1.2bn payout to fighting fires on all fronts

    Profits at Topshop’s owner, Arcadia, have fallen sharply in recent years as the fashion group, is hit hard by the growth of online shopping.

    New figures seen by the Guardian show Arcadia’s sales were down 9% in a flat market over the 12 weeks to 26 August, according to the analysis firm Kantar Worldpanel. The group’s market share has shrunk to 3.4% – which means it is just over half the size of Primark – compared with 3.7% a year ago and 4.1% in 2015

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  • 24/10/2018 - ES Magazine

    Aldi, Géant The Strongest Performers In France In September: Kantar Worldpanel

    Discounter Aldi and Groupe Casino's Géant banner (+6.8%) were the strongest performers in the French grocery market in September, according to the latest market share figures from Kantar Worldpanel.

    Aldi posted 8.8% sales growth in the period, to sit on 2.4% market share ( a 20-basis-point increase) in the period from 10 September to 7 October, while Géant posted 6.8% sales growth, to sit on a market share of 2.8% (a ten-basis-point gain).

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