Kantar Worldpanel - www.kantarworldpanel.com

How the COVID-19 is transforming FMCG: omnichannel view

Our most comprehensive global omnichannel research yet, based on data from across 52 countries, enables us to provide a unique picture of retail and shopper dynamics before and during the lockdown. We are also starting to understand which of these changes will be permanent.

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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Changing consumer choices in a promising 2020

It’s every brand’s desire to be chosen and, as consumer choices are changing very rapidly, this is becoming more complex. Hear from our experts on the trends that brands should be aware of to make 2020 a promising year for changing consumer choices.

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Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

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Winning food & drink occasions out-of-home

Our new publication delves into the out-of-home dynamics that show an increase in spend globally. It also showcases the increasing importance of food technology and how this is driving spend for home delivery and take-aways – capturing occasions from cooking at home.

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Latest News

  • Local lockdowns make their mark on Irish grocery

    Local lockdowns make their mark on Irish grocery

    While supermarket sales are slowing, there’s signs the market may accelerate again in the short term

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  • Sustainability could bring $382 billion to FMCG brands

    Sustainability could bring $382 billion to FMCG brands

    One in five shoppers say that since the pandemic began, they are more environmentally friendly.

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  • Supermarket sales slow as shoppers Eat Out

    An update on the grocery market covering 12 weeks to 6 September 2020.

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  • The increased opportunity in environmental concern

    The increased opportunity in environmental concern

    Join us for the webinar to understand what consumers expect from your brand around sustainability.

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  • Advertising in a crisis: what’s at stake for CPG brands

    Advertising in a crisis: what’s at stake for CPG brands

    If you decide to cut advertising, just how much do you stand to lose?

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  • All is not lost - for consumer packaged goods anyway

    All is not lost - for consumer packaged goods anyway

    There are hopes that the world will be back to something like normal in the final quarter.

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In the Media

  • 22/09/2020 - Financial Times

    Aldi and Lidl at back of queue during UK pandemic

    Discounters suffered from a lack of exposure to the two channels that performed best during the lockdown. “The pie has got bigger overall so everyone is selling more,” said Fraser McKevitt at Kantar.

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  • 18/09/2020 - The Daily Telegraph

    Lockdowns send Co-op supermarket sales soaring

    Kantar data on Tuesday suggested that Co-op sales have increased by more than a quarter in areas where local lockdowns have been imposed. It came as the retailer reported a surge in half-year sales on the back of "exceptional" food and wholesale trading during the height of the pandemic.

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  • 18/09/2020 - WARC

    FMCG brands can win market share by courting `eco-active'' consumers

    Investing in sustainable innovation can help brands win a growing market share of spending by increasingly environmentally conscious consumers, new research suggests. A report from insights consultancy Kantar concludes that 20% of global spend in the FMCG sector is by consumers who care about how brands affect the environment.

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  • 17/09/2020 - Harpers

    The Long Read: How the impulse channel is altering the retail map

    Kantar data for the four weeks ending 4 July shows supermarket total grocery sales up 28.5%, while the convenience sector soared by 63%. Within this, the breakdown indicates that symbol groups (branded fascia local stores) and the independent small retail sector has seen a massive 94.7% growth; this is largely due to a combination of increased penetration (customers switching from other retail sectors or brands), purchase frequency, increase in trip volume and also shoppers won from larger stores.

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  • 11/09/2020 - Financial Times

    The ''lone wolf'' billionaire at the top of China''s bottled water market

    “Despite fierce competition, Nongfu Spring managed to build a meaningful difference in branding against the competition,” said Jason Yu, general manager at Kantar Worldpanel for Greater China.

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  • 07/09/2020 - The Guardian

    Morrisons supermarket chain takes on thousands of new staff

    Groceries have seen a particularly strong shift to home delivery during the pandemic, with more than 13% now bought online in the UK compared to about 7% at the start of the year, according to Kantar.

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