Kantar Activate
It helps advertisers plan and deliver media strategies and campaigns based on consumers’ preferences and values, how they engage with media and what brands, products, and services they buy.
Discover moreLatest News
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Brazilians becoming savvy with their spending
20/07/2017
Household expenditure was greater than income in 2016 for 51% of Brazilian families. -
The State of Online Grocery in the U.S.
19/07/2017
Online grocery in the U.S. is on pace to post $55 billion in sales by 2021. -
China FMCG market shows recovery
18/07/2017
Latest figures show a slight recovery in the growth rate, up 2.2% compared with previous 12 months.
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Addressable advertising new offer through Activate
10/07/2017
It makes better marketing outcomes possible by connecting the “buy and why” of consumer behaviour -
Hyper and supermarkets lose market share globally
06/07/2017
By 2021 hypermarkets and supermarkets will account for less than half of total trade. -
Ireland: SuperValu still on top
03/07/2017
The latest figures reflect the impact of Easter on consumers and retailers alike
Featured Content
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Most Chosen Brands - Brand Footprint's Interactive data
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iOS vs. Android - Online dataviz
Check out historic data in the ComTech OS market share interactive dataviz
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Grocery Market Share - Online dataviz
Compare the evolution of the market share for the main retailers in five countries
In the Media
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14/07/2017 - The Economic Times
Rain-fed rural India to drive country's consumption growth this year
Consumption growth in rural India was in double digits for the first time in two years and outpaced the rate of expansion in cities, underpinned by higher farm income after last year's good monsoon rains and minimal supply disruption in the run-up to the roll-out of the single producer levy.
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13/07/2017 - European Supermarket Magazine
Coming up in ESM issue 5 2017
Kantar Worldpanel’s annual Brand Footprint report ranks the best of local and global brands through the use of an all-important metric: how often they are chosen by consumers.
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11/07/2017 - Daily Mail
Britain's £800 million gluten and dairy free boom
They were once niche products reserved for those with medical conditions. But foods free from gluten and dairy have seen sales soar to £800million in the past year, thanks to a rise in health-conscious consumers. More than three quarters of British high street shoppers have bought such items, according to data from market analysts Kantar Worldpanel.
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11/07/2017 - Internet Retailing
Hypermarkets and supermarkets lose global market share to online challengers: Kantar
Hypermarkets and supermarkets around the world are losing their share of the global grocery market to online challengers, according to research from Kantar Worldpanel.
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11/07/2017 - The Grocer
Aldi seeks 4,000 new staff in recruitment drive
The roles are predominantly for store assistants, assistant store managers and deputy store managers.
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10/07/2017 - MrWeb
Ambitious target for new Kantar Activate
Kantar has launched a new service integrating consumer insights and behavioral data from across its portfolio with shopper and media data, allowing clients to 'fully leverage the studies they run with Kantar for targeting purposes'.
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