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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Who Cares, Who Does? Consumer response to plastic waste

This publication is based on the results of our global survey covering 24 countries across Europe, Latam and Asia. Plastic waste is a top concern for 33% of global respondents, with 48% believing manufacturers should take the most responsibility to fix the problem.

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Winning Omnichannel

A new edition of our publication "Winning Omnichannel – Finding growth in reinvented retail" explores how retailers have been forced to reinvent their business model, how manufacturers have been adapting strategies to grow in more uncomfortable places and how the future will look.

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Brand Footprint 2019

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times. Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’.

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Winning food & drink occasions out-of-home

Our new publication delves into the out-of-home dynamics that show an increase in spend globally. It also showcases the increasing importance of food technology and how this is driving spend for home delivery and take-aways – capturing occasions from cooking at home.

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Latest News

  • China’s desire for FMCG imports continues to grow

    China’s desire for FMCG imports continues to grow

    Import fever is on the rise in a steady FMCG market, despite an overall GDP growth slow-down.

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  • Opening up Online - new UK paper out now

    Opening up Online - new UK paper out now

    Our new report uncovers the opportunities of online in FMCG.

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  • It’s all about natural beauty for the Spanish

    It’s all about natural beauty for the Spanish

    Face of the Nation explores the use of beauty products and personal care in Spain.

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  • Health and natural looks drive beauty sales in Asia

    Health and natural looks drive beauty sales in Asia

    Personalised and customised beauty ranges will be more important in 2020 in Asia.

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  • Domestic Appliance awards 2019: meet the winners

    Domestic Appliance awards 2019: meet the winners

    Based on direct consumer feedback, discover the winners of the 2019 Domestic Appliance Awards.

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  • Who is winning more Chinese consumers in 2019?

    Who is winning more Chinese consumers in 2019?

    22 FMCG brands reached over 100 million Chinese households in the 52 weeks ending October 4th 2019.

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In the Media

  • 09/12/2019 - Warc

    Chinese consumers keep spending on FMCG

    China’s GDP growth rate has fallen to 6.0%, its lowest level in 27 years, yet that has not deterred Chinese consumers from buying fast-moving consumer goods, least of all imports, which now represent 18% of China’s total FMCG consumption.

    This is according to Bain & Company, the international management consultancy, and consumer insights firm Kantar Worldpanel.

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  • 09/12/2019 - Reatail Gazette

    3/4 of Brits grocery shoppers switch, avoid or boycott brands based on environment policies

    New research has revealed that 77 per cent of UK grocery shoppers have in the past year considered or actively switched, avoided or boycotted buying certain products based on brands’ environmental policies.

    Kantar, the data and insights firm that conducted the research, said it questioned over 1200 UK consumers between the ages of 16 and 65-plus about their concern over a range of environmental issues.

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  • 28/11/2019 - Retail Times

    Kantar’s predictions for Black Friday: quarter of shoppers will spend more than £200 on deals

    Kantar is predicting that over 60% of people are expected to participate in Black Friday this year, an increase from 57% last year.

    The average Black Friday shopper is expected to spend over £60 in the sales this year, while a quarter of us say we will spend over £200, it adds.

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  • 25/11/2019 - The Telegraph

    Retailers face £2.6bn festive bill as cost of returns soars

    UK retailers are facing a £2.6bn festive returns hangover, as Black Friday and the winter sales span several weeks, putting more strain on struggling brands.
    Shops will rack up the costs based on the amount they have to spend on processing and refunding returns as well as from the losses accrued on stock they will be forced to sell at a discount in January.

    Read more
  • 22/11/2019 - European Supermarket Magazine

    E.Leclerc Outperforms Rest Of French Market In Latest Kantar Figures

    French retail market leader E.Leclerc posted a 70 basis point increase in the period from October 7 to November 3, according to the latest market share data from Kantar.
    The group now holds 21.1% of the market, with an increase of 350,000 customers in the P11 period.According to Kantar, Lidl also posted strong growth in the period, growing 60 basis points to put it on 6.2% market share.

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  • 17/11/2019 - The Sunday Times Online

    Christian Härtnagel — the man with an eye on every Lidl thing

    Lidl is celebrating its 25th year in Britain, 10 of which it has spent wreaking havoc on rivals. Since 2009, it and fellow discounter Aldi have more than trebled their combined market share to 13.9%, according to the consumer data firm Kantar Worldpanel. Härtnagel plans to keep his foot firmly on the accelerator, with a target of 1,000 shops by 2023 — up from 770 today.

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