Kantar Worldpanel - www.kantarworldpanel.com

Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Winning Omnichannel

Finding growth in reinvented retail: discover global FMCG and retail trends, and how brands can drive growth through different channels.

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by our consumer panels globally.

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Out-of-home, out of mind?

Our consumer panels reveal that out-of-home consumption makes up nearly half of global spend on snacking and non-alcoholic beverages. Download the report to find out more.

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Media Investment: Why you should judge in terms of shopper recruitment, too

Putting the shopper at the heart of your media analysis unlocks short and long-term growth. See how consumer panels work in practice and what it means for brands wanting to boost advertising’s impact on sales.

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Latest News

  • Snacking in Vietnam: an innovative game

    Snacking in Vietnam: an innovative game

    Food consumption habits and preferences in Vietnam have reflected extensive changes in Snacking.

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  • Consumer Insights Asia: a visual ride into FMCG growth

    Consumer Insights Asia: a visual ride into FMCG growth

    Asia Consumer Insights Q1 is now available, with FMCG trends in a variety of categories.

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  • The World Cup quarter finals uplift sales in UK

    The World Cup quarter finals uplift sales in UK

    The World Cup quarter finals this weekend could generate £860 million of grocery sales in UK.

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  • Facebook and TV boost the effectiveness of advertising

    Facebook and TV boost the effectiveness of advertising

    The synergic effect of Facebook and TV boosts the effectiveness of advertising campaigns by 10%.

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  • China's consumer goods market rebounds in 2017

    China's consumer goods market rebounds in 2017

    China's FMCG market rebounded in 2017, as consumers showed efforts to live healthier lives.

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  • Summer sun heats up the Irish grocery market

    Summer sun heats up the Irish grocery market

    Soaring temperatures have increased sales of summer grocery favourites in Ireland.

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In the Media

  • 16/07/2018 - Business World

    Online shopping seen to boost sales of fast-moving goods

    In a report entitled “Winning Omnichannel”, Kantar Worldpanel noted that in 2017 alone, the global FMCG market through e-commerce platforms grew by 1.9%.

    Consumers show that they want convenience and value for money when they shop.

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  • 06/07/2018 - The Guardian

    Tesco targets growing number of Britons who eat or live alone

    UK’s biggest grocery retailer expands its range of single-portion foods.

    Four in ten meals or snacks are consumed alone, according to the grocery industry analysts Kantar Worldpanel.

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  • 05/07/2018 - Financial Times

    Primark owner ABF hit by slide in sugar price

    Primark is the UK’s biggest retailer by volume and the third-largest by value after Marks and Spencer and Next.

    It has 5.8% share, according to Kantar Worldpanel, the research group.

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  • 04/07/2018 - The Independent

    Sainsbury's sales growth slows as retailer slashes prices to tempt shoppers from rivals

    Shares rise as results better than feared for supermarket chain.

    Kantar Worldpanel showed Sainsbury's lagging behind its Big Four rivals and missing out on a boost from the barbecue weather and football World Cup optimism.

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  • 29/06/2018 - The Guardian

    Pretty, peppery, perfect for summer: heatwave boosts UK radish sales

    According to Kantar Worldpanel, 900,000 more UK households have bought radishes in the past 12 weeks.

    “I don’t think we’ve ever sold so many. It could be the new avocado.”

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  • 26/06/2018 - The Telegraph

    Hot weather boosts supermarkets

    Britain’s grocers clocked up combined revenues of £27.1bn, according to Kantar Worldpanel.

    Fraser McKevitt said: “Consumers are also feeling some seasonal downsides.”

    Read more

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