Kantar Worldpanel - www.kantarworldpanel.com

E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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#MostChosenBrands

Download the Brand Footprint Report and discover which are this year the most chosen consumer brands throughout the world

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Worldpanel Plus

Introducing Worldpanel Plus, our new smartphone based panel that will be our biggest sample yet, in the UK.

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • Joining consumers in balancing their nutrition

    Joining consumers in balancing their nutrition

    14/12/2017
    Winning brands are helping consumers to balance their nutrition, regardless of regulation.

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  • Shoppers splash out as Christmas countdown begins

    12/12/2017
    Supermarket sales increased in value by 3.1% year on year, in the UK.

    Read more

  • Later iPhone X Release Hurts Apple Share

    Later iPhone X Release Hurts Apple Share

    05/12/2017
    Our latest smartphone OS data reveals that iOS share fell in key markets.

    Read more

  • Chinese brands winning the most consumers in 2017

    Chinese brands winning the most consumers in 2017

    30/11/2017
    Our latest data shows that 21 FMCG companies reached over 100 million urban Chinese households.

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  • E-commerce grocery market has grown 30%

    E-commerce grocery market has grown 30%

    21/11/2017
    Sales of groceries through e-commerce platforms grew by 30% in the 12 months to March 2017.

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  • Dunnes reclaims top spot in Irish grocery market

    Dunnes reclaims top spot in Irish grocery market

    20/11/2017
    Dunnes Stores has returned to the top spot for the first time in nine months,

    Read more

In the Media

  • 14/12/2017 - ECNS

    Chinese make-up holds new charm for beauty-minded


    China's domestic cosmetic brands are gaining traction from well-groomed Chinese ladies, a new report has showed, though they still have a long way to go before they can catch up with the international luxury brands.

    Read more
  • 13/12/2017 - The Times

    Shoppers splash out on premium booze in spirit of Christmas


    Figures show that alcohol sales jumped by nearly £172 million in the 12 weeks to December 3, compared with the same time last year, driven by demand for “more expensive festive tipples”.

    Read more
  • 13/12/2017 - China Daily

    Tencent planning push into retail sector


    Chinese tech giant Tencent Holdings Ltd plans to buy a 5 percent stake in hypermarket operator Yonghui Superstores Co Ltd, Yonghui said on Monday, as part of Tencent's move to push into offline retail.

    Read more
  • 06/12/2017 - Forbes

    Android Gains On Buffett's Apple, Research Firm Says


    Apple’s operating system for the iPhone, iOS, dropped 7.6% to 32.9% of the market in the three months ending in October from 40.6% in the same period the previous year. Meanwhile, the share of phones running on Android jumped 8.2% to 66.2% from 58%, Kantar Worldpanel ComTech said.

    Read more
  • 05/12/2017 - Business Insider UK

    Apple's US market share drops sharply, research firm says


    The market share for Apple iPhones, as measured by sales of its iOS mobile operating system, fell to 32.9% in the United States, from 40.6%, according to Kantar Worldpanel ComTech data.

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  • 03/12/2017 - China Daily

    Another brick in the wall for web retailers


    Chinese shoppers have array of outlets as brands cross over into cyberspace

    Shoppers have never had it so good as online companies search for offline opportunities and traditional stores look for a home in cyberspace.

    Read more

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