Kantar Worldpanel - www.kantarworldpanel.com

Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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How and when your products are consumed?

In our new publication "Eat, Drink & Be Healthy – How at-home consumption is changing" we see how healthy snacking is on the up, how menus are getting simpler or how consumers are more indulgent at night.

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Innovating for Growth

Innovation is a lever for brands to grow and our new publication analyses more than 1,800 new product launches to discover what successful product innovations have in common.

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by our consumer panels globally.

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Generating incremental growth through promotions

Promotions are a significant investment for brands and retailers. Globally 1 out of 5 dollars spent in FMCG are on promotion but, how much of this investment generates incremental volume growth? Are you making the most of your promotions?

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Latest News

  • Competition heats up for laptop & tablet manufacturers

    Competition heats up for laptop & tablet manufacturers

    21/03/2019
    Laptop service is available in the US, with the first UK dataset becoming available this spring.

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  • Kantar moves to single brand

    Kantar moves to single brand

    18/03/2019
    All Kantar's services and offerings will be delivered under the Kantar brand name.

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  • Rising prices drive grocery sales growth in Ireland

    Rising prices drive grocery sales growth in Ireland

    11/03/2019
    The latest Irish grocery market share release covering the 12 weeks to 24 February 2019.

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  • FMCG off to a good start in China

    FMCG off to a good start in China

    07/03/2019
    Consumer spending on FMCG in China made a good start with a value growth rate of 7.7%.

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  • UK: Grocery growth steady as Brexit deadline looms

    05/03/2019
    The latest UK Grocery Market Share covering the 12 weeks to 24 February 2019.

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  • Vietnam shows fastest growth since 2011

    Vietnam shows fastest growth since 2011

    04/03/2019
    A stronger year for modern trade with the evolution of both big & small, on and off retail formats.

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In the Media

  • 15/03/2019 - The Grocer

    Big four take control in bottled water as own label grabs share


    The UK’s leading supermarkets are soaring ahead of the discounters in bottled water sales this year, in a reversal of 2018’s fortunes.

    In a market currently worth a total of £558.4m in take-home sales, Asda was the standout performer with a 12.3% value increase to £75.9m, followed by Tesco’s uplift of 7.3% to £153m [Kantar Worldpanel 52 w/e 4 November 2018]. Sainsbury’s was up 6.9% in value, while Morrisons grew by 5.8%.

    Meanwhile, Aldi managed just a 4.7% value gain - markedly below the category average of 6.9% - and Lidl’s sales were down 0.1%.

    Kantar Worldpanel analyst Iona White said the top four grocers had “excelled in their performance in the latest year”, having lost out in 2017 to the discounters, which both achieved growth in excess of 20%.

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  • 15/03/2019 - The Telegraph

    Watercress growers plan trendy makeover as Millennials are snubbing it


    In 1920s Britain it was a popular fast food and often the only green veg available to help protect the nation from winter colds and flu.

    But watercress has fallen out of favour among young people and is seen as a dowdy alternative to its trendy rivals kale and spinach.

    Just five per cent of under 28s now buy watercress, compared to 41 per cent of 35 to 54 year olds, Kantar Worldpanel data shows.

    Growers, alarmed that teenagers and young professionals are snubbing their produce, have decided to fight back with an image makeover for the leafy green.

    A new Instagram campaign taglined #watercresschallenge is urging young people to "chop it, blitz it, toss it and wear it."

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  • 06/03/2019 - The Times

    Sainsbury’s sales are stuck in reverse


    A further fall in sales at J Sainsbury has thrown a still sharper focus on the supermarket’s planned £12 billion merger with Asda.

    Sales at Britain’s second biggest grocer slid by 1 per cent in the 12 weeks to February 24, with its market share falling by 0.5 percentage points to 15.7 per cent, according to the latest data from Kantar Worldpanel, the market researcher.

    The figure compares with sales increases of 10 per cent and 5.4 per cent, respectively, at Aldi and Lidl, the German-owned discounters, and marks an acceleration from the 0.3 per cent fall in sales that Sainsbury’s suffered in the 12 weeks to January 27.

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  • 05/03/2019 - Euro News

    Sainsbury's lags rivals again in latest supermarket data


    LONDON (Reuters) - Sainsbury's was the worst performer of Britain's big four supermarket groups in the latest 12-week period, continuing a long run of underperformance, industry data showed on Tuesday.

    Market researcher Kantar Worldpanel said sales at Sainsbury's - Britain's No. 2 grocer that is trying to buy No. 3 Asda - fell 1.0 percent in the 12 weeks to Feb. 24.

    That compares to gains of 1.3 percent, 1.0 percent and 0.8 percent at market leader Tesco, Asda and No. 4 Morrisons respectively.

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  • 05/03/2019 - The Guardian

    Booze cruise back in fashion as Britons stock up before Brexit


    The booze cruise is back in fashion as shoppers stock up on cheap wine from across the Channel before the Brexit deadline on 29 March.

    Sales at Majestic Wine’s Calais stores soared 49% last month and pre-orders are up 78% in March as shoppers take advantage of France’s low alcohol taxes while they can.

    Food cupboard essentials such as tinned foods, household goods such as toilet paper, medicines and toiletries are top of the list for those filling their cupboards according to a survey by retail analysis firm Kantar Worldpanel. But nearly 17% said they were considering stockpiling alcohol.

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  • 05/03/2019 - Sky News

    'One in 10' shoppers stockpiling food ahead of Brexit


    One in ten shoppers claim to be stockpiling food in case of disruption to supplies in the event of a no-deal Brexit, according to a respected grocery sector report.

    Kantar Worldpanel, which compiles market share and price data for the industry, said a further 26% of consumers who responded to its online survey were considering whether to hoard essential supplies ahead of the current 29 March deadline for the UK to leave the EU.

    The wider report pointed to sales growth at all the major chains, except Sainsbury's, during the 12 weeks to 24 February.

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