Kantar Worldpanel - www.kantarworldpanel.com

E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

Download the report


Download the Brand Footprint Report and discover which are this year the most chosen consumer brands throughout the world

Click here

Finding new shoppers in 2018

Can’t wait to know it all about how to drive brand growth next year? Take a look at the key trends for UK, Spain, France, Asia and Latin America.

Find out more

Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

Check out the dataviz

Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

Know more

Latest News

  • Supermarkets get into the Christmas spirit

    Supermarkets get into the Christmas spirit

    In Ireland, shoppers spent an extra €90m on groceries over the festive period.

    Read more

  • Asian brands continue to outperform their rivals

    Asian brands continue to outperform their rivals

    Asian brands continue to thrive within their borders, rising on top of most of the Asian markets.

    Read more

  • Stellar iPhone X performance in GB, China & Japan

    Stellar iPhone X performance in GB, China & Japan

    iOS performance in urban China continues to impress, gaining 4.6 percentage points.

    Read more

  • Bumper Christmas as shoppers spend £1 billion more

    Overall supermarket sales increased in value by 3.8%, in the UK.

    Read more

  • Finding new shoppers in 2018

    Finding new shoppers in 2018

    Can’t wait to know it all about how to drive brand growth next year?

    Read more

  • FMCG in China reported new record recovery

    FMCG in China reported new record recovery

    Consumer spending on FMCG in China grew by 5.5% compared to the same period last year.

    Read more

In the Media

  • 09/01/2018 - Bloomberg

    U.K. Scrimps at Department Stores to Fund Holiday Feasts

    Wm Morrison Supermarkets Plc enjoyed a bumper Christmas season as U.K. consumers squeezed by inflation cut back on department-store spending to dress their Christmas tables in style.

    Read more
  • 08/01/2018 - VietNamNet Bridge

    E-commerce takes off with e-logistics

    According to Kantar Worldpanel, the percentage of e-commerce shoppers grew from 5.4 per cent to 8.8 per cent of the four largest cities’ urban population, in the last year alone.

    Read more
  • 02/01/2018 - The Independent

    Co-op: How the retailer went from ‘brink of collapse’ to 100 new stores in 2018

    The Co-op has faced its fair share of headwinds, stemming from a whole range of sources. The most obvious is perhaps the changing face of the retail market, and the increasing dominance of disruptive discounters like Aldi and Lidl.

    Read more
  • 27/12/2017 - The Manila Times

    More Asians buying online for daily needs

    Asia posted the largest growth in e-commerce worldwide last year and the region’s appetite for fast-moving consumer goods (FMCG) shows no sign of diminishing.

    Read more
  • 24/12/2017 - Business Mirror

    Most Filipino consumers still rely on traditional channels to obtain fast-moving goods

    Based on the latest Smart Shopper research of Kantar Worldpanel, traditional trade accounted for 46 percent of the total FMCG sales in 2017, while hyper and supermarkets partook 30 percent.

    Read more
  • 19/12/2017 - The New York Times

    Apple Provides Hedge Against Tech Backlash

    Authorities worldwide are growing worried that Facebook, Google and Amazon are eroding privacy, using data to push rivals out of business and even affecting elections. This is one tech battle Apple can sit out.

    Read more

Our website uses cookies to improve the user experience.
By continuing to use this site you agree to our use of cookies. [Cookies]