Kantar Worldpanel
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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Winning Omnichannel

Finding growth in reinvented retail: discover global FMCG and retail trends, and how brands can drive growth through different channels.

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by our consumer panels globally.

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Out-of-home, out of mind?

Our consumer panels reveal that out-of-home consumption makes up nearly half of global spend on snacking and non-alcoholic beverages. Download the report to find out more.

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Generating incremental growth through promotions

Promotions are a significant investment for brands and retailers. Globally 1 out of 5 dollars spent in FMCG are on promotion but, how much of this investment generates incremental volume growth? Are you making the most of your promotions?

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Latest News

  • Who will be in control of your home this Christmas?

    Who will be in control of your home this Christmas?

    18/12/2018
    Around 20% of US households own a voice assistant device, with Amazon leading the market.

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  • Ireland: Dunnes leads the run up to Christmas

    Ireland: Dunnes leads the run up to Christmas

    17/12/2018
    The latest Irish grocery market share covering the 12 weeks to 2 December 2018.

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  • The new Latam shopper sets the pace of the FMCG market

    The new Latam shopper sets the pace of the FMCG market

    13/12/2018
    Market in Latam has contracted for the second consecutive quarter, with a volume decline of -1.6%.

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  • UK's Grocery market growth cools as Christmas nears

    10/12/2018
    The Grocery market share update covering the 12 weeks 2 December 2018.

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  • Benjamin Cawthray: “Benchmark within your category”

    05/12/2018
    Our Global Thought Leadership Director talks about brands and setting realistic penetration targets.

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  • Insurgent brands shake up China's FMCG market

    Insurgent brands shake up China's FMCG market

    29/11/2018
    China local insurgent brands have captured 6% market share but represent 20% of the category growth.

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Featured Content

In the Media

  • 13/12/2018 - The Yorkshire Post

    Grocery market is growing at slowest rate since March 2017, says Kantar Worldpanel


    THE UK’s grocery market is growing at its slowest rate since March 2017 as consumers feel the benefits of falling inflation, according to the latest data from Kantar Worldpanel.
    However, Kantar revealed that Christmas spending is still expected to break records, with overall sales in December anticipated to reach £10 billion.

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  • 11/12/2018 - Reuters

    Asda outshines suitor Sainsbury's in last 12 weeks - Kantar Worldpanel


    Asda’s sales rose 1.5 percent in the 12 weeks to Dec. 2 and it maintained its UK grocery market share at 15.0 percent, market researcher Kantar Worldpanel said.
    In contrast Sainsbury’s sales slipped 0.2 percent and its share dipped to 16.0 percent from 16.4 percent a year ago.

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  • 11/12/2018 - The New York Times

    Asda Outshines Suitor Sainsbury's in Last 12 Weeks-Kantar Worldpanel


    Asda, the British arm of Walmart that has agreed a takeover by rival Sainsbury's, was alone among the country's big four grocers in holding its market share in the latest 12-week period, industry data showed on Tuesday.
    Asda's sales rose 1.5 percent in the 12 weeks to Dec. 2 and it maintained its UK grocery market share at 15.0 percent, market researcher Kantar Worldpanel said

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  • 21/11/2018 - ESM

    E.Leclerc Maintains Lead Over Carrefour In French Market: Kantar Worldpanel


    E.Leclerc holds a 60-basis-point lead over rival Carrefour in Kantar Worldpanel's latest set of market share figures for France.
    According to the data for P11 (a four-week period in October/November), E-Leclerc sits on 20.6% share, with Carrefour on 20.0%

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  • 19/11/2018 - TheJournal.ie

    Cross-border shopping hits five-year high as ROI consumers spend €64.5m in North


    Shoppers from the Republic of Ireland have spent €64.5 million on groceries in Northern Ireland over the past 12 months, the highest level in five years.
    The latest Kantar Worldpanel supermarket shares show that over the 12 months to 4 November 2018, just over one in eight households from the Republic of Ireland made at least one trip across the border to do a grocery shop.

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  • 13/11/2018 - CNBC

    UK discounters enter Christmas period with sales momentum - Kantar Worldpanel


    Market researcher Kantar Worldpanel said Aldi's UK grocery market share rose to 7.6 percent in the 12 weeks to Nov. 4, while Lidl's increased to 5.5 percent.
    Of Britain's big four grocers market leader Tesco, Sainsbury's and Morrisons lost share, while Asda's share was flat. (Reporting by James Davey; editing by Kate Holton)

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