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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Brand Footprint 2019

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times. Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’.

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How and when your products are consumed?

In our new publication "Eat, Drink & Be Healthy – How at-home consumption is changing" we see how healthy snacking is on the up, how menus are getting simpler or how consumers are more indulgent at night.

Download the report and watch the webinar

Winning Omnichannel

A new edition of our publication "Winning Omnichannel – Finding growth in reinvented retail" explores how retailers have been forced to reinvent their business model, how manufacturers have been adapting strategies to grow in more uncomfortable places and how the future will look.

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Asia Brand Footprint

This first edition of the ranking reveals the brands being chosen the most by consumers in China Mainland, Indonesia, South Korea, Malaysia, Philippines, Taiwan and Vietnam. Discover which are the top brands in the Asian market.

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Latest News

  • Huawei takes hit in second quarter 2019

    Huawei takes hit in second quarter 2019

    17/07/2019
    Android account 80.1% of smartphone sales across EU5 while iOS saw its share fall slightly by 0.8%

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  • The changing FMCG market in China

    The changing FMCG market in China

    08/07/2019
    Can big brands get bigger and continue to be successful? Find out in our China Shopper report.

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  • New report – Winning Omnichannel to grow in retail

    New report – Winning Omnichannel to grow in retail

    03/07/2019
    What will influence the global FMCG picture as we enter a new decade? Find out in our new report.

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  • Disrupting the future in France

    Disrupting the future in France

    02/07/2019
    The trend of consuming less to consume better is borne out with a volume decrease in France's market

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  • Late summer fails to dampen growth for Irish groceries

    Late summer fails to dampen growth for Irish groceries

    01/07/2019
    The latest Irish grocery market share release covering the 12 weeks to 16 June 2019.

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  • Chinese e-commerce giants geared up for 618 festivals

    Chinese e-commerce giants geared up for 618 festivals

    28/06/2019
    E-commerce remained to be the key driver with high growth of 44% in China.

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In the Media

  • 25/06/2019 - Retail Gazette

    UK cold weather costs grocers £120m in missed sales


    Kantar Worldpanel reports that the “British summer is yet to sizzle” as grocery sales grew 1.4 per cent year on year during the 12 weeks to June 16.

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  • 25/06/2019 - The Grocer

    Wet weather washes out grocery sales growth


    The wet start to the summer compared with last year’s heatwave and the run up to the men’s FIFA World Cup limited grocery market growth, according to the latest grocery market share data.

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  • 23/06/2019 - China.org

    China's FMCG market stays robust amid evolving retail landscape


    China's FMCG consumption remains robust against downward economic pressure, while transformation in retail models is picking up pace, according to the latest China Shopper Report from global management consulting firm Bain & Company and shopper behavior observer Kantar Worldpanel.

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  • 21/06/2019 - China Daily

    Premiumization helps retail sector pick up its pace


    Consumption of fast-moving consumer goods in China remained robust last year, growing at a rate of 5.2 percent because of strong demand for high-end products, smaller brands and a new retail format, an industry report said.

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  • 20/06/2019 - Retail Times

    Pladis UK&I launches McVitie’s Granola Oat Bakes


    McVitie’s was recently revealed as one of the top three most chosen brands in the UK in Kantar Worldpanel’s latest Brand Footprint report. The latest NPD launch will target a clear consumer demand, providing retailers with an opportunity to tap into the £330m sales opportunity for biscuits identified in pladis’ 2018 Annual Biscuit Review.

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  • 12/06/2019 - Express

    Lidl opening 40 brand new stores – will one be opening where YOU live?


    The discount supermarket chain is expanding its UK portfolio of 760 shops over the next five years, with plans to open its most central London store to date. Located on Tottenham Court Road, the first store to be built in Zone One will stock a full range of Lidl products. Lidl will open 39 more stores in locations around Greater London, which will include Alperton, East Acton, Hackbridge and Watford. A new UK head office in south-west London will also be opened as part of the expansion.

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