Kantar Worldpanel
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Winning Omnichannel

Finding growth in reinvented retail: discover global FMCG and retail trends, and how brands can drive growth through different channels.

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by consumers globally.

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Out-of-home, out of mind?

Download our latest out-of-home report and discover food and drink habits to make your brand grow

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Media Investment: Why you should judge in terms of shopper recruitment, too

Putting the shopper at the heart of your media analysis unlocks short and long-term growth. See how this works in practice and what it means for brands wanting to boost advertising’s impact on sales.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Latest News

  • Omnichannel report: Finding growth in reinvented retail

    Omnichannel report: Finding growth in reinvented retail

    20/06/2018
    Discover global FMCG and retail trends, and how brands can drive growth through different channels.

    Read more

  • E-commerce clinches 5.4% of fashion spending in Spain

    E-commerce clinches 5.4% of fashion spending in Spain

    19/06/2018
    Internet gains ground in the Spanish fashion business.

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  • The textile market seeks new momentum in France

    The textile market seeks new momentum in France

    18/06/2018
    Référenseigne Scoop FASHION 2018 is out, an overview of the textile market at the beginning of 2018.

    Read more

  • Vietnam FMCG monitor: innovation for growth

    Vietnam FMCG monitor: innovation for growth

    14/06/2018
    Vietnam's FMCG market is expected to grow at +5% in 2018.

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  • China’s beauty market is seeing rapid growth

    China’s beauty market is seeing rapid growth

    11/06/2018
    China’s beauty market is seeing rapid growth, with skin care and makeup increasing the most.

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  • Premiumisation: The answer to declining consumer spend?

    Premiumisation: The answer to declining consumer spend?

    06/06/2018
    Victoria Aspinall, Client Consultant, Expert Solutions, explores the topic of premiumisation.

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Featured Content

In the Media

  • 15/06/2018 - Bloomberg

    Britain’s Robot Grocer Is Coming to the U.S.


    Ocado is starting to thrive by selling its online shopping technology overseas to companies like Kroger.

    In Britain, more than 7% of grocery sales are online, about four times the share in the U.S., researcher Kantar Worldpanel estimates.

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  • 12/06/2018 - The Times

    What’s in that sun cream: the science explained


    Sun cream sales rose sharply, and were up by 64 per cent on this time last year, according to the market research group Kantar Worldpanel.

    Yet skin cancer rates are still rising and, according to Cancer Research UK, there are about 15,400 new cases of melanoma skin cancer every year.

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  • 08/06/2018 - The Grocer

    Taking the battle to brands: the new trends in own label


    In a Kantar Worldpanel survey of over 8,000 consumers, 57% agreed or strongly agreed with the statement ‘I feel good when I buy an environmentally friendly product.’

    “There’s an inherent consumer desire for products that are good for the environment,” says Kantar head of retail and consumer insight Fraser McKevitt.

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  • 08/06/2018 - Belfast Telegraph

    Independent grocers still a popular choice for Northern Ireland shoppers


    The latest data from Kantar suggested that supermarket multiples accounted for a hefty 83.9% of the market here.

    According to Kantar Worldpanel, symbol operators claimed 8.1% of sector spending over the last year. Other outlets, including pharmacy chain Boots and other independents, claimed 8%.

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  • 07/06/2018 - BBC

    Make-up: Have YouTube stars boosted beauty sales?


    From expensive brushes to fingertips, luxury mascara to budget-friendly concealers - make-up lovers all have their own tips and tricks.

    Most spending on beauty in the past year went on foundation, concealers and powders, according to market researcher Kantar Worldpanel.

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  • 04/06/2018 - The Guardian

    Aunt Bessie’s to be sold to Birds Eye owner in £210m deal


    Yorkshire-based firm sells brand to investment group that also bought Goodfella’s pizza.

    According to Kantar Worldpanel, frozen food sales rose 6.1% last year, with savoury food up 8.8%.

    Read more

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