Consumer panels
Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.
Click hereLatest News
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Adapting to the changing face of America
14/08/2018
How can beauty brands adapt to the changing needs and behaviours of American shoppers? -
Spotlight Indonesia: route to win in disruptive times
13/08/2018
¿How can brands in Indonesia gain new category buyers? "Spotlight of Indonesia" offers some ideas. -
New game release a godsend for high street retailers
06/08/2018
The UK's entertainment barometer for Q2 2018.
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Big retail formats in Vietnam: a growth opportunity?
03/08/2018
Vietnam FMCG monitor gives some clues about where to find growth opportunities in retail. -
Cecilia Alva: Seniors choose premium and spend more
01/08/2018
Seniors are key for the FMCG industry in Latin America. We talk about that with Cecilia Alva. -
New report - Latin cooking: from love to hate
31/07/2018
Only if you understand how your product is used, you will understand how to market to consumers.
Featured Content
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Most Chosen Brands - Brand Footprint's Interactive data
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Grocery Market Share - Online dataviz
Compare the evolution of the market share for the main retailers in five countries
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iOS vs. Android - Interactive online dataviz
Check out historic data in the ComTech OS market share interactive dataviz
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Winning Omnichannel
Discover global FMCG and retail trends, and how brands can drive growth through different channels.
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Brand Footprint 2018
Coca-Cola is the world’s most chosen consumer brand for the sixth year running.
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All our publications...
Access dozens of reports with insights about what shoppers really do across the world.
In the Media
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13/08/2018 - The Times
Retailers count their blessings as the sun makes up for storms
The heatwave helped Irish retailers to sales growth of 3.4 per cent in the second quarter of the year.
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Previous research published by Kantar Worldpanel, the consumer insights company, showed that in July Irish shoppers drank seven million more pints -
07/08/2018 - M Magazine
Amazon Prime beats Apple Music in UK streamers
Kantar Worldpanel has revealed that Amazon Prime Music is the second most popular streaming service in the UK, surpassing Apple Music for the first time.
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The report measured active users of each streaming service to find which company, overall, was the most popular with UK music fans. -
30/07/2018 - Irish Times
Beer me: Seven million more pints sold in Ireland this summer
The latest grocery market figures from Kantar Worldpanel show sales across the board climbing by 3.1 per cent.
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“The recent weather, speculation and this month’s hosepipe ban may have influenced the surge of bottled water sales”.
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25/07/2018 - The Independent
Will the heatwave help or hurt the UK economy?
Kantar Worldpanel showed supermarket sales spiking over the 12 weeks to the 15 July, with credit given to “the prolonged hot weather”.
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Kantar says that Britons stocked up on items such as barbecue firelighters, alcohol and sun cream. -
18/07/2018 - City A.M.
Brits spent £135m on craft beer in the last 12 months
A record £135m was spent in the category in the year to June, up 47 per cent from last year's total of £92m, according to Kantar Worldpanel.
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This was on par with the 47 per cent increase in consumption recorded last year. -
16/07/2018 - Business World
Online shopping seen to boost sales of fast-moving goods
In a report entitled “Winning Omnichannel”, Kantar Worldpanel noted that in 2017 alone, the global FMCG market through e-commerce platforms grew by 1.9%.
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Consumers show that they want convenience and value for money when they shop.