Kantar Worldpanel - www.kantarworldpanel.com

Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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#MostChosenBrands

Download the Brand Footprint 2016 report and discover which are the most chosen consumer brands throughout the world

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The Future of E-commerce in FMCG - 2016 Edition

Our third annual report shows that while the industry as a whole is relatively flat – growing just 1.6% in June 2016 – grocery e-commerce has a value growth of 15 % on the previous year.

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Android vs. iOS

Check out historic data in the new ComTech OS market share interactive dataviz

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Latest News

  • Spain: Mercadona leads once again in 2016

    Spain: Mercadona leads once again in 2016

    23/02/2017
    Mercadona, Grupo DIA and Carrefour are at the forefront of Spanish FMCG retail for another year

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  • The Spanish FMCG sector retracted by 1.2% in value

    The Spanish FMCG sector retracted by 1.2% in value

    21/02/2017
    An increase in out of home dining led to 5.7 million fewer meals being consumed within the home.

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  • FMCG market growth hit a new low of 2.9% in China

    FMCG market growth hit a new low of 2.9% in China

    20/02/2017
    China FMCG market in 2016 is marking its slowest growth in the last decade

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  • Grocery growth dips following bumper Christmas

    Grocery growth dips following bumper Christmas

    13/02/2017
    Retailers in Ireland have not sustained the same level of strong growth achieved over Christmas

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  • Men using less deodorant and shampoo

    10/02/2017
    Kantar Worldpanel explores how the modern man has changed

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  • More complex beauty regime among Vietnamese women

    More complex beauty regime among Vietnamese women

    09/02/2017
    What can help current manufacturers be more competitive?

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In the Media

  • 23/02/2017 - The Telegraph

    Marmalade is the preserve of the elderly, data shows


    It has been king of the British breakfast table for two centuries but now marmalade has become just a preserve of the elderly.

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  • 22/02/2017 - Daily Mail

    March of the 'flexitarians': Half of us go vegetarian part-time by ditching meat for two days a week


    Britain is becoming a nation of ‘flexitarians’ who are cutting back on meat to be more healthy.

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  • 20/02/2017 - Marketing Week

    Can loyalty exist in the grocery sector?


    Despite loyalty schemes and incentives encouraging consumers to return, most shoppers do not have allegiance to just one supermarket, with low prices and better value tempting consumers to shop elsewhere.

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  • 18/02/2017 - The Guardian

    How did Iceland become the top online supermarket?


    Store enjoys a surprise revival after taking Aldi and Lidl’s lead in offering cut-price luxury to lure in the middle classes

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  • 16/02/2017 - Business Insider Australia

    A German grocery chain with the power to cripple Aldi, Whole Foods, and Trader Joe's is about to invade America


    A highly competitive European grocery chain is about to descend on the US.

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  • 14/02/2017 - International Business Times

    Apple Inc. market value beats Google's Alphabet


    Apple Inc.'s current market value costs US$699 billion (AU$909 billion) placing the company on top with a closing stock at US$133.29 (AU$173.46) per share.

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