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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Have a happy and successful 2019!

Watch our experts’ commentary and use our insights for a happier and more successful 2019 in the UK & Ireland, France, Spain, Latam and Asia.

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Innovating for Growth

Innovation is a lever for brands to grow and our coming publication analises more than 1,800 new product launches to discover what successful product innovations have in common.

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by our consumer panels globally.

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Generating incremental growth through promotions

Promotions are a significant investment for brands and retailers. Globally 1 out of 5 dollars spent in FMCG are on promotion but, how much of this investment generates incremental volume growth? Are you making the most of your promotions?

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Latest News

  • Delivery and takeaway now reach 2 out of 3 Spaniards

    Delivery and takeaway now reach 2 out of 3 Spaniards

    17/01/2019
    New emerging ways of consumption have already been used in Spain by 22 million people.

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  • Adapting to the changing Saudi shopper

    Adapting to the changing Saudi shopper

    16/01/2019
    The economic slowdown and tax increases in Saudi are causing a change in shopper behaviour.

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  • Irish grocery market hits record as retailers cash in

    Irish grocery market hits record as retailers cash in

    14/01/2019
    The latest Irealnd's grocery market share covering the 12 weeks to 30 December 2018.

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  • Finding growth in the Brazilian beverages market

    Finding growth in the Brazilian beverages market

    11/01/2019
    Finding growth in the Brazilian beverages market covers the market dynamic in In & OOH performance.

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  • Kantar Worldpanel enhances consumer panel in Sri Lanka

    Kantar Worldpanel enhances consumer panel in Sri Lanka

    09/01/2019
    We have enhanced our FMCG consumer panel in Sri Lanka in a joint initiative with Kantar LMRB.

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  • UK grocers buck high street with record Christmas spend

    08/01/2019
    The latest UK's grocery market share covering the 12 weeks to 30 December 2018.

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In the Media

  • 14/01/2019 - thejournal.ie

    Irish shoppers spent record €995 million on groceries in December


    IRISH SHOPPERS SPENT a record €995 million in December as customers splashed out over the festive period, new figures show.

    The latest Kantar Worldpanel data shows value sales reached €995 million in the month of December, the highest monthly total ever recorded in the Irish grocery market.

    This was driven by Irish shoppers spending an average of €694 on groceries in December – €151 more than a typical month.

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  • 14/01/2019 - European SuperMarket Magazine

    Aldi Outperforms Irish Competitors Over Christmas Period: Kantar Worldpanel


    Discounter Aldi outperformed its rivals in the Irish grocery sector over the key Christmas period, seeing its value sales rise by 8.6% in the 12 weeks to 30 December, according to Kantar Worldpanel.

    The discounter stands on 10.8% market share, the data found, with rival Lidl seeing sales up by 4.6% to sit on 10.5% market share. More than 70% of Irish households visited either discounter over the 12-week period, the study found.

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  • 14/01/2019 - The Irish Times

    Bumper Christmas for grocers as shoppers splurge almost €1bn


    Irish shoppers spent just under €1 billion on groceries in the run up to Christmas, with Dunnes Stores once more finishing on top in the endless store wars.

    The popularity of classic Christmas staples soared, with mince pie sales rising by more than 10 per cent and seasonal biscuit ranges growing by 11 per cent. Shoppers spent almost €2 million on Christmas puddings alone.

    The latest grocery-market share figures from Kantar Worldpanel for the 12 weeks to December 30th show that shoppers spent a record €995 million in December.

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  • 09/01/2019 - Retail Gazette

    Grocers rake in record £29.3bn Christmas sales


    Grocers around the UK have posted record sales of £29.3 billion over the crucial Christmas trading period, bucking the challenging conditions that plague other retailers.

    According to insights firm Kantar Worldpanel, for the 12 weeks ending December 31, a lower inflation rate of 1.3 per cent affected overall grocery sales.

    However, consumers still spent £450 million on groceries compared to the previous year in the same period.

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  • 09/01/2019 - New York Times

    Asda the Best Christmas Performer of UK's Big Four Grocers-Kantar Worldpanel


    Asda was the best performer of Britain's big four supermarket groups in the key Christmas quarter, though all lost market share to discounters Aldi [ALDIEI.UL] and Lidl, industry data showed on Tuesday.

    Market researcher Kantar Worldpanel said sales at Walmart's Asda, which has agreed to be taken over by Sainsbury's, rose 0.7 percent in the 12 weeks to Dec. 30. Market leader Tesco's sales rose 0.6 percent, whiles sales at No. 4 Morrisons edged up 0.1 percent. Sales at Sainsbury's fell 0.4 percent.

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  • 08/01/2019 - Reuters

    Asda the best Christmas performer of UK's big four grocers - Kantar Worldpanel


    Asda was the best performer of Britain’s big four supermarket groups in the key Christmas quarter, though all lost market share to discounters Aldi [ALDIEI.UL] and Lidl, industry data showed on Tuesday.

    Market researcher Kantar Worldpanel said sales at Walmart’s Asda, which has agreed to be taken over by Sainsbury’s, rose 0.7 percent in the 12 weeks to Dec. 30. Market leader Tesco’s sales rose 0.6 percent, whiles sales at No. 4 Morrisons edged up 0.1 percent. Sales at Sainsbury’s fell 0.4 percent.

    Read more

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