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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Who Cares, Who Does? Consumer response to plastic waste

This publication is based on the results of our global survey covering 24 countries across Europe, Latam and Asia. Plastic waste is a top concern for 33% of global respondents, with 48% believing manufacturers should take the most responsibility to fix the problem.

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Winning Omnichannel

A new edition of our publication "Winning Omnichannel – Finding growth in reinvented retail" explores how retailers have been forced to reinvent their business model, how manufacturers have been adapting strategies to grow in more uncomfortable places and how the future will look.

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Brand Footprint 2019

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times. Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’.

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Winning food & drink occasions out-of-home

Our new publication delves into the out-of-home dynamics that show an increase in spend globally. It also showcases the increasing importance of food technology and how this is driving spend for home delivery and take-aways – capturing occasions from cooking at home.

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Latest News

  • Domestic Appliance awards 2019: meet the winners

    Domestic Appliance awards 2019: meet the winners

    20/11/2019
    Based on direct consumer feedback, discover the winners of the 2019 Domestic Appliance Awards.

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  • Who is winning more Chinese consumers in 2019?

    Who is winning more Chinese consumers in 2019?

    19/11/2019
    22 FMCG brands reached over 100 million Chinese households in the 52 weeks ending October 4th 2019.

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  • Irish FMCG market on strong footing ahead of Christmas

    Irish FMCG market on strong footing ahead of Christmas

    18/11/2019
    The Irish grocery market share update covering the 12 weeks to 3 November 2019.

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  • New report out: Winning food & drink occasions OOH

    New report out: Winning food & drink occasions OOH

    14/11/2019
    Winning food & drink occasions delves into the OOH dynamics that show an increase in spend globally.

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  • Christmas can’t come too early for British supermarkets

    12/11/2019
    The grocery market share data covering the 12 weeks to 3 November 2019.

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  • E-commerce heads the digital revolution in France

    E-commerce heads the digital revolution in France

    08/11/2019
    The internet has become an increasingly established part of French shopping habits.

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In the Media

  • 24/10/2019 - WARC

    FMCG brands in the Philippines need constant outreach to win over consumers


    In the Philippines, only 13% of brands tracked by Kantar managed to grow their penetration by more than one percentage point penetration between 2017 and 2018.
    “It is essential for brands to realize that shoppers should not be taken for granted. There is a need to win over shoppers again and again,” said Marie-Anne Lezoraine, Kantar, Worldpanel Division Philippines general manager. She adds that demand for FMCG products may differ across the country. Brands that enjoy a higher market share in Metro Manila may not necessarily be popular in Visayas or Mindanao.

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  • 19/10/2019 - The Daily Telegraph

    Taming the nameless terrors of aisle five


    If you're opening a bag of crisps with your prosecco later today, chances are that the crisps ill be a well-known brand, but the bottle own-label. Along with ice cream and soft drinks, savoury snacks are among the products that shoppers are most resistant to buying under a supermarket's own brand, according to analysis by research firm Kantar.

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  • 17/10/2019 - The Standard

    Lidl pledges to spend £15bn on British produce in next five years


    The German-owned retailer also promised to increase sales of British-sourced fresh meat, poultry and fresh produce at least 10 per cent over the next 12 months, agree longer-term contracts with suppliers and launch a young farmers programme designed to promote new talent in the industry.
    Industry data from Kantar yesterday showed Lidl was the fastest growing UK grocer in the last quarter, with sales up 8.2%.

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  • 16/10/2019 - The Grocer

    Tesco must keep evolving for its brand journey to continue


    Indeed, Kantar’s BrandZ research shows that Tesco – now seen by shoppers as a trusted friend – has rebuilt trust with customers after the various scandals that pushed consumer confidence to an all-time low. It has knitted itself into the fabric of consumers’ lives and is both more meaningful and talked about than any other supermarket brand.

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  • 14/10/2019 - The Times

    One in three wine drinkers can’t stomach paying over £5


    According to Kantar, the consumer research group, the proportion of households that buy wine has fallen from 71 per cent to 68 per cent since the start of 2017. Andy Crossan, consumer insight director at Kantar, said: "While the value of the market is going up, fewer people are buying traditional red, white and rosé which could lead to a long-term effect on the industry. The fall is largely down to the 18-35s, who are increasingly turning to other, trendier drinks."

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  • 14/10/2019 - The Guardian

    Forget about a fiver – a good bottle of wine starts at £6


    And things appear to be getting worse: according to the consumer research group Kantar, the proportion of UK households buying wine has dropped from 71% to 68% since the beginning of 2017, while one in three people balk at paying more than £5 for a bottle of wine.

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