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Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Who Cares, Who Does? Consumer response to plastic waste

Our latest publication is based on the results of our global survey covering 24 countries across Europe, Latam and Asia. Plastic waste is a top concern for 33% of global respondents, with 48% believing manufacturers should take the most responsibility to fix the problem.

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Winning Omnichannel

A new edition of our publication "Winning Omnichannel – Finding growth in reinvented retail" explores how retailers have been forced to reinvent their business model, how manufacturers have been adapting strategies to grow in more uncomfortable places and how the future will look.

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Brand Footprint 2019

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times. Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’.

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Latest News

  • Keeping up appearances? British men bottom of the pile

    Keeping up appearances? British men bottom of the pile

    British men are actually becoming less involved in their personal care routines.

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  • Consumer confidence helps Irish retailers cash in

    Consumer confidence helps Irish retailers cash in

    The grocery market remains buoyant, with growth of 3.3% in the 12 weeks to 6 October 2019.

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  • Supermarket sales growth accelerates in the UK

    The grocery market share update covering the 12 weeks to 6 October 2019.

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  • Spain’s spend on FMCG grew by 1% while volume decreased

    Spain’s spend on FMCG grew by 1% while volume decreased

    The FMCG sector in Spain has grown 1% in the first three quarters of 2019.

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  • Latin Americans seek value as boundaries are redefined

    Latin Americans seek value as boundaries are redefined

    In most Latin American countries FMCG consumption has dropped in the last 12 months.

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  • Why are global tech brands building ecosystems?

    Why are global tech brands building ecosystems?

    The recent Apple launch illustrates how global tech businesses are trying to retain consumers.

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In the Media

  • 17/10/2019 - The Standard

    Lidl pledges to spend £15bn on British produce in next five years

    The German-owned retailer also promised to increase sales of British-sourced fresh meat, poultry and fresh produce at least 10 per cent over the next 12 months, agree longer-term contracts with suppliers and launch a young farmers programme designed to promote new talent in the industry.
    Industry data from Kantar yesterday showed Lidl was the fastest growing UK grocer in the last quarter, with sales up 8.2%.

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  • 14/10/2019 - The Times

    One in three wine drinkers can’t stomach paying over £5

    According to Kantar, the consumer research group, the proportion of households that buy wine has fallen from 71 per cent to 68 per cent since the start of 2017. Andy Crossan, consumer insight director at Kantar, said: "While the value of the market is going up, fewer people are buying traditional red, white and rosé which could lead to a long-term effect on the industry. The fall is largely down to the 18-35s, who are increasingly turning to other, trendier drinks."

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  • 14/10/2019 - The Guardian

    Forget about a fiver – a good bottle of wine starts at £6

    And things appear to be getting worse: according to the consumer research group Kantar, the proportion of UK households buying wine has dropped from 71% to 68% since the beginning of 2017, while one in three people balk at paying more than £5 for a bottle of wine.

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  • 12/10/2019 - The Grocer

    Snack attack

    Ash O'Mahony says, "Britain's tooth is getting sweeter. "We have seen consumers increasingly looking to treat themselves as snacking has returned to growth a er long-term decline," says Kantar analyst Ben Dixon. And when consumers do indulge in a snack, they're turning to a cake or a sweet biccie."

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  • 08/10/2019 - Warc

    Unilever to slash plastic use

    The Unilever announcement follows research from Kantar, published last month, that showed consumers overwhelmingly look to big business to take the lead in tackling the problem of plastic waste.
    Of the 65,000 people surveyed across 24 countries, only 19% felt individuals should take personal responsibility, but 48% said FMCG brands needed to take action.

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  • 05/10/2019 - The Guardian

    Has the suit and tie had its day? Maybe, says M&S

    In a presentation to City analysts earlier this week, Marks & Spencer, the UK’s biggest menswear retailer, said it was cutting back its formalwear ranges and the space devoted to selling suits, pointing to a market-wide 7% fall in suit sales.
    Sales of ties are down by nearly 6% while blazers and formal jackets fell by 10% year on year, according to market analysts Kantar.

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