Kantar Worldpanel - www.kantarworldpanel.com

Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Winning Omnichannel

Finding growth in reinvented retail: discover global FMCG and retail trends, and how brands can drive growth through different channels.

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by our consumer panels globally.

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Out-of-home, out of mind?

Our consumer panels reveal that out-of-home consumption makes up nearly half of global spend on snacking and non-alcoholic beverages. Download the report to find out more.

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Media Investment: Why you should judge in terms of shopper recruitment, too

Putting the shopper at the heart of your media analysis unlocks short and long-term growth. See how consumer panels work in practice and what it means for brands wanting to boost advertising’s impact on sales.

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Latest News

  • Adapting to the changing face of America

    Adapting to the changing face of America

    14/08/2018
    How can beauty brands adapt to the changing needs and behaviours of American shoppers?

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  • Spotlight Indonesia: route to win in disruptive times

    Spotlight Indonesia: route to win in disruptive times

    13/08/2018
    ¿How can brands in Indonesia gain new category buyers? "Spotlight of Indonesia" offers some ideas.

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  • New game release a godsend for high street retailers

    New game release a godsend for high street retailers

    06/08/2018
    The UK's entertainment barometer for Q2 2018.

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  • Big retail formats in Vietnam: a growth opportunity?

    Big retail formats in Vietnam: a growth opportunity?

    03/08/2018
    Vietnam FMCG monitor gives some clues about where to find growth opportunities in retail.

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  • Cecilia Alva: Seniors choose premium and spend more

    01/08/2018
    Seniors are key for the FMCG industry in Latin America. We talk about that with Cecilia Alva.

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  • New report - Latin cooking: from love to hate

    New report - Latin cooking: from love to hate

    31/07/2018
    Only if you understand how your product is used, you will understand how to market to consumers.

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In the Media

  • 13/08/2018 - The Times

    Retailers count their blessings as the sun makes up for storms


    The heatwave helped Irish retailers to sales growth of 3.4 per cent in the second quarter of the year.

    Previous research published by Kantar Worldpanel, the consumer insights company, showed that in July Irish shoppers drank seven million more pints

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  • 07/08/2018 - M Magazine

    Amazon Prime beats Apple Music in UK streamers


    Kantar Worldpanel has revealed that Amazon Prime Music is the second most popular streaming service in the UK, surpassing Apple Music for the first time.

    The report measured active users of each streaming service to find which company, overall, was the most popular with UK music fans.

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  • 30/07/2018 - Irish Times

    Beer me: Seven million more pints sold in Ireland this summer


    The latest grocery market figures from Kantar Worldpanel show sales across the board climbing by 3.1 per cent.

    “The recent weather, speculation and this month’s hosepipe ban may have influenced the surge of bottled water sales”.

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  • 25/07/2018 - The Independent

    Will the heatwave help or hurt the UK economy?


    Kantar Worldpanel showed supermarket sales spiking over the 12 weeks to the 15 July, with credit given to “the prolonged hot weather”.

    Kantar says that Britons stocked up on items such as barbecue firelighters, alcohol and sun cream.

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  • 18/07/2018 - City A.M.

    Brits spent £135m on craft beer in the last 12 months


    A record £135m was spent in the category in the year to June, up 47 per cent from last year's total of £92m, according to Kantar Worldpanel.

    This was on par with the 47 per cent increase in consumption recorded last year.

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  • 16/07/2018 - Business World

    Online shopping seen to boost sales of fast-moving goods


    In a report entitled “Winning Omnichannel”, Kantar Worldpanel noted that in 2017 alone, the global FMCG market through e-commerce platforms grew by 1.9%.

    Consumers show that they want convenience and value for money when they shop.

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