Kantar Worldpanel - www.kantarworldpanel.com

Winning Omnichannel

Finding growth in reinvented retail: discover global FMCG and retail trends, and how brands can drive growth through different channels.

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by consumers globally.

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Out-of-home, out of mind?

Download our latest out-of-home report and discover food and drink habits to make your brand grow

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Media Investment: Why you should judge in terms of shopper recruitment, too

Putting the shopper at the heart of your media analysis unlocks short and long-term growth. See how this works in practice and what it means for brands wanting to boost advertising’s impact on sales.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Latest News

  • Omnichannel report: Finding growth in reinvented retail

    Omnichannel report: Finding growth in reinvented retail

    20/06/2018
    Discover global FMCG and retail trends, and how brands can drive growth through different channels.

    Read more

  • E-commerce clinches 5.4% of fashion spending in Spain

    E-commerce clinches 5.4% of fashion spending in Spain

    19/06/2018
    Internet gains ground in the Spanish fashion business.

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  • The textile market seeks new momentum in France

    The textile market seeks new momentum in France

    18/06/2018
    Référenseigne Scoop FASHION 2018 is out, an overview of the textile market at the beginning of 2018.

    Read more

  • Vietnam FMCG monitor: innovation for growth

    Vietnam FMCG monitor: innovation for growth

    14/06/2018
    Vietnam's FMCG market is expected to grow at +5% in 2018.

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  • China’s beauty market is seeing rapid growth

    China’s beauty market is seeing rapid growth

    11/06/2018
    China’s beauty market is seeing rapid growth, with skin care and makeup increasing the most.

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  • Premiumisation: The answer to declining consumer spend?

    Premiumisation: The answer to declining consumer spend?

    06/06/2018
    Victoria Aspinall, Client Consultant, Expert Solutions, explores the topic of premiumisation.

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In the Media

  • 22/06/2018 - The Times

    Martin Kelleher, the accountant who found a way to be fruitful


    Although SuperValue topped the pile in the most recent study by the consumer analysis firm Kantar Worldpanel, SuperValu regularly swaps places with Dunnes Stores.

    Tesco is beginning to reassert itself and the German discount chains have a significant, stable market share.

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  • 21/06/2018 - The Telegraph

    Fusion tea wins over young people


    China’s time-honoured tea culture is enjoying a resurrection thanks to a whole new generation of enthusiasts.

    According to Kantar Worldpanel, city residents in China aged 15 to 45 buy 14.3 cups of freshly brewed tea drinks a year with an average price of 15.2 yuan (£1.77).

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  • 20/06/2018 - Business Insider

    The 28 best CEOs in Britain


    The highest-rated CEOs in the UK have been announced by recruitment company Glassdoor. Tim Kidd, from Kantar Worldpanel, got a 98% rating.

    "Tim and his people passion cascades through the business. Really successful organisation." - Kantar Worldpanel Client Manager (Westgate, England).

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  • 18/06/2018 - BBC

    Veganism: Why is it on the up?


    Giles Quick, director at market researcher Kantar Worldpanel, said: "The vegan market has changed fundamentally in the last six or seven years - it's now for everyone.

    "Social media has brought it to the forefront of customer's minds, and the mainstream. It's not seen any more as a choice for life, but as a choice for one meal, one moment, for one or two days a week."

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  • 15/06/2018 - Bloomberg

    Britain’s Robot Grocer Is Coming to the U.S.


    Ocado is starting to thrive by selling its online shopping technology overseas to companies like Kroger.

    In Britain, more than 7% of grocery sales are online, about four times the share in the U.S., researcher Kantar Worldpanel estimates.

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  • 15/06/2018 - Morningstar

    Tesco First Quarter Sales Rise As Booker Purchase Bears Fruit


    Shares in Tesco PLC rose after the supermarket chain delivered its tenth straight quarter of rising sales.

    Tesco, which holds a 28% UK grocery market share according to Kantar Worldpanel, said its performance improved through the quarter.

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