Kantar Worldpanel - www.kantarworldpanel.com

Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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How and when your products are consumed?

In our new publication "Eat, Drink & Be Healthy – How at-home consumption is changing" we see how healthy snacking is on the up, how menus are getting simpler or how consumers are more indulgent at night.

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Innovating for Growth

Innovation is a lever for brands to grow and our new publication analyses more than 1,800 new product launches to discover what successful product innovations have in common.

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by our consumer panels globally.

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Generating incremental growth through promotions

Promotions are a significant investment for brands and retailers. Globally 1 out of 5 dollars spent in FMCG are on promotion but, how much of this investment generates incremental volume growth? Are you making the most of your promotions?

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Latest News

  • Samsung fights back in EU as iPhone XR tops UK charts

    Samsung fights back in EU as iPhone XR tops UK charts

    16/04/2019
    Android accounted for 79.3% of smartphone sales while iOS saw its share fall by 2% points to 20.1%.

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  • St. Patrick’s Day boost for Irish Grocery market share

    St. Patrick’s Day boost for Irish Grocery market share

    08/04/2019
    The latest Irish grocery market share covering the 12 weeks to 24 March 2019.

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  • Out Now: Vietnam’s Insight Handbook 2019

    Out Now: Vietnam’s Insight Handbook 2019

    03/04/2019
    Vietnam’s fourth annual Insight Handbook is out. Don't miss 2019's consumer trends & behaviours.

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  • British supermarkets await Easter sales boost

    02/04/2019
    The latest Grocery Market Share covering the 12 weeks to 24 March 2019.

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  • FMCG in Brazil remained challenging during 2018

    FMCG in Brazil remained challenging during 2018

    01/04/2019
    Consumption dropped by 2.1% in volume while value grew just 1.5% in 2018 compared to 2017.

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  • Chinese New Year keeps FMCG’s growth robust

    Chinese New Year keeps FMCG’s growth robust

    28/03/2019
    Consumer spending on FMCG in China maintained a robust growth of 6.7% in value.

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In the Media

  • 17/04/2019 - The Motley Fool

    Apple's iPhone XR Is a Hit in Europe


    Few new iPhones have seen the same level of controversy and skepticism Apple's (NASDAQ:AAPL) iPhone XR has experienced. After a slew of negative reports regarding the iPhone XR's sales performance, the company defended the product as the most popular iPhone on numerous occasions.

    Kantar Worldpanel ComTech has put out its most recent estimates on the smartphone market in several key geographies for the first quarter. The iPhone XR is a hit in Europe, outselling the higher-end iPhone XS and XS Max combined. In a statement, Kantar Global Director Dominic Sunnebo said:

    iPhone XR was a strong performer for Apple this quarter, outselling the combined iPhone XS and iPhone XS Max in Europe and claiming the title of the best-selling model in Great Britain. In Europe, iPhone XR and iPhone XS/Max models both play an important role in managing Apple's base -- 16% of XS and XS Max buyers upgraded from an iPhone X, compared to less than 1% of iPhone XR buyers.

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  • 15/04/2019 - The Times

    Decaf coffee gets a shot in the arm


    First they gave up smoking, then alcohol. Now wholesome Brits are swapping coffee for decaffeinated alternatives as increasingly strong blends stop them from sleeping.

    More than a million have switched to decaf over the past 12 months, according to Mintel, a market research hub.

    Many are dropping coffee from their routines because shop blends are disturbing their sleep, according to Lisa Lawson, founder of Dear Green Coffee, whose sales of decaf have risen threefold since 2017.

    She said: “There is now more caffeine in drinks than ever. People are moving to decaf because they can’t handle the effects. Consumers are also more discerning about coffee and the decaf they drink, they are also drinking it for the flavour and the experience.

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  • 15/04/2019 - The Guardian

    The rise of decaf: why are people giving up all the jittery fun of coffee?


    Name: Decaffeinated coffee.

    Age: Patented by Ludwig Roselius in 1906.

    Ah, decaffeinated coffee, the Alien vs Predator of brown liquid. Well, hang on a second. Plenty of people like decaf.

    Like who? Like people who enjoy the taste of coffee.

    Nobody likes the taste of coffee, you bozo. It’s a pick-me-up. It’s the acceptable form of licking a battery in public. What if I told you that more and more people are adopting decaf as their drink of choice?
    I would ask for proof. OK: Lisa Lawson, the founder of Dear Green Coffee in Glasgow, told the Times her decaf sales had tripled since 2017.

    Anything else? According to the researcher Kantar Worldpanel, sales of instant decaf are up 20% compared with two years ago.

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  • 12/04/2019 - Economic Times

    Auto, groceries skid under NDA, white goods shine


    Large electronic products posted higher growth since 2014, revealed data from UK-based researcher Euromonitor International.


    According to annual growth data for the past 10 years by WPP-owned research agency Kantar Worldpanel and Society of Indian Automobile Manufacturers (SIAM), while the actual consumer demand or volume growth for FMCG products and passenger vehicles rose consistently since 2014, growth either faltered or declined in most segments over the past two years following the introduction of the goods and services tax (GST) in July 2017, patchy monsoon rain and a higher base, which in turn, dragged down the taverage growth rate.

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  • 04/04/2019 - Imndependent ie

    Retail beef and lamb sales fall in the UK as cold stores remain 'well stocked'


    Retail sales of beef and lamb continued their downward trend in the UK in recent weeks.

    During the 12 weeks ending 24 February the critical market for Irish exports saw retail sales of fresh and frozen primary beef decline 2pc in volume year-on-year, according to data from Kantar Worldpanel.

    Meanwhile sales of fresh and frozen primary lamb declined 4pc in volume.

    Within the fresh and frozen primary beef category, only mince avoided declining volumes and actually recorded an increase of 2pc volume, driven by young families purchasing more mince.

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  • 03/04/2019 - The Forbes

    Why I Reckon Tesco's Share Price Could Slump (And Possibly As Soon As Next Week)


    Tesco’s all set to unveil full-year results for the period ending February 2019 on Wednesday, April 10. Judging by the strength of investor appetite for the FTSE 100 firm in recent weeks it looks as if the market is anticipating a strong release.

    I’m not doubting the Hertfordshire company’s ability to outperform its Big Four rivals of Sainsbury’s, Asda and Morrisons -- indeed, latest figures from research house Kantar Worldpanel showed that Tesco was once again the best-performing of these established operators in the 12 weeks to March 24. However, sales growth still remains marginal at best, reflecting the huge fragmentation of the British supermarket space.

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