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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Have a happy and successful 2019!

Watch our experts’ commentary and use our insights for a happier and more successful 2019 in the UK & Ireland, France, Spain, Latam and Asia.

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Innovating for Growth

Innovation is a lever for brands to grow and our coming publication analises more than 1,800 new product launches to discover what successful product innovations have in common.

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by our consumer panels globally.

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Generating incremental growth through promotions

Promotions are a significant investment for brands and retailers. Globally 1 out of 5 dollars spent in FMCG are on promotion but, how much of this investment generates incremental volume growth? Are you making the most of your promotions?

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Latest News

  • Irish grocery market hits record as retailers cash in

    Irish grocery market hits record as retailers cash in

    14/01/2019
    The latest Irealnd's grocery market share covering the 12 weeks to 30 December 2018.

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  • Finding growth in the Brazilian beverages market

    Finding growth in the Brazilian beverages market

    11/01/2019
    Finding growth in the Brazilian beverages market covers the market dynamic in In & OOH performance.

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  • Kantar Worldpanel enhances consumer panel in Sri Lanka

    Kantar Worldpanel enhances consumer panel in Sri Lanka

    09/01/2019
    We have enhanced our FMCG consumer panel in Sri Lanka in a joint initiative with Kantar LMRB.

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  • UK grocers buck high street with record Christmas spend

    08/01/2019
    The latest UK's grocery market share covering the 12 weeks to 30 December 2018.

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  • Maria Josep Martínez: “70% of coffee spend is OOH”

    07/01/2019
    Our Global Director of Out of Home and Usage Food, considers the scope of the OOH market.

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  • Have a happy and successful 2019!

    Have a happy and successful 2019!

    19/12/2018
    Do not miss out our experts’ commentary and our insights for a happier and more successful 2019.

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In the Media

  • 09/01/2019 - Retail Gazette

    Grocers rake in record £29.3bn Christmas sales


    Grocers around the UK have posted record sales of £29.3 billion over the crucial Christmas trading period, bucking the challenging conditions that plague other retailers.

    According to insights firm Kantar Worldpanel, for the 12 weeks ending December 31, a lower inflation rate of 1.3 per cent affected overall grocery sales.

    However, consumers still spent £450 million on groceries compared to the previous year in the same period.

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  • 09/01/2019 - New York Times

    Asda the Best Christmas Performer of UK's Big Four Grocers-Kantar Worldpanel


    Asda was the best performer of Britain's big four supermarket groups in the key Christmas quarter, though all lost market share to discounters Aldi [ALDIEI.UL] and Lidl, industry data showed on Tuesday.

    Market researcher Kantar Worldpanel said sales at Walmart's Asda, which has agreed to be taken over by Sainsbury's, rose 0.7 percent in the 12 weeks to Dec. 30. Market leader Tesco's sales rose 0.6 percent, whiles sales at No. 4 Morrisons edged up 0.1 percent. Sales at Sainsbury's fell 0.4 percent.

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  • 08/01/2019 - Reuters

    Asda the best Christmas performer of UK's big four grocers - Kantar Worldpanel


    Asda was the best performer of Britain’s big four supermarket groups in the key Christmas quarter, though all lost market share to discounters Aldi [ALDIEI.UL] and Lidl, industry data showed on Tuesday.

    Market researcher Kantar Worldpanel said sales at Walmart’s Asda, which has agreed to be taken over by Sainsbury’s, rose 0.7 percent in the 12 weeks to Dec. 30. Market leader Tesco’s sales rose 0.6 percent, whiles sales at No. 4 Morrisons edged up 0.1 percent. Sales at Sainsbury’s fell 0.4 percent.

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  • 08/01/2019 - Financial Times

    UK’s organic food industry seeks European-style growth


    The terms “organic” and “sustainable” are now prominent on the menus of fashionable restaurants and food shops in the UK, even though a few decades ago they were hardly used. Yet organic products are still a small fraction of the overall food market, and regular buyers remain largely an affluent few.

    Guy Singh-Watson, the founder of one of the UK’s largest organic vegetable box delivery companies, hopes this will change. “I just hate the fact that the food choices we make have become defining of status and class,” he says.

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  • 08/01/2019 - European SuperMarket Magazine

    Two Thirds Of UK Shoppers Visited Aldi Or Lidl Over Christmas: Kantar Worldpanel


    Two thirds of UK shoppers visited an Aldi or Lidl outlet in the 12 week period to 30 December, according to Kantar Worldpanel’s market share figures for the period.

    Aldi posted sales growth of 10.4% for the period, while Lidl saw growth of 9.4%, as the discounters outperformed their peers in the busiest shopping period of the year.

    Aldi and Lidl hold 7.4% and 5.4% of the UK market respectively, according to Kantar Worldpanel.

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  • 07/01/2019 - The Guardian

    In a lather: sales of barred soap are up – but is it better at cleaning than a shower gel?


    News that, in a bid to cut down on plastic, consumers are turning back to barred soap for personal hygiene, has the market analysts who notice such things all aglow. “For the first time this century,” Kantar Worldpanel’s strategic insight director, Tim Nancholas, recently said, “barred soap is making a return.”

    Right up there on the list of easy ways to reduce your plastic use is switching from shower gel to solid soap. Bea Johnson,says she buys bars of Good Soap at Whole Foods to serve as shampoo, facial cleanser, handwash, body wash and shaving agent.

    Read more

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