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Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Who Cares, Who Does? Consumer response to plastic waste

Our latest publication is based on the results of our global survey covering 24 countries across Europe, Latam and Asia. Plastic waste is a top concern for 33% of global respondents, with 48% believing manufacturers should take the most responsibility to fix the problem.

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Winning Omnichannel

A new edition of our publication "Winning Omnichannel – Finding growth in reinvented retail" explores how retailers have been forced to reinvent their business model, how manufacturers have been adapting strategies to grow in more uncomfortable places and how the future will look.

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Webinar – Winning food & drink occasions out-of-home

Our upcoming publication delves into the OOH dynamics that show an increase in spend globally. It also showcases the increasing importance of food technology and how this is driving spend for home delivery and take-aways – capturing occasions from cooking at home.

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Brand Footprint 2019

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times. Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’.

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Latest News

  • Supermarket sales growth accelerates in the UK

    The grocery market share update covering the 12 weeks to 6 October 2019.

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  • Spain’s spend on FMCG grew by 1% while volume decreased

    Spain’s spend on FMCG grew by 1% while volume decreased

    The FMCG sector in Spain has grown 1% in the first three quarters of 2019.

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  • Latin Americans seek value as boundaries are redefined

    Latin Americans seek value as boundaries are redefined

    In most Latin American countries FMCG consumption has dropped in the last 12 months.

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  • Why are global tech brands building ecosystems?

    Why are global tech brands building ecosystems?

    The recent Apple launch illustrates how global tech businesses are trying to retain consumers.

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  • New retail transformation enabled growth in China

    New retail transformation enabled growth in China

    Latest figures show consumer spending on FMCG in China grew 6.4% in value.

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  • The changing drivers of fashion purchases in France

    The changing drivers of fashion purchases in France

    The time for hyperconsumption in fashion has passed in France, according to our latest report.

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In the Media

  • 08/10/2019 - Warc

    Unilever to slash plastic use

    The Unilever announcement follows research from Kantar, published last month, that showed consumers overwhelmingly look to big business to take the lead in tackling the problem of plastic waste.
    Of the 65,000 people surveyed across 24 countries, only 19% felt individuals should take personal responsibility, but 48% said FMCG brands needed to take action.

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  • 05/10/2019 - The Guardian

    Has the suit and tie had its day? Maybe, says M&S

    In a presentation to City analysts earlier this week, Marks & Spencer, the UK’s biggest menswear retailer, said it was cutting back its formalwear ranges and the space devoted to selling suits, pointing to a market-wide 7% fall in suit sales.
    Sales of ties are down by nearly 6% while blazers and formal jackets fell by 10% year on year, according to market analysts Kantar.

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  • 03/10/2019 - The Grocer

    Health-minded Brits turn their back on bacon

    Branded bacon sales bucked the trend, rising 18.3% to £75.9m. This was the result of “health-driven” innovation, such as Finnebrogue’s Naked Bacon range, suggested Kantar analyst Shivam Hemnani.
    Naked Bacon doesn’t contain nitrites - which were identified by the WHO as potentially cancer-causing compounds.

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  • 23/09/2019 - RTE

    Dunnes retains top spot in grocery market share

    New figures show that SuperValu and Tesco both held a 21.4% shares of the Irish grocery market in the 12 weeks to September 9.
    But the figures from Kantar show that Dunnes is still the market leader with a share of 22.2% of the Irish grocery market.
    Charlotte Scott from Kantar said that SuperValu returned to growth following two periods of negative growth and these 12 weeks represent its slowest share decline since September 2018.

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  • 18/09/2019 - The Times

    Ocado wants to begin Marks & Spencer home delivery service early

    Hot August weather led to a spending spree as supermarkets took £1.3 billion over the bank holiday. Shoppers' thirst for beer and barbecues pushed up grocery sales by 0.5 per cent in the past 12 weeks, Kantar Worldpanel said.

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  • 17/09/2019 - Financial Times

    Ocado retail sales growth accelerates ahead of M&S tie-up

    Ocado is the fastest growing retailer in a sluggish UK grocery market. Figures released on Tuesday by Kantar showed overall sales in the sector rising by just 0.5 per cent.

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