Kantar Worldpanel - www.kantarworldpanel.com

Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by consumers globally.

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Out-of-home, out of mind?

Download our latest out-of-home report and discover food and drink habits to make your brand grow

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Media Investment: Why you should judge in terms of shopper recruitment, too

Putting the shopper at the heart of your media analysis unlocks short and long-term growth. See how this works in practice and what it means for brands wanting to boost advertising’s impact on sales.

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Latest News

  • 17 global FMCG brands in the billionaire club

    17 global FMCG brands in the billionaire club

    16/05/2018
    Coca-Cola is the world’s most chosen consumer brand for the sixth year running.

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  • Follow the shopper: changing retail landscape in Latam

    Follow the shopper: changing retail landscape in Latam

    15/05/2018
    Shoppers in Latin America are more willing than ever to try new retail formats.

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  • Online sales of entertainment reach record share in UK

    Online sales of entertainment reach record share in UK

    14/05/2018
    The latest entertainment retail barometer for the 12 weeks to 22 April.

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  • Seniors in France: an unexpected source of growth

    Seniors in France: an unexpected source of growth

    10/05/2018
    The near future of consumption relies on Seniors, but brands and retailers are forgetting Seniors.

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  • SuperValu returns to top spot

    SuperValu returns to top spot

    08/05/2018
    The Irish grocery market continuing to perform strongly, with overall sales up 3.1% on last year.

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  • Changing behaviour of Indonesian consumer

    Changing behaviour of Indonesian consumer

    07/05/2018
    Indonesian households are looking beyond the conventional to areas that offer them new experiences.

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In the Media

  • 18/05/2018 - The Telegraph

    Competition watchdog fires starting gun on probe of Sainsbury's £15bn Asda merger


    The competition watchdog has confirmed it is looking into Sainsbury’s planned £15bn merger with Asda.

    Asda and Sainsbury’s control 26.3pc of Britain’s grocery market, according to figures from Kantar Worldpanel, ahead of current market leader Tesco’s 24.6pc.

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  • 18/05/2018 - Bloomberg

    Kroger Counters Amazon’s Grocery Offensive With Ocado Deal


    American supermarkets could use a little help from the U.K. Amazon’s digital offerings are still in their infancy there.

    Ocado said only 1% or 2% of U.S. food spending comes from e-commerce. That compares with more than 7% in Britain, according to Kantar Worldpanel.

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  • 17/05/2018 - Talking Retail

    Kantar unveils UK’s most chosen brands


    Warburtons is the UK’s most chosen brand, according to Kantar Worldpanel’s 2018 UK Brand Footprint Ranking.

    Second-placed Heinz, chosen 365 million times across its portfolio including sauces, soups and pastas, was bought by 88% of British households – more than any other brand.

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  • 16/05/2018 - 24/7 Wall Street

    17 Global Brands That Lured 1 Billion Customers Each Last Year


    The data were released Wednesday by Kantar Worldpanel based on research from 74% of the world’s population–a total of 1 billion households in 43 countries with 75% of the world’s GDP. Kantar Worldpanel tracks more than 18,000 brands across the five categories.

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  • 16/05/2018 - South China Morning Post

    Huawei is better than Apple in the eyes of Chinese consumers


    Chinese consumers prefer Google over Baidu, China's biggest domestic search engine, but home-grown smartphone maker Huawei over Apple.

    Local brands do dominate the mainland's fast moving consumer goods sector, according to a study by market research company Kantar Worldpanel.

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  • 13/05/2018 - The Times

    Turnaround in vinyl sales still on track, says Kantar


    Online sales of vinyl records and CDs have boomed since the start of the year, growing by 13.6% compared with the same period in 2017.

    According to Kantar Worldpanel, British sales of vinyl and CDs are now equally split between online and in stores.

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