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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Who Cares, Who Does? Consumer response to plastic waste

This publication is based on the results of our global survey covering 24 countries across Europe, Latam and Asia. Plastic waste is a top concern for 33% of global respondents, with 48% believing manufacturers should take the most responsibility to fix the problem.

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Changing consumer choices in a promising 2020

It’s every brand’s desire to be chosen and, as consumer choices are changing very rapidly, this is becoming more complex. Hear from our experts on the trends that brands should be aware of to make 2020 a promising year for changing consumer choices.

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Brand Footprint 2019

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times. Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’.

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Winning food & drink occasions out-of-home

Our new publication delves into the out-of-home dynamics that show an increase in spend globally. It also showcases the increasing importance of food technology and how this is driving spend for home delivery and take-aways – capturing occasions from cooking at home.

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Latest News

  • Accidental stockpilers driving shelf shortages

    Accidental stockpilers driving shelf shortages

    New data from Kantar finds just a minority of people are engaging in stockpiling.

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  • Gen Z and Gen Y: What do they want from a smartphone?

    Gen Z and Gen Y: What do they want from a smartphone?

    As innovation becomes less of a differentiator, brand cache becomes of paramount importance

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  • Amazon drives the growth of
    e-commerce in France

    Amazon drives the growth of <br>e-commerce in France

    Amazon is the site that has grown the most in absolute value in France

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  • COVID-19: the initial impact on consumption in Portugal

    COVID-19: the initial impact on consumption in Portugal

    Portuguese consumers’ shopping pattern had already started shifting.

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  • The effects of the coronavirus on Spanish consumption

    The effects of the coronavirus on Spanish consumption

    Spanish households have begun to modify their shopping behaviour as a result of the COVID-19.

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  • Kantar launches East Malaysia panel

    Kantar launches East Malaysia panel

    The new in-home panel applies a 100% smartphone data collection method.

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In the Media

  • 25/03/2020 - The Drum

    How media buyers are adapting to the ‘homebound economy’

    Kantar has released media consumption data too. 25,000 consumers across 30 markets to between 14-23 March had their say on how habits are changing. This was before UK and Indian lockdowns took hold.

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  • 25/03/2020 - Men´s Health

    Coronavirus Timeline: How The World Will Change Over The Next 18 Months

    According to data insights consultant Kantar, which tracks more than 100,000 British shoppers, the UK made an additional 15 million supermarket visits in the week ending 17 March (the first week of social distancing), compared to the same week in February. The average spend was up, too, climbing 16 per cent. Despite what the pasta wastelands might imply, that's not just people stockpiling.

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  • 24/03/2020 - The Guardian

    Supermarkets bring in new measures to keep shoppers and staff safe

    Supermarkets are racing to install measures to keep shoppers and staff at least 2 metres apart after the government called for an immediate increase in safety efforts to contain the coronavirus outbreak.
    The average spend per supermarket trip rose 16% in the week ending 17 March. In the same period, there were an additional 15m food shopping trips – an increase of 12% – according to the market analysts Kantar, amid widespread concern about shortages of essentials.

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  • 23/03/2020 - Reuters

    UK supermarket trips jump by 15 million in a week - Kantar

    An additional 15 million supermarket trips were undertaken in Britain in the week to March 17 against the same week a month earlier as awareness of the coronavirus crisis caused shoppers to stock up on food and supplies, Kantar said on Monday.
    Average spend increased by 16% month-on-month to 22.13 pounds, the market research firm said, as shoppers spent more on groceries and less on other categories like clothes.

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  • 23/03/2020 - Retail Times

    Kantar analysis: impact of consumer stockpiling on supply chains

    Ray Gaul, senior vice president of retail insights EMEA at Kantar, analyses the supermarket supply chain challenges in wake of Covid-19.

    The major supermarkets will all have products already in their warehouses, normally 2-4 weeks of supply with consumers purchasing at a usual rate. The challenge they will be facing, is physically getting the products onto shelves to sell them. The big retailers will have likely prepared, and topped up orders a few weeks ago, so we can expect them to have more stock than normal at this time of year. At the same time suppliers are increasing production where they are able (not China, Italy or Korea), but with limited shipping capacity, delivery will likely be slower.

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  • 23/03/2020 - Financial Times

    UK food wholesalers move into direct selling to consumers

    Food wholesalers are setting up operations to sell direct to consumers as revenues from trade customers dry up.
    Fraser McKevitt, head of consumer insight at Kantar, the research firm, said, however, that such limits "may have limited effect in the short term".

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  • 17/03/2020 - The Guardian

    The takeaway that wants to be healthy by stealth

    Among the initiatives trying to address obesity through diet, this one stands out for its counterintuitive approach: Shift wants to use low-cost takeaway food, a sector much maligned for its poor nutritional standards, to boost healthy eating.

    The logic becomes clearer when you consider how much eating habits have changed. Between 2009 and 2016, spending on takeaways rose by 34%, to £9.9bn a year. Much of this has been fuelled by online delivery: last year, according to the analysts Kantar, the UK hot-food delivery market grew by nearly 20%.

    Read more

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