Kantar Worldpanel - www.kantarworldpanel.com

Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Winning Omnichannel

Finding growth in reinvented retail: discover global FMCG and retail trends, and how brands can drive growth through different channels.

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by our consumer panels globally.

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Out-of-home, out of mind?

Our consumer panels reveal that out-of-home consumption makes up nearly half of global spend on snacking and non-alcoholic beverages. Download the report to find out more.

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Media Investment: Why you should judge in terms of shopper recruitment, too

Putting the shopper at the heart of your media analysis unlocks short and long-term growth. See how consumer panels work in practice and what it means for brands wanting to boost advertising’s impact on sales.

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Latest News

  • Ireland: Dunnes takes top spot & Aldi hits record share

    Ireland: Dunnes takes top spot & Aldi hits record share

    22/10/2018
    The latest Irish Grocery Market Share covering the 12 weeks to 7 October 2018.

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  • New paper: E-commerce opportunities in Asia

    New paper: E-commerce opportunities in Asia

    17/10/2018
    “The dynamic world of e-commerce in Asia” reveals that Asia has taken the lead in online shopping.

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  • UK's autumn chill puts Sunday lunch back on the menu

    16/10/2018
    The grocery market share figures covering the 12 weeks to 10 October 2018.

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  • The French clothing market shows slowing growth

    The French clothing market shows slowing growth

    11/10/2018
    The competitive landscape for clothing in France is changing, mainly online.

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  • Stéphane Roger: “Growth is a mix of online and offline"

    10/10/2018
    In this new edition of Perspectives we talk to Stéphane Roger, Global Shopper & Retail Director.

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  • China FMCG market grew fueled by ecommerce

    China FMCG market grew fueled by ecommerce

    08/10/2018
    Consumer spending on FMCG in China remained positive by growing 5.3%.

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In the Media

  • 18/10/2018 - Retail Times

    Kantar Worldpanel: frozen food market value reaches £2.6bn


    The latest statistics, provided by Kantar Worldpanel, value the retail frozen food market as a whole at over £6.2bn having seen impressive 4.8% value growth year-on-year (yoy).

    Since hitting the £6bn value mark in October 2017, the market continued to see consistent growth in both value and volume in each quarter.

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  • 17/10/2018 - Retail Gazette

    Customers “voting with their feet” as discounters continue to grow market share


    ccording to the latest figures from Kantar Worldpanel, grocery market sales grew 3.2 per cent for the 12 weeks to October 7 compared to the same period a year prior.

    Although this marks the fourth consecutive period that sales grew ahead of the market average of 1.7 per cent, it represented a slowdown from the highs enjoyed over the hot summer.

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  • 16/10/2018 - Reuters

    Tesco and Sainsbury's post weak growth, lose market share


    Britain’s three biggest grocers, Tesco (TSCO.L), Sainsbury’s (SBRY.L) and Asda (WMT.N), lost market share in the 12 weeks to Oct 7 as consumers increasingly shopped at discount supermarkets Aldi and Lidl, research firm Kantar Worldpanel said on Tuesday.

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  • 16/10/2018 - The New York Times

    Tesco and Sainsbury's Post Weak Growth, Lose Market Share


    Britain's three biggest grocers, Tesco, Sainsbury's and Asda, lost market share in the 12 weeks to Oct 7 as consumers increasingly shopped at discount supermarkets Aldi and Lidl, research firm Kantar Worldpanel said on Tuesday.

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  • 14/10/2018 - Better Retailing

    Health inequalities


    Who and where are the consumers who want to improve their health through good nutrition? Shopper behaviour analyst Kantar looks for answers.

    The UK has a problem. Office for National Statistics data shows that in 2015, 58% of women and 68% of men were overweight or obese.

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  • 12/10/2018 - Music Week

    National Album pay: Album sales worth £390 million per year


    The debate about whether National Album Day can actually boost album sales goes on ahead of tomorrow’s main event. But new research from Kantar Worldpanel shows that the beleaguered format is still worth £390 million to the industry.

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