Kantar Worldpanel - www.kantarworldpanel.com

E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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#MostChosenBrands

Download the Brand Footprint Report and discover which are this year the most chosen consumer brands throughout the world

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Worldpanel Plus

Introducing Worldpanel Plus, our new smartphone based panel that will be our biggest sample yet, in the UK.

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • Shoppers splash out as Christmas countdown begins

    12/12/2017
    Supermarket sales increased in value by 3.1% year on year, in the UK.

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  • Later iPhone X Release Hurts Apple Share

    Later iPhone X Release Hurts Apple Share

    05/12/2017
    Our latest smartphone OS data reveals that iOS share fell in key markets.

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  • Chinese brands winning the most consumers in 2017

    Chinese brands winning the most consumers in 2017

    30/11/2017
    Our latest data shows that 21 FMCG companies reached over 100 million urban Chinese households.

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  • E-commerce grocery market has grown 30%

    E-commerce grocery market has grown 30%

    21/11/2017
    Sales of groceries through e-commerce platforms grew by 30% in the 12 months to March 2017.

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  • Dunnes reclaims top spot in Irish grocery market

    Dunnes reclaims top spot in Irish grocery market

    20/11/2017
    Dunnes Stores has returned to the top spot for the first time in nine months,

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  • Prices rising at fastest rate in four years

    14/11/2017
    UK supermarket sales have increased in value by 3.2% year on year in the run up to Christmas.

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In the Media

  • 13/12/2017 - The Times

    Shoppers splash out on premium booze in spirit of Christmas


    Figures show that alcohol sales jumped by nearly £172 million in the 12 weeks to December 3, compared with the same time last year, driven by demand for “more expensive festive tipples”.

    Read more
  • 03/12/2017 - China Daily

    Another brick in the wall for web retailers


    Chinese shoppers have array of outlets as brands cross over into cyberspace

    Shoppers have never had it so good as online companies search for offline opportunities and traditional stores look for a home in cyberspace.

    Read more
  • 03/12/2017 - The Nation

    Viet Nam e-commerce growing rapidly


    Việt Nam e-commerce, although small, is among the fastest growing globally, according to a report released by Kantar Worldpanel, a global expert in shoppers’ behaviour.

    Read more
  • 23/11/2017 - ECNS

    Global online sales of FMCG to explode


    Global online sales of fast moving consumer goods are expected to hit $170 billion by 2025 — more than doubling to 10 percent of the market — a new study shows.

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  • 20/11/2017 - The Irish Times

    Dunnes tops supermarket league as Lidl and Aldi advance


    According to new figures released by retail analysts Kantar Worldpanel the storm which hit on the October 16th had “a surprisingly strong effect on the Irish grocery market”.

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  • 20/11/2017 - Reuters

    Alibaba goes offline with $2.9 billion stake in China's top grocer


    nternet giant Alibaba Group Holding Ltd (BABA.N) said on Monday it would invest HK$22.4 billion ($2.87 billion) for a major stake in China’s top hypermart operator, Sun Art Retail Group Ltd (6808.HK), part of a wider push into offline retail.

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