Consumer panels
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Discounters off to a strong start in race for Christmas
13/11/2018
The grocery market share figures covering the 12 weeks to 4 November 2018. -
David Berry: "Innovation in OOH has been really strong"
12/11/2018
As a result of some very strong innovation, Irish consumers have responded well to the new products. -
Single's Day: 1/3 Chinese families will buy FMCG online
09/11/2018
This year’s Single’s Day in China will break records in terms of shopper attraction.
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Apple makes strong gains in the US smartphone market
05/11/2018
The latest smartphone OS data from Kantar Worldpanel Comtech shows a mixed picture for Android. -
New consumer panel to track smart speakers in the US
05/11/2018
ComTech's new panel will deliver the latest industry insight on smart speakers in the US. -
Connecting with Centennials, the next wave of consumers
01/11/2018
Centennials and ‘the experience economy’ are coming of age but what does this mean for brands?
Featured Content
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Most Chosen Brands - Brand Footprint's Interactive data
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Grocery Market Share - Online dataviz
Compare the evolution of the market share for the main retailers in five countries
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iOS vs. Android - Interactive online dataviz
Check out historic data in the ComTech OS market share interactive dataviz
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Winning Omnichannel
Discover global FMCG and retail trends, and how brands can drive growth through different channels.
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Brand Footprint 2018
Coca-Cola is the world’s most chosen consumer brand for the sixth year running.
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All our publications...
Access dozens of reports with insights about what shoppers really do across the world.
In the Media
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06/11/2018 - Gadgets 360
Xiaomi Mi 8 Becomes the Top Selling Phone in China: Kantar Worldpanel
Coming to the major market of China, the Xiaomi Mi 8 remained the top selling smartphone for quarter ending September 2018. iPhone X was placed at the second spot, as iPhone models made up three of top four smartphone models.
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In the Japanese market, Apple remained the market leader despite strong domestic pressure from Sharp and Huawei. Sharp and Huawei made it to the top five list in the Asian country with their Aquos R2 and P20 Lite, respectively. For a detailed view of the changes, you can check out Kantar Worldpanel's country-wise graph. -
05/11/2018 - MrWeb
Worldpanel Rolls Out Smart Speaker Panel
Shopper behaviour specialist Kantar Worldpanel has launched a new consumer panel to measure purchasing and usage trends on the smart speaker market. Launched in the USA this month, it will roll out across Europe in 2019.
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The 20,000-strong panel is pitched at hardware manufacturers and service providers, whom it will provide with a 'complete' understanding of five core areas: ownership, usage, services, reasons for using and intention to buy. -
01/11/2018 - The Grocer
Food to go: Get ready for the counter revolution
The rise of these counters shows just how rapidly the supermarket food-to-go proposition is developing.
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The supermarkets are in danger of losing share. The past year has seen a significant shift in shopping behaviour, says Tolga Necar, consumer insight director at Kantar Worldpanel. “There’s clear evidence of shoppers switching their lunchtime spend out of the multiples and into quick service restaurants. Those out-of-home food services have grown to encompass 15% of lunchtime trips this year”
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28/10/2018 - Music Week
HMV overtakes Amazon for physical music
According to the latest data on physical entertainment sales from Kantar Worldpanel, HMV experienced market share growth for the second consecutive period.
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Based on music sales for the 12 weeks up to September 23, HMV increased its market share to 28% and moved ahead of Amazon (21.1%) to become the biggest physical music retailer. Gifting sales at HMV were up 21% over the period. -
26/10/2018 - The Guardian
Philip Green: from a £1.2bn payout to fighting fires on all fronts
Profits at Topshop’s owner, Arcadia, have fallen sharply in recent years as the fashion group, is hit hard by the growth of online shopping.
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New figures seen by the Guardian show Arcadia’s sales were down 9% in a flat market over the 12 weeks to 26 August, according to the analysis firm Kantar Worldpanel. The group’s market share has shrunk to 3.4% – which means it is just over half the size of Primark – compared with 3.7% a year ago and 4.1% in 2015 -
24/10/2018 - ES Magazine
Aldi, Géant The Strongest Performers In France In September: Kantar Worldpanel
Discounter Aldi and Groupe Casino's Géant banner (+6.8%) were the strongest performers in the French grocery market in September, according to the latest market share figures from Kantar Worldpanel.
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Aldi posted 8.8% sales growth in the period, to sit on 2.4% market share ( a 20-basis-point increase) in the period from 10 September to 7 October, while Géant posted 6.8% sales growth, to sit on a market share of 2.8% (a ten-basis-point gain).