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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Winning Omnichannel

Finding growth in reinvented retail: discover global FMCG and retail trends, and how brands can drive growth through different channels.

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by our consumer panels globally.

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Out-of-home, out of mind?

Our consumer panels reveal that out-of-home consumption makes up nearly half of global spend on snacking and non-alcoholic beverages. Download the report to find out more.

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Generating incremental growth through promotions

Promotions are a significant investment for brands and retailers. Globally 1 out of 5 dollars spent in FMCG are on promotion but, how much of this investment generates incremental volume growth? Are you making the most of your promotions? Sign up to our webinar to find out

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Latest News

  • Benjamin Cawthray: “Benchmark within your category”

    Our Global Thought Leadership Director talks about brands and setting realistic penetration targets.

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  • Insurgent brands shake up China's FMCG market

    Insurgent brands shake up China's FMCG market

    China local insurgent brands have captured 6% market share but represent 20% of the category growth.

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  • Generating incremental growth through promotions

    Generating incremental growth through promotions

    Keys for understanding short-term uplifts to achieve success in brands' promotional strategies.

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  • Who is winning more Chinese Consumers in 2018?

    Who is winning more Chinese Consumers in 2018?

    21 FMCG companies reached over 100 million urban households during the 52 w/e October 5th 2018.

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  • Global online FMCG sales grow by 13%

    Global online FMCG sales grow by 13%

    Online sales of groceries grew by 13% globally in the 12 months ending June 2018.

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  • Virginia Garavaglia: “Growth needs realistic targets”

    Virginia Garavaglia, Marketing Director for Latam, looks at what brands need to do for growth.

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In the Media

  • 13/11/2018 - Retail Times

    Discounters off to a strong start in race for Christmas, Kantar Worldpanel reports

    The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks to 4 November 2018, show shoppers have made an additional 14 million trips to Aldi and Lidl compared with last year.

    Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, comments: “Five years ago, just under half of British households were visiting one of the discount retailers at least once in a 12 week period. This now stands at almost two-thirds, which is reflected in their continued growth.

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  • 13/11/2018 - Reuters

    Aldi, Lidl sales shine in Britain in pre-Christmas trading - Kantar Worldpanel

    German discounters Aldi and Lidl have entered the key Christmas period in Britain with strong sales growth and market share gains from their bigger rivals in the latest 12 week period, according to industry data.

    Market researcher Kantar Worldpanel said on Tuesday Aldi’s sales rose 15.5 percent in the 12 weeks to Nov. 4, while Lidl’s were up 10.2 percent, taking their share of the UK grocery market up to 7.6 percent and 5.5 percent respectively.

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  • 13/11/2018 - CNBC

    UK discounters enter Christmas period with sales momentum - Kantar Worldpanel

    Market researcher Kantar Worldpanel said Aldi's UK grocery market share rose to 7.6 percent in the 12 weeks to Nov. 4, while Lidl's increased to 5.5 percent.

    Of Britain's big four grocers market leader Tesco, Sainsbury's and Morrisons lost share, while Asda's share was flat. (Reporting by James Davey; editing by Kate Holton)

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  • 06/11/2018 - Gadgets 360

    Xiaomi Mi 8 Becomes the Top Selling Phone in China: Kantar Worldpanel

    Coming to the major market of China, the Xiaomi Mi 8 remained the top selling smartphone for quarter ending September 2018. iPhone X was placed at the second spot, as iPhone models made up three of top four smartphone models.

    In the Japanese market, Apple remained the market leader despite strong domestic pressure from Sharp and Huawei. Sharp and Huawei made it to the top five list in the Asian country with their Aquos R2 and P20 Lite, respectively. For a detailed view of the changes, you can check out Kantar Worldpanel's country-wise graph.

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  • 05/11/2018 - MrWeb

    Worldpanel Rolls Out Smart Speaker Panel

    Shopper behaviour specialist Kantar Worldpanel has launched a new consumer panel to measure purchasing and usage trends on the smart speaker market. Launched in the USA this month, it will roll out across Europe in 2019.
    The 20,000-strong panel is pitched at hardware manufacturers and service providers, whom it will provide with a 'complete' understanding of five core areas: ownership, usage, services, reasons for using and intention to buy.

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  • 01/11/2018 - The Grocer

    Food to go: Get ready for the counter revolution

    The rise of these counters shows just how rapidly the supermarket food-to-go proposition is developing.

    The supermarkets are in danger of losing share. The past year has seen a significant shift in shopping behaviour, says Tolga Necar, consumer insight director at Kantar Worldpanel. “There’s clear evidence of shoppers switching their lunchtime spend out of the multiples and into quick service restaurants. Those out-of-home food services have grown to encompass 15% of lunchtime trips this year”

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