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Winning Omnichannel report

Why global hypermarket and supermarket market share shrinks as e-commerce, discounters and traditional formats prosper?

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Download the Brand Footprint Report and discover which are this year the most chosen consumer brands throughout the world

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Growth opportunities out of home

The out-of-home consumption offers many growth opportunities for food and drink brands.

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • Supermarket sales not dampened by summer showers

    Supermarket sales have increased by 3.6%.

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  • Latin Americans juggle spending

    Latin Americans juggle spending

    Latin Americans consider their country’s economic situation to be worse than it was a year ago.

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  • Sony & Samsung Pressure Huawei’s Growth in Europe

    Sony & Samsung Pressure Huawei’s Growth in Europe

    iOS market share in the EU5 was flat, held back by a resurgent Samsung in Great Britain.

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  • In China, FMCG market recovered in July

    In China, FMCG market recovered in July

    E-commerce giants are looking to drive growth in the brick and mortar world.

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  • Is a strong brand enough?

    Is a strong brand enough?

    As the fashion market becomes increasingly competitive, is a strong brand enough?

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  • ‘OmniMedia’ consumers: how to connect with them

    ‘OmniMedia’ consumers: how to connect with them

    Using consumer behaviour to target your media investment.

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In the Media

  • 15/09/2017 - The Times of India

    FMCG sales see spurt in July after GST slump

    Consumption of groceries and daily essentials picked up sharply in July, helped by pent-up demand from traders after orders had been slashed in June and blunted competition from unbranded products that struggled to reach retail shelves due to difficulties in goods and services tax (GST) compliance, especially in rural markets.

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  • 11/09/2017 - South China Morning Post

    That gurgling is the sound of mouthwash at the top of China’s list of must-buy consumer items

    Mouthwash stood out as the fastest growing consumer good in China, reflecting how the needs of middle-class consumers are reshaping the retail landscape in the world’s second largest economy.

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  • 05/09/2017 - VietNamNet Bridge

    Cosmetics manufacturers face thorny path to develop organic products

    A report on the cosmetics market released by Kantar Worldpanel shows that 80 percent of urbanites buy at least one beauty care product a year, with one-fourth of consumer spending on personal care items reserved for beauty care products.

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  • 31/08/2017 - The Grocer

    A lost generation: How to bring the young back to breakfast

    The hunt is on for breakfast’s lost generation. More and more millennials are skipping what was once seen as the most important meal of the day, as we revealed earlier this month. Now we have new evidence about why breakfast is losing an entire generation of consumers and what can be done to lure them back to the breakfast table.

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  • 31/08/2017 - Investors Chronicle

    Grocery's big inflation boost

    It’s fair to say retail stocks have been a contrarian play for investors this year. With inflation rising, wages stagnating and household budgets under pressure, it’s been a year of winners and losers in British retail.

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  • 27/08/2017 - FOX Business

    Why Amazon Isn't Ready for Prime Time in China

    In launching its Prime membership program in China last fall, Amazon.com Inc. was betting that the lure of hard-to-find Western goods and free international deliveries would be enough to get traction in the world's largest e-commerce market.

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