Webinar: How to measure innovation success beyond sales
24/01/2019, Online webinar
Innovation is a lever for brands to grow so we analysed more than 1,800 new product launches to discover what successful product innovations have in common.
To calculate the success of an innovation, we need to know more than how many units have been sold, we need to understand incrementality. In this webinar Tom Pattinson, Global Account Director, explains more on this and explores how many FMCG innovations have had a positive impact and the drivers behind the most successful ones.
Watch the webinar to learn all the insights included in our publication Innovation for growth and maximise the success of your future launches.
WATCH THE WEBINAR