Kantar Millward Brown appoints new MD for Ireland

Kantar Millward Brown, a global leader in brand strategy consulting, has appointed David Berry as its new managing director for Ireland.  David will also continue in his current role as managing director for Kantar Worldpanel in Ireland as he looks to shape the strategic and commercial direction of both Kantar brands.  With over 18 years of experience at Kantar Worldpanel, David brings a wealth of expert industry knowledge to Kantar Millward Brown.

Will Galgey, head of Kantar Insights for UK and Ireland, comments: “David has proven to be a successful leader at Kantar Worldpanel in Ireland over the past five years and has a very strong reputation in the market.  He has also built a skilled and highly engaged team in Dublin and is excited to now have the opportunity to support and develop the Kantar Millward Brown Ireland team.”

Tim Kidd, managing director of Kantar Worldpanel Europe and US, said of the appointment: “For our clients to retain a commercial advantage in an increasingly challenging environment we need to offer them unique, tailored services that set them apart from their competitors.  David’s new role will bring closer together the expertise of Kantar Worldpanel and Kantar Millward Brown in Ireland.  This will not only arm our customers with the tools to make informed decisions about the direction of their companies, but open up new avenues of growth for both Kantar brands.”  

Kantar Worldpanel’s demographically representative panels track the shopping habits of consumers across the country, recording how people shop and why.  It provides the most accurate read of the British and Irish grocery markets and also offers detailed analysis of the telecoms, entertainment, out of home, fashion and beauty sectors.