US: The “beauty from within” trend blurs boundaries

One of the latest trends in the US market is the merging of the health and beauty sectors.  Manufacturers are crossing the lines into new territories – using their credentials from one to tap into the other.  The spread of K-Beauty to the US has influenced the trend towards a more natural look, ...

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David Berry: "Innovation in OOH has been really strong"

In this latest edition of Perspectives, we hear from David Berry, Managing Director of Kantar Worldpanel Ireland, on the state of Irish FMCG. Following some challenging recession years for Ireland, we asked him how the economy in general had performed since, what this meant for retail and where growth was likely ...

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Single's Day: 1/3 Chinese families will buy FMCG online

33% of urban families will buy FMCG online in this year's Single’s Day (November 11th) in China helping to fuel the success of this huge event, according to Kantar Worldpanel latest figures. The e-commerce channel grew by 45.9% over the last 12 weeks, and Taobao and Tmall (under Alibaba Group) together ...

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Apple makes strong gains in the US smartphone market

The latest smartphone OS data from Kantar Worldpanel Comtech shows a mixed picture for Android, which while losing ground to iOS in the United States has made significant gains across the five main European markets in the three months ending September 2018.  Dominic Sunnebo, Global Director for Kantar Worldpanel ComTech comments, “Healthy ...

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New consumer panel to track smart speakers in the US

Kantar Worldpanel, the global expert in shoppers’ behaviour, announces today the launch of a new consumer panel to measure purchasing and usage trends on the smart speakers’ market. The panel will deliver the latest industry insight on smart speakers initially in the US and then across Europe in 2019. Kantar Worldpanel’s new ...

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Connecting with Centennials, the next wave of consumers

The first Centennials turned 21 this year and have considerable influence. Failing to connect with the values, beliefs and expectations of Centennials will pose a significant challenge to future brand growth, according to a new report from Kantar. Centennials at 21, examines the behaviours and expectations of this global cohort, and ...

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