Acerca de Kantar Worldpanel

English

Colombia is experiencing a positive development in its economy, and as a consequence, there are changes in the household’s consumption. In Kantar Worldpanel we help our clients understand these changes by delivering Insights that are aligned to their strategies that they can use to take the best decisions.

Our 4.127 consumer panel is audited on a weekly basis; its coverage represents 67% of Colombia’s urban population, in the 27 major cities / municipalities . We cover 1 to 6 Social Economical Level, segmenting: age housewife , family size and presence of children .
Our measurement includes more than 70 categories of products belonging to the baskets of Food, Beverages , Personal Care , and House Cleaners, taking into account the different channels , such as modern trade, independent chains , door to door , drugstores , convenience stores and hipermarkets.

We provide information of consumption habits, buyer analysis , Interaction of Retail & Shopper among other special categories with presence in households.

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