Kantar Worldpanel - www.kantarworldpanel.com

Saudi Arabia


Level 3, Makeen Tower
Airport Road
Dubai - PO Box- 60992

New Business

Alan Roy
General Manager



Launched as Worldpanel in 2004, the home purchase panel is part of a rich heritage of 30 years of consumer research in the Kingdom of Saudi Arabia (KSA). The panel of 2000 households represents metros and other small & big towns across the country. It is headquartered in Dubai for the region but offers close and active servicing to clients in KSA and other countries in the region.

Through our continuous panels we offer expertise under a variety of facets: Shopper Landscape, FMCG Purchase Dynamics, Key Account Reports, Advanced Analyses and LinkQ capabilities. We attempt to configure servicing and delivery options depending on our client’s insight requirement. We also offer one-time reports which serve as a good category over view in a short turnaround. Our teams are equipped to facilitate consumer behaviour understanding through tailored advice and solutions.