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Global Report: Brands of the Decade



Global Report: Brands of the Decade

Uncovering the Brands of the Decade

Kantar has announced Global Brands of the Decade at Cannes Lions International Festival of Creativity.


2022 is the 10th anniversary of Brand Footprint – Worldpanel’s ranking of the most-chosen FMCG brands in the world. 

To mark this occasion, we are releasing a special publication to showcase the global brands which have demonstrated the most extraordinary performance over the last ten years. 

You will discover that these top performing brands have grown their reach by 31% over the decade, compared to just 16% for the rest of the branded market, and that they accounted for 11% of all FMCG brand growth. 

Brands of the Decade is a celebration of the biggest successes in FMCG, uncovering 11 unique stories to inspire and drive brand growth. 

Read on to find out who the top-performing brands are, and what they have done consistently to achieve growth.


We measure the top 100 brands (by market) for each of following sectors: beverages, food, health and beauty, homecare and dairy. Are you interested in discovering their stories?

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Chivanon Piyaphitakskul
Senior Marketing Manager - Kantar, Worldpanel Division Malaysia & Thailand


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