News: Kantar at SmartOSC's Forward Roundtable

Kanpapak Lueksuengsukoom, New Business Development Director for Thailand at the Worldpanel Division of Kantar, the world's leading marketing insights and analytics company, joined the discussion panel on "Forward Roundtable: How Retail Leaders Are Rolling Into 2024?" at SmartOSC's event. The event saw the participation of 25 CxOs and high-level executives from leading Thailand and global brands such as Jaspal, Central, Electrolux, Lotus's, GQ, and more.

Kanpapak referenced our recently launched report "The Omni-shopper." Despite Thailand’s peak vibrant landscape of selling channels from O2O stores, and vending machines, only 37% of market brands are currently on a growth trajectory. She attributed this to high inflation, prompting consumers to exercise caution in their spending habits, with opportunities shifting towards online purchases and channels closer to home.

“It is our job as a leader in the retail business to analyze historical trends and the impact of change, using AI to predict the future, and taking action to respond to the changing consumer behaviors in time. Sharing consumer insights and market expertise across key business partners will better sharpen the insights and actions for both sides—manufacturers and retailers—and ultimately benefit end consumers”, shared Kanpapak.