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Spotlight on Taiwan

17Q2 Taiwan FMCG Monitor



17Q2 Taiwan FMCG Monitor

Followed by the recovery of global economy, the FMCG market of Taiwan maintained 6% of growth rate for two consecutive quarters.

  • For food categories, cooking-related categories such as cooking oil、fast-cooked noodles and seasonings had strong growing momentum. Categories like RTD tea and snacks gained more consumers by launching new products. Ice、Candy and ground coffee are the products could provide a sense of pleasure to consumers still an important business opportunity to manufactures.

  • “Looking-good” makes you feel good. Improvement of self-image becomes more and more important in our daily life. Therefore, we could see the increasing demand in make-up、shampoo、styling and oral care products, such as toothpaste、toothbrush and mouthwash, consumers are willing to pay more for these products to enhance of self-confidence.

Channels: The growth engine of PX mart is mainly from food categories. EC increases its’ importance in FMCG market by providing various products and convenient shopping experience, top 3 platforms of EC are MoMo、Yahoo and Shopee.


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