Temperature is rising, so are the sales for RTD Tea New Launches!
Yuan-chuei, Mei Chao Golden Oats, Da Jue Yun, Hao Cha Zai, Lipton Double Green Milk Tea, Grass Jelly Tea...Numerous RTD Tea launches performed strong for this year's scorching hot summer!
67%* of the growth comes from extra external demand, while 33% resulted from cannibalization of exisitng tea brands.
*2013 first half year vs. same period last year
Contact us and find out more:
- Which group(s) did these new launches attract?
- Which brand(s) are affected the most?
- Is the new product effect sustainable?
*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"