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Temperature is rising, so are the sales for RTD Tea New Launches!

29/08/2013

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Temperature is rising, so are the sales for RTD Tea New Launches!

Yuan-chuei, Mei Chao Golden Oats, Da Jue Yun, Hao Cha Zai, Lipton Double Green Milk Tea, Grass Jelly Tea...Numerous RTD Tea launches performed strong for this year's scorching hot summer!

67%* of the growth comes from extra external demand, while 33% resulted from cannibalization of exisitng tea brands.

*2013 first half year vs. same period last year

 

Contact us and find out more:

- Which group(s) did these new launches attract?

- Which brand(s) are affected the most?

- Is the new product effect sustainable?

 

*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"

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