Kantar Worldpanel - www.kantarworldpanel.com

A complete picture of the FMCG market

Established in Taiwan since 1997, this study monitors household's daily purchase, helping us to understand their shopping behavior in the FMCG market.

In Taiwan, our FMCG data spans across more than 110 food and non-food categories (health food supplement, frozen food, dairy, cereal, biscuit, household cleaning, paper and many more), presenting our client with a complete and holistic picture of the FMCG market performance.  And with specialist team working on categories, we provide clients with actionable recommendations,  helping them to evaluate brand performance, new product launch, set reasonable price, analyze major retailer performance and promotional strategies.  We work with our clients to help them understand their consumers better - delivering High Definition Inspiration, tactical innovation and that all important advantage.

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Commercial Team

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