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When liquid yogurt meets fermented drink…Friend or Foe?

09/12/2014

If put liquid yogurt near fermented drink, they could generate extra sales! But if you put juice, which competes with yogurt, the total sales might go down.

Category Adjacency helps you to clarify the relationship between products, and maximize your sales within limited shelf space.

When liquid yogurt meets fermented drink…Friend or Foe?

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Peggy Liu
NBD Manager

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