Kantar Worldpanel -

Decisions based on what consumers really do

By constantly monitoring the market for food, beverages and household products through the biggest consumer panels globally, we offer accurate benchmarks showing how brands and retailers are performing. We track more than 750,000 consumers worldwide who tell us about their household’s shopping decisions so you are able to find new shoppers and build loyalty, anticipate trends and maximise return on investment.

Our dedicated consumer experts help brands, retailers and manufacturers deliver actionable FMCG insights and understanding how to win in African & Middle East markets. In addition to two panels in the Middle East (Saudi and United Arab Emirates), we are now present within 14 African countries. These include our recent panel investments in South Africa, Ivory Coast, Algeria, Iraq and Ethiopia, consumer panels in Egypt, Ghana, Kenya, Morocco and Nigeria, as well as the commitment to expand our footprint to meet our clients’ demands in Cameroon, Senegal, Tanzania and Uganda.

Rather than rely on memory to recall their purchases, these are recorded in detail as part of their routine: every purchase, in every store, at any time, and on a continuous basis. We use this wealth of information to deliver insights on what consumers really do - which often times is quite different than what they say they do.

Thanks to this continuous information stream, you can put purchase and usage behaviour at the heart of your decision-making process and use it to:

  • Broaden your shopper base
  • Increase consumer loyalty
  • Maximise point-of-sale effectiveness
  • Anticipate trends before your competition
  • Transform threats into opportunities
  • Improve your performance via scorecards

If you’d like to grow your brand by making decisions based on what consumers really do, contact Worldpanel.

Get in touch

Idriss El Ganari
Regional Director, Africa & Middle East, Worldpanel Division