About Us

Experts in understanding global shopper and consumer behaviour, to inspire brand growth. We provide continuous shopper monitoring and advanced analytics to inform your retail and marketing strategies, enabling you to make smarter decisions, to shape a better world for consumers.

As part of Kantar’s global leading marketing data and analytics company, Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour around the world.

We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.

This extensive breadth and depth of data is delivered by MyWorldpanel, a cloud-based platform, currently deploying worldwide, to provide the most intuitive and efficient way to analyse the data and simulate scenarios, uncovering behavioural truths at the speed of life.

Our vertical expertise includes consumer goods, retail, ecommerce, foodservice, beauty, home, fashion, footwear, media and entertainment, mobile, home appliances, books, home improvement, toys and gift cards.

We deliver a holistic market measurement, giving brands and retailers the power to spot emerging trends and respond quickly to changing behaviour.

Kantar Worldpanel – Understand people, inspire growth.

Get in touch

Idriss El Ganari
Regional Director, Africa & Middle East, Worldpanel Division

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  Idriss El Ganari