Consumer Panels

All the primary data used to generate our insights comes from our consumer panels. We manage the biggest consumer panels on the market today, which means unrivalled depth and reliability of data for our clients.

Research based in this methodology benefits from a number of features that make it the ideal way to monitor markets:

Reliability and definition
Syndicated consumer panels use advanced data collection techniques and higher sample sizes compared with other methodologies. This provides reliable, accurate and highly defined data that allows us to dive deeper into consumer behaviours.

Trends and forecasting
Using the same respondents over time means we can identify what trends are affecting the market and forecast their future evolution with confidence.

Behavioural accuracy
Panel members record their behaviour in great detail as part of their shopping activity instead of relying on memory to recall what they purchased.

Behaviour changes explained
Because the sample is fixed, any change in behaviour from one period to the next is picked up and explained.

Full consumer understanding
A wide range of information is collected to supplement the fundamentals of purchasing and usage. This allows us to explore the attitudes behind the behaviours we measure, and track the influence of various marketing activities.

Get in touch

Idriss El Ganari
Regional Director, Africa & Middle East, Worldpanel Division

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  Idriss El Ganari