Kantar Worldpanel - www.kantarworldpanel.com

Best Workplaces™ in Greater China

Kantar Worldpanel has been awarded, for the 5th consecutive year, one of the 'Best Workplaces™ in Greater China 2019' by Great Place to Work®

Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

Know more

Who Cares, Who Does? Consumer response to plastic waste

Our latest publication is based on the results of our global survey covering 24 countries across Europe, Latam and Asia. Plastic waste is a top concern for 33% of global respondents, with 48% believing manufacturers should take the most responsibility to fix the problem.

Watch the webinar to learn more

New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

Explore data now

Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

Access the dataviz

Latest News

  • Capture OOH Occasions

    Capture OOH Occasions

    21/01/2020
    ‘Winning food & drink occasions Out-of-Home’China sharing is out.

    Read more

  • Asia Consumer Insights Q3 2019

    Asia Consumer Insights Q3 2019

    20/01/2020
    The future of Convenience Stores across Asia, particularly in Taiwan and the Philippines.

    Read more

  • Double 11 festival fueled the e-commerce growth

    Double 11 festival fueled the e-commerce growth

    07/01/2020
    E-commerce growth far outstripped that of any other channels

    Read more

  • Best Workplaces™ in Greater China 2019'

    Best Workplaces™ in Greater China 2019'

    10/12/2019
    Kantar Worldpanel is awarded as one of the 'Best Workplaces(TM) in Greater China 2019'.

    Read more

  • Consumers pulled back spending ahead of Singles’ Day

    Consumers pulled back spending ahead of Singles’ Day

    09/12/2019
    FMCG market growth remained strong at 4.7% in the 12 weeks to 1st, November.

    Read more

  • China’s Desire for Imports Continues to Grow

    China’s Desire for Imports Continues to Grow

    05/12/2019
    Import fever is on the rise in a steady FMCG market, despite an overall GDP growth slow-down

    Read more

In the media

  • 02/12/2019 - China Daily

    Brands prepare to woo Chinese sports-loving consumers


    Charles Chen, associate account director of consultancy Kantar Worldpanel China, said besides brand reputation, companies also expect to build a healthy and dynamic brand image, in line with people's increasing preference for a healthier lifestyle in China.

    View article
  • 07/11/2019 - Forbes

    China's Richest 2019: King Of Beverages Zong Qinghou Aims To Revitalize Wahaha


    Jason Yu, a Shanghai-based general manager at research firm Kantar Worldpanel says, “It is very hard to get consumer attention today, and if you want to do that, you have to engage and interact with them nonstop.”

    View article
  • 30/10/2019 - China Daily

    Amorepacific in hybrid approach to China market


    To better engage with an army of new and existing consumers, deployment of both high-end and mass market products will be the dual focal points for South Korean cosmetics company Amorepacific in China.

    View article
  • 23/10/2019 - China Daily

    Retail giant Metro AG forges partnership with Wumei


    Jason Yu, general manager of Kantar Worldpanel, said the price indicates the investors' optimistic views on Metro's profiting capacities, if compared with the Carrefour's deal to Suning.com.

    View article
  • 23/10/2019 - China Daily

    Fast-moving consumer goods see 5.6% Q3 growth


    Kantar Worldpanel, the global market leader in consumer panels, reports that the total spending of FMCG grew by 5.6 percent in the 12 weeks to Sept 6, compared to the same period last year.

    View article
  • 10/09/2019 - China Daily

    Changing patterns of retail consumption


    Jason Yu, general manager of Kantar Worldpanel China, a market research firm, believes that the resounding demand for Costco products is a clear indicator of the changing consumption patterns in China."The crowds at the Costco outlet indicate that consumption demand from affluent Chinese consumers remains robust," said Yu

    View article

Our website uses cookies to improve the user experience.By continuing to use this site you agree to our use of cookies. [Cookies policy]