Kantar Worldpanel - www.kantarworldpanel.com

Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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E-commerce reportWho Cares, Who Does? Consumer response to plastic waste

Our latest publication is based on the results of our global survey covering 24 countries across Europe, Latam and Asia. Plastic waste is a top concern for 33% of global respondents, with 48% believing manufacturers should take the most responsibility to fix the problem.

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Brand Footprint 2019

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times. Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’.

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

Explore data now

Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • New Retail Transformation Enabled growth in China

    New Retail Transformation Enabled growth in China

    23/09/2019
    Latest figures shows consumer spending on FMCG in China reported a robust growth of 6.4% in value

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  • New publication out: Consumer response to plastic waste

    New publication out: Consumer response to plastic waste

    16/09/2019
    Plastic waste is a top concern for 33% of consumers, how this affects retailers and manufacturers?

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  • New report – Winning Omnichannel to grow in retail

    New report – Winning Omnichannel to grow in retail

    29/08/2019
    What will influence the global FMCG picture as we enter a new decade? Find out in our new report.

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  • 618 stimulated sales in online and offline retailers

    618 stimulated sales in online and offline retailers

    20/08/2019
    57.4% of households in urban China purchasing FMCG online for 12 weeks ending 12th July,2019.

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  • Online shopping and inflation heats up during Q2

    Online shopping and inflation heats up during Q2

    21/07/2019
    The total spending of FMCG grew by 6.9% in the 12 weeks to June 14th.

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  • Huawei takes hit in Q2 2019

    Huawei takes hit in Q2 2019

    18/07/2019
    Android OS market share is growing in five major European Markets, while iOS sees share fall.

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In the media

  • 10/09/2019 - China Daily

    Changing patterns of retail consumption


    Jason Yu, general manager of Kantar Worldpanel China, a market research firm, believes that the resounding demand for Costco products is a clear indicator of the changing consumption patterns in China."The crowds at the Costco outlet indicate that consumption demand from affluent Chinese consumers remains robust," said Yu

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  • 10/09/2019 - China Daily

    Costco cuts debut short after shoppers swamp store


    Jason Yu, general manager of market consultancy Kantar Worldpanel China, said the quality and good prices of Costco's food products are a major attraction to Chinese consumers, as the demand for such products has grown. The retailer could bolster its fresh food offerings to increase their customer retention rate here, Yu said.

    View article
  • 22/08/2019 - China Daily

    Brands are working to establish emotional connections with shoppers amid rise in experience-driven consumption


    Recognizing the importance of immersion and occasion in consumption, Heytea rolls out seasonal delicacies and co-branded side-items with specific themes.

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  • 14/08/2019 - Forbes

    Huawei Grabs More Of The China Phone Market As Overseas Demand Wanes Amid Trade Tensions


    Huawei strong brand image in its home market will help it capture even more market share.

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  • 24/07/2019 - China Daily

    Foreign firms target night market success with niche offerings


    KFC started to sell late night treats including spicy kebabs and stewed fowl, traditional late night treats in southern China.

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  • 23/07/2019 - Shanghai Daily

    Everything parents might need at city expo


    Maternity and infant products sales among city shoppers in China advanced 14.2 percent in the 12 months to the end of June.

    View article

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