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Decoding shopper behaviour to shape your brand future.

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Consumer and Shopper Attitudes

Uncover the people behind the trends with PanelVoice, our single source survey solution.

Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • 25 FMCG Companies win over 100M Chinese Households

    25 FMCG Companies win over 100M Chinese Households

    02/12/2024
    The key for a brand to expand its scale and enhance its strength is to attract more consumers.

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  • China's FMCG market recovered steadily in Q3

    China's FMCG market recovered steadily in Q3

    14/11/2024
    China's FMCG market recovered steadily in Q3, and the competition in O2O escalated further

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  • China's FMCG market recovered steadily in Q2

    China's FMCG market recovered steadily in Q2

    15/08/2024
    The FMCG market in urban China continued to recover steadily in the second quarter of 2024.

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  • China's FMCG sector settles into low growth reality

    China's FMCG sector settles into low growth reality

    28/06/2024
    Volume show improving growth, however price face continuous deflationary pressure

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  • Brand Footprint 2024

    Brand Footprint 2024

    04/06/2024
    Brand Footprint report reveals global grocery bill exceeds $1,000 per household.

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  • The FMCG market increased steadily in the first quarter

    The FMCG market increased steadily in the first quarter

    14/05/2024
    The FMCG market in urban China maintained a modest recovery in the first quarter of 2024.

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Featured Content

In the media

  • 03/12/2024 - FORBES

    Makeup Artist Mao Geping Close To Billionaire Ahead Of Hong Kong IPO


    "Chinese consumers trust that Chinese brands can deliver whatthey want is there".says Hwee Chung,Shanghai-based China beauty sector director for research firm KantarWorldpanel.

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  • 12/11/2024 - China Daily

    Quality focus rules Singles Day shopping gala


    A series of pro-consumption policies, such as the consumer goods trade-in program, have played a significant role in bolstering the sales of consumer electronic products and household appliances on major online marketplaces.

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  • 21/08/2024 - China Daily

    Report: Luckin Coffee planning massive overseas expansion


    Chinese coffee and tea brands are expanding overseas, and the international brands are focusing on penetrating lower-tier cities in China to find their own growth stories.

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  • 04/07/2024 - China Daily

    China's consumer goods sector continues to see recovery


    The hypermarket segment continued to shrink at 6 percent year-on-year. However, within the hypermarket, club warehouses saw a year-on-year spike of 22 percent, which is driven by the expansion of the Chinese middle income group

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  • 28/06/2024 - SHINE

    Stable recovery as China's FMCG spending up 2% in Q1


    FMCG spending in China's urban market advanced 2 percent in the first quarter, with a 3.5 percent increase in volume, suggesting strong desire for consumption, according to the China Shopper Report jointly released by Bain & Company and Kantar Worldpanel on Thursday.

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  • 21/06/2024 - China Daily

    Starbucks ups perks as rivalry brews


    Starbucks has had its membership benefits system in place for a long time, but the highest tier had a relatively low threshold and didn't offer much perceived value.

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