Kantar Worldpanel - www.kantarworldpanel.com

E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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#MostChosenBrands

Order your copy of the Brand Footprint report 2018 and discover which are this year the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • Growth potential of baby market in lower-tier cities

     Growth potential of baby market in lower-tier cities

    27/09/2018
    Within our baby panel, 60% of babies younger than 3 years are living in lower-tier cities.

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  • Bubbling drinks outperformed in overall beverage market

    Bubbling drinks outperformed in overall beverage market

    27/09/2018
    The sales growth of bubbling beverages is three times more than that of overall beverage market.

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  • Five shopper insights from two-baby families

    Five shopper insights from two-baby families

    27/09/2018
    The total sales growth of FMCG is 4.3% -- that was outpaced by parenting goods, which grew by 9%.

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  • China FMCG market maintained growth fueled by ecommerce

    China FMCG market maintained growth fueled by ecommerce

    09/09/2018
    Consumer spending on FMCG in China remained positive by growing 5.3%.

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  • ‘618’ Shopping Festival Pushed FMCG Growth Both Online

    ‘618’ Shopping Festival Pushed FMCG Growth Both Online

    13/08/2018
    Consumer spending on FMCG in China grew by 6.1%, up by 2.7 points.

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  • FMCG Growth During Q2 Accelerates

    FMCG Growth During Q2 Accelerates

    30/07/2018
    Kantar Worldpanel reports that the growth rate of FMCG accelerated during Q2 2018 vs Q1.

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In the media

  • 23/08/2018 - Nikkei Asia Review

    Samsung's hopes for reviving Galaxy in China are under threat


    Huawei, Xiaomi and Oppo match global leader with affordable, feature-rich devices

    View article
  • 22/08/2018 - CGTN

    Lipstick Economy: China's color cosmetics market sees booming growth


    The compact cosmetic essential is often seen as bellwether for market dynamics, and in China it's seeing a booming revival

    View article
  • 21/08/2018 - South China Morning Post

    Starbucks, Costa take on the challenge of growing the coffee business in China, the traditional land of tea


    China’s coffee shop market is set to grow at nearly 6 per cent a year in the next five years, but competition is fierce and is forcing the chains to innovate

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  • 28/06/2018 - CGTN

    Local consumer brands growing faster in Chinese market: report


    Chinese brands continue to edge up against foreign brands among FMCG in the key areas of packaged food, beverages, personal care and home care.

    View article
  • 28/06/2018 - CGTN

    China Consumer Goods Market Rebounds: Analysts: Local brands continue to gain share over foreign brands


    China's growing middle class continues to seek out high quality consumer goods, with value growth rebounding in 2017.

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  • 27/06/2018 - Xinhua net

    China sees fast growth in consumer goods market in 2017: report


    China saw rapid growth in the FMCG market in 2017 as growing middle-class consumers spent more on premium and healthier products

    View article

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