Kantar Worldpanel - www.kantarworldpanel.com

E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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#MostChosenBrands

Order your copy of the Brand Footprint report 2018 and discover which are this year the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • China’s beauty market is seeing rapid growth

    China’s beauty market is seeing rapid growth

    23/05/2018
    China beauty market still offers plenty of growth opportunities

    Read more

  • Yili continues to be the most chosen brand in China

    Yili continues to be the most chosen brand in China

    18/05/2018
    Yili continues to be the most chosen brand and Nongfu Spring enters the Top 10 for the first time.

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  • New retail speeds up the online and offline integration

    New retail speeds up the online and offline integration

    07/05/2018
    FMCG market in the first quarter of 2018 was relatively weak with value growing by just 2.3%.

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  • New report out: Out-of-home, out of mind?

    New report out: Out-of-home, out of mind?

    25/04/2018
    Retailers have an opportunity to recognise and consider out-of-home purchases.

    Read more

  • Report: Finding new shoppers through advertising

    Report: Finding new shoppers through advertising

    11/04/2018
    By the end of 2018 the global media industry is set to be worth over $550 billion.

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  • Local retailers and e-commerce thrived during CNY

    Local retailers and e-commerce thrived during CNY

    09/04/2018
    Consumer spending on FMCG in China saw a significant uplift thanks to the Chinese New Year.

    Read more

In the media

  • 27/05/2018 - Shanghai Daily

    Beauty brands embrace new trends to remain popular


    L’Oreal Paris and Pechoin managed to attract new consumers to their brands while remaining the most chosen brands of Chinese consumers

    View article
  • 09/05/2018 - FOODBEV

    Interview: Kantar’s Jason Yu discusses Chinese retail trends


    An interview for Jason Yu on discussing Chinese retail trends.

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  • 27/04/2018 - China Daily

    Lotte to sell stores to Wumart for $230m


    Lotte will sell a 87.38 percent stake in Lotte Mart in Beijing to Wumart and keep the remaining shares.

    View article
  • 25/04/2018 - Shanghai Daily

    Meituan Dianping invests US$63.5 million in local milk tea chain store Heytea


    Chinese consumers spend an average of US$160 annually on out-of-home dining and non-alcoholic beverages annually, according to a latest report by Kantar Worldpanel.

    View article
  • 09/04/2018 - FoodNavigator-Asia

    How F&B manufacturers can seize product opportunities for young mothers and families in China


    Young mothers and families in China increasingly have greater spending power — and one market expert has revealed how food and beverage firms can boost sales in in this segment.

    View article
  • 06/03/2018 - The Drum

    'Girl power': Tmall releases new study on behaviours of female consumers in China


    Tmall,joint with Kantar Worldpanel, has released a report on the growing beauty demands and the female consumer trends in China.

    View article

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