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Best Workplaces™ in Greater China

Kantar Worldpanel has been awarded, for the 5th consecutive year, one of the 'Best Workplaces™ in Greater China 2019' by Great Place to Work®

Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • 2019 FMCG trends and new “normal” after COVID-19

    2019 FMCG trends and new “normal” after COVID-19

    Amid stable growth, COVID-19 has changed China shopper behavior substantially.

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  • 2020 Asia Brand Footprint

    2020 Asia Brand Footprint

    Brands Ensure Growth Using Key Levers Based on Evolving Consumer Needs.

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  • China’s FMCG market continued to show signs of recovery

    China’s FMCG market continued to show signs of recovery

    The penetration gap between JD and Pinduoduo has been continuously narrowing.

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  • Can lost consumption start to be recovered?

     Can lost consumption start to be recovered?

    So far Covid-19 has driven a loss of 45bn RMB for the FMCG market in China.

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  • Living in COVID-19 times

    Living in COVID-19 times

    “What works in ‘A’ market DOES NOT ALWAYS necessarily work in another market”.

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  • IMF Market for Past COVID 19

    IMF Market for Past COVID 19

    Driven by stockpiling, trip volume increased by 9% which was the key driver of IMF growth.

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In the media

  • 14/04/2020 - China Daily

    Dolling up, despite a mask

    Reduced social contact amid the epidemic resulted in cosmetics' purchasing frequency decreasing by 40 percent between Jan 24 and Feb 21, data from consultancy Kantar Worldpanel China show. Offline sales' drop was greater.

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  • 02/04/2020 - China Daily

    Big demand boosts sales of disinfection products

    The fast growth of household cleaning products was mainly driven by higher market penetration rates and increases in per-consumer purchases, said Ye Xiang, associate account manager of consultancy Kantar Worldpanel China.

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  • 05/03/2020 - CGTN

    Shoppers return as China's retailers adapt to outbreak

    "In 2019, retail sales growth in China was already at a five-year low amid the pressure of macro economies and China-U.S. trade disputes. COVID-19 brought more pressure to retail sales development in the first quarter," Kantar General Manager Jason Yu told CGTN.

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  • 05/02/2020 - ICS


    Epidemic Impact on Consumer purchase behaviour

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  • 03/02/2020 - China Daily

    Retailers see rebound once infections decline

    Jason Yu, general manager of Kantar Worldpanel China, said the impact on the retail sector during the Spring Festival holiday and first quarter period will be mostly visible in the catering, tourism and department store sectors.

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  • 02/12/2019 - China Daily

    Brands prepare to woo Chinese sports-loving consumers

    Charles Chen, associate account director of consultancy Kantar Worldpanel China, said besides brand reputation, companies also expect to build a healthy and dynamic brand image, in line with people's increasing preference for a healthier lifestyle in China.

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  • 07/11/2019 - Forbes

    China's Richest 2019: King Of Beverages Zong Qinghou Aims To Revitalize Wahaha

    Jason Yu, a Shanghai-based general manager at research firm Kantar Worldpanel says, “It is very hard to get consumer attention today, and if you want to do that, you have to engage and interact with them nonstop.”

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