Kantar Worldpanel - www.kantarworldpanel.com

Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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E-commerce reportWho Cares, Who Does? Consumer response to plastic waste

Our latest publication is based on the results of our global survey covering 24 countries across Europe, Latam and Asia. Plastic waste is a top concern for 33% of global respondents, with 48% believing manufacturers should take the most responsibility to fix the problem.

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Brand Footprint 2019

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times. Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’.

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

Explore data now

Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • Who is winning more Chinese Consumers in 2019?

    Who is winning more Chinese Consumers in 2019?

    13/11/2019
    P&G continue to lead the 100 million consumer club

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  • Keeping up appearances?

    Keeping up appearances?

    04/11/2019
    The men’s beauty market in China looks to be more promising than in many other parts of the world.

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  • Asia Consumer Insights Q2 2019

    Asia Consumer Insights Q2 2019

    28/10/2019
    Overall FMCG in Asia achieved a +4.8% growth during this year’s second quarter.

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  • Apple and Samsung surge as new launches drive share

    Apple and Samsung surge as new launches drive share

    25/10/2019
    iOS market share is growing in all five major European Markets

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  • FMCG in Q3 up by 5.6% amid economic uncertainties

    FMCG in Q3 up by 5.6% amid economic uncertainties

    17/10/2019
    The total spending of FMCG grew by 5.6% in the 12 weeks to September 6th.

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  • What’s driving Coca-Cola’s growth in China?

    What’s driving Coca-Cola’s growth in China?

    30/09/2019
    Micro Moment insights uncover potential opportunities for beverage brands.

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In the media

  • 07/11/2019 - Forbes

    China's Richest 2019: King Of Beverages Zong Qinghou Aims To Revitalize Wahaha


    Jason Yu, a Shanghai-based general manager at research firm Kantar Worldpanel says, “It is very hard to get consumer attention today, and if you want to do that, you have to engage and interact with them nonstop.”

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  • 30/10/2019 - China Daily

    Amorepacific in hybrid approach to China market


    To better engage with an army of new and existing consumers, deployment of both high-end and mass market products will be the dual focal points for South Korean cosmetics company Amorepacific in China.

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  • 23/10/2019 - China Daily

    Retail giant Metro AG forges partnership with Wumei


    Jason Yu, general manager of Kantar Worldpanel, said the price indicates the investors' optimistic views on Metro's profiting capacities, if compared with the Carrefour's deal to Suning.com.

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  • 23/10/2019 - China Daily

    Fast-moving consumer goods see 5.6% Q3 growth


    Kantar Worldpanel, the global market leader in consumer panels, reports that the total spending of FMCG grew by 5.6 percent in the 12 weeks to Sept 6, compared to the same period last year.

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  • 10/09/2019 - China Daily

    Changing patterns of retail consumption


    Jason Yu, general manager of Kantar Worldpanel China, a market research firm, believes that the resounding demand for Costco products is a clear indicator of the changing consumption patterns in China."The crowds at the Costco outlet indicate that consumption demand from affluent Chinese consumers remains robust," said Yu

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  • 10/09/2019 - China Daily

    Costco cuts debut short after shoppers swamp store


    Jason Yu, general manager of market consultancy Kantar Worldpanel China, said the quality and good prices of Costco's food products are a major attraction to Chinese consumers, as the demand for such products has grown. The retailer could bolster its fresh food offerings to increase their customer retention rate here, Yu said.

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