Kantar Worldpanel
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E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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#MostChosenBrands

Order your copy of the Brand Footprint report 2018 and discover which are this year the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • Apple makes strong gains in the US smartphone market

    Apple makes strong gains in the US smartphone market

    12/11/2018
    The latest smartphone OS data from Kantar Worldpanel Comtech shows a mixed picture for Android.

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  • China's smart-phone consumers are pursuing stability

    China's smart-phone consumers are pursuing stability

    12/11/2018
    The proportion of those who actively upgrade in pursuit of new models has continued to decline.

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  • 1/3 Chinese Families will Buy FMCG Online During 'D11'

    1/3 Chinese Families will Buy FMCG Online During 'D11'

    06/11/2018
    Consumer spending on FMCG in China maintained stable growth.

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  • Jason Yu: “The new retail is a new reality for brands”

    Jason Yu: “The new retail is a new reality for brands”

    25/10/2018
    FMCG sector in China and the rise of “new retail” in the region.

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  • China’s FMCG market enjoyed stronger growth during Q3

    China’s FMCG market enjoyed stronger growth during Q3

    22/10/2018
    Price was the biggest driver of the growth, up by 4.8% in Q3 compared to the same period last year.

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  • New paper: E-commerce opportunities in Asia

    New paper: E-commerce opportunities in Asia

    17/10/2018
    “The dynamic world of e-commerce in Asia” reveals that Asia has taken the lead in online shopping.

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Featured Content

In the media

  • 15/11/2018 - China Daily App

    Singles Day achieves new sales record


    In addition to Singles Day, global brands will definitely see China as one of its most promising markets year-round and the country is becoming a solid growth engine, said Jason Yu, China general manager of Kantar Worldpanel.

    View article

  • 23/08/2018 - Nikkei Asia Review

    Samsung's hopes for reviving Galaxy in China are under threat


    Huawei, Xiaomi and Oppo match global leader with affordable, feature-rich devices

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  • 22/08/2018 - CGTN

    Lipstick Economy: China's color cosmetics market sees booming growth


    The compact cosmetic essential is often seen as bellwether for market dynamics, and in China it's seeing a booming revival

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  • 21/08/2018 - South China Morning Post

    Starbucks, Costa take on the challenge of growing the coffee business in China, the traditional land of tea


    China’s coffee shop market is set to grow at nearly 6 per cent a year in the next five years, but competition is fierce and is forcing the chains to innovate

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  • 28/06/2018 - CGTN

    Local consumer brands growing faster in Chinese market: report


    Chinese brands continue to edge up against foreign brands among FMCG in the key areas of packaged food, beverages, personal care and home care.

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  • 28/06/2018 - CGTN

    China Consumer Goods Market Rebounds: Analysts: Local brands continue to gain share over foreign brands


    China's growing middle class continues to seek out high quality consumer goods, with value growth rebounding in 2017.

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  • 27/06/2018 - Xinhua net

    China sees fast growth in consumer goods market in 2017: report


    China saw rapid growth in the FMCG market in 2017 as growing middle-class consumers spent more on premium and healthier products

    View article

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