Kantar Worldpanel - www.kantarworldpanel.com

E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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#MostChosenBrands

Order your copy of the Brand Footprint report 2017 and discover which are this year the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

Explore data now

Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • New report out: Out-of-home, out of mind?

    New report out: Out-of-home, out of mind?

    25/04/2018
    Retailers have an opportunity to recognise and consider out-of-home purchases.

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  • Report: Finding new shoppers through advertising

    Report: Finding new shoppers through advertising

    11/04/2018
    By the end of 2018 the global media industry is set to be worth over $550 billion.

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  • Local retailers and e-commerce thrived during CNY

    Local retailers and e-commerce thrived during CNY

    09/04/2018
    Consumer spending on FMCG in China saw a significant uplift thanks to the Chinese New Year.

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  • Consumer Insights ASIA Q4 2017

    Consumer Insights ASIA  Q4 2017

    02/04/2018
    FMCG in Asia enjoys a stronger growth of 3.9% in 2017, compared to 3.2% in 2016.

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  • Success requires consumer insight with six key factors

    Success requires consumer insight with six key factors

    28/03/2018
    The key to sales growth is attracting more buyers to your brand in a particular market to buy.

    Read more

  • Huawei launches new P20 series

    Huawei launches new P20 series

    27/03/2018
    The Huawei P20 series cements Huawei’s ability to proudly stand side by side with Apple and Samsung.

    Read more

In the media

  • 09/04/2018 - FoodNavigator-Asia

    How F&B manufacturers can seize product opportunities for young mothers and families in China


    Young mothers and families in China increasingly have greater spending power — and one market expert has revealed how food and beverage firms can boost sales in in this segment.

    View article
  • 06/03/2018 - The Drum

    'Girl power': Tmall releases new study on behaviours of female consumers in China


    Tmall,joint with Kantar Worldpanel, has released a report on the growing beauty demands and the female consumer trends in China.

    View article
  • 13/12/2017 - China Daily

    Tencent planning push into retail sector


    Chinese tech giant Tencent Holdings Ltd plans to buy a 5 percent stake in hypermarket operator Yonghui Superstores Co Ltd.

    View article
  • 03/12/2017 - China Daily

    Another brick in the wall for web retailers


    Chinese shoppers have array of outlets as brands cross over into cyberspace

    View article
  • 22/11/2017 - Shanghai Daily

    Groceries fuel global online sales surge


    Global online sales of fast moving consumer goods (FMCG) are expected to hit US$170 billion by 2025 — more than doubling to 10 percent of the market.

    View article
  • 06/11/2017

    Hotpot finds sweet spot


    Haidilao Hotpot, the restaurant chain that leads the hotpot catering market in China, launched an instant variety of its famous offering last quarter.

    View article

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