Kantar Worldpanel - www.kantarworldpanel.com

E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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#MostChosenBrands

Order your copy of the Brand Footprint report 2018 and discover which are this year the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • Local retailers and E-commerce thrived during CNY

    Local retailers and E-commerce thrived during CNY

    20/03/2019
    Consumer spending on FMCG in China maintained a robust growth of 6.7% in value

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  • FMCG Got off to a Good Start in 2019

    FMCG Got off to a Good Start in 2019

    28/02/2019
    Consumer spending on FMCG in China made a good start with a value growth rate of 7.7%.

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  • New report out: How at-home consumption is changing

    New report out: How at-home consumption is changing

    22/02/2019
    In our new report we found out why healthy snacking is on the up or how menus are getting simpler.

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  • Huawei and Xiaomi near 34000000 users in western Europe

    Huawei and Xiaomi near 34000000 users in western Europe

    12/02/2019
    In urban China, Huawei put in a stellar performance as its market share hit a record 26.9%.

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  • FMCG in China maintained 4.3% growth in 2018

    FMCG in China maintained 4.3% growth in 2018

    11/02/2019
    Kantar Worldpanel reports the spending in FMCG in 2018 grew by 4.3% year on year.

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  • How to measure innovation success beyond sales?

    How to measure innovation success beyond sales?

    31/01/2019
    In our new publication "Innovating for growth" we analysed more than 1,800 new product launches.

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In the media

  • 11/03/2019 - Bloomberg

    Defying slowdown with robot servers and AI menus


    “China’s economy is slowing but I don’t think it’ll have a material impact on fast food,” said Jason Yu, Shanghai-based general manager of Kantar Worldpanel in Greater China.

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  • 07/03/2019 - THE STRAITS TIMES

    KFC not chickening out of expansion plans in China


    "As Chinese customers are more sophisticated and diverse, retailers need to focus on the more segmented demand by offering various options," said Kantar's Mr Yu.

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  • 21/02/2019 - China Daily

    Suning buys 37 Wanda dept stores


    "Department stores and shopping centers in major cities in China, at present, still play a very significant role in gathering visitors," said Jason Yu, general manager of Kantar Worldpanel China

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  • 13/02/2019 - SHINE

    Consumer goods spending up amongst weak market performance


    Six out of the 10 top retailers tracked by Kantar Worldpanel reported stronger performance in 2018, thanks to the opening of new stores, expansion of format portfolios, and digital transformation.

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  • 24/01/2019 - China Daily App

    Sam's Club bullish on membership model's popularity and profitability


    With the brand's unique positioning, its loyalty membership and offers, it is doing better than general hypermarkets, despite its small proportion of the overall market, said Jason Yu, general manager of Kantar Worldpanel China.

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  • 23/01/2019 - Jing Daily

    Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?


    “The video format on Douyin is vertical, so the right content and format is the key in determining if a video can go viral on Douyin,” said Jason Yu, General Manager of Kantar Worldpanel China.

    View article

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