Kantar Worldpanel - www.kantarworldpanel.com

E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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Brand Footprint 2019

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times. Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • Kantar recognized as a 2019 Best Workplace in Asia

    Kantar recognized as a 2019 Best Workplace in Asia

    25/05/2019
    Kantar awarded as one of the top companies to work for in 2019 Best Workplaces in Asia.

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  • A Prosperous China Beauty Market

    A Prosperous China Beauty Market

    23/05/2019
    Kantar Worldpanel releases the latest beauty market trend report.

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  • Brand Footprint report, the new FMCG ranking is out

    Brand Footprint report, the new FMCG ranking is out

    16/05/2019
    The new edition reveals 31 FMCG brands have been chosen by consumers over 1 billion times.

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  • China FMCG market reported moderate growth in Q1

    China FMCG market reported moderate growth in Q1

    29/04/2019
    Kantar Worldpanel reports that the total spending of FMCG recorded a moderate value growth of 2.4%.

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  • Samsung fights back in Europe as iPhone XR tops British

    Samsung fights back in Europe as iPhone XR tops British

    19/04/2019
    In urban China, iOS’ share of the market fell by 0.4 percentage points.

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  • FMCG in Asia sees an overall positive growth by 4.3%

    FMCG in Asia sees an overall positive growth by 4.3%

    27/03/2019
    FMCG in Asia sees an overall positive growth in Q4 2018. China leads the growth for Northeast Asia.

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In the media

  • 22/04/2019 - China Daily

    Walmart banks on tech innovation


    Jason Yu, general manager of Kantar Worldpanel China, said Walmart has to roll out more innovations to further improve its operational efficiency and achieve growth through diversified retail businesses.

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  • 18/04/2019 - China Daily

    Consumers in lower-tier cities driving consumption demand


    In the cosmetics segment, for instance, residents of smaller cities pumped 38 percent year-on-year of online spending on cosmetics last year, dwarfing just 16 percent recorded by their counterparts in major cities, according to consultancy Kantar Worldpanel.

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  • 18/04/2019 - China Daily

    Fonterra brings Anchor fresh milk to China


    Data from Kantar Worldpanel confirmed such findings. Annual consumption for liquid milk per household has stabilized at 55 liters to 60 liters in the past few years. This is roughly one-fifth of the level in the United States and Europe.

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  • 02/04/2019 - Forbes

    30 Under 30 Asia 2019: This 27-Year-Old Is Reshaping China's Tea-Drinking Culture


    “Without HEYTEA, people may just get some of Starbucks’ beverages,” says Jason Yu, a China-based general manager at consultancy Kantar Worldpanel. “Now, they have way more options.”

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  • 11/03/2019 - Bloomberg

    Defying slowdown with robot servers and AI menus


    “China’s economy is slowing but I don’t think it’ll have a material impact on fast food,” said Jason Yu, Shanghai-based general manager of Kantar Worldpanel in Greater China.

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  • 07/03/2019 - THE STRAITS TIMES

    KFC not chickening out of expansion plans in China


    "As Chinese customers are more sophisticated and diverse, retailers need to focus on the more segmented demand by offering various options," said Kantar's Mr Yu.

    View article

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