Kantar Worldpanel - www.kantarworldpanel.com

E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

Download the report

#MostChosenBrands

Order your copy of the Brand Footprint report 2018 and discover which are this year the most chosen consumer brands throughout the world

Click here

Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

Know more

New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

Explore data now

Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

Access the dataviz

Latest News

  • Low-tier city youth-key consumer segment for FMCG brand

    Low-tier city youth-key consumer segment for FMCG brand

    14/01/2019
    Low-tier city consumers are an increasingly important source of growth for FMCG industry.

    Read more

  • The latest Korea Cosmetics Market Brand Ranking

    The latest Korea Cosmetics Market Brand Ranking

    11/01/2019
    Skin Care Top 1 ‘Innisfree', Makeup Top 1 ‘Etude House’

    Read more

  • 34% Chinese Shoppers Bought FMCG Online During 11.11

    34% Chinese Shoppers Bought FMCG Online During 11.11

    03/01/2019
    Consumer spending on FMCG in China grew by 4.6% compared with the same period last year.

    Read more

  • We wish you a happy and successful 2019!

    We wish you a happy and successful 2019!

    24/12/2018
    We wish you a happy and successful 2019!

    Read more

  • Asia Consumer Insights: overall FMCG growth by 4.2%

    Asia Consumer Insights: overall FMCG growth by 4.2%

    15/12/2018
    FMCG in Asia sees an overall positive growth by 4.2% in Q2 2018, compared to 3.2% in Q3 2017.

    Read more

  • One of the ‘Best Companies to Work For in Greater China

    One of the ‘Best Companies to Work For in Greater China

    12/12/2018
    Great Place to Work has named KWP as one of the ‘Best Companies to Work For® in Greater China’.

    Read more

In the media

  • 04/12/2018 - China Daily App

    Chinese brands wrest edge in FMCG sector


    Local brands' lead is also due to higher penetration rates and stronger volume growth relative to price growth, according to the report published jointly by Kantar Worldpanel and Bain&Co.

    View article
  • 29/11/2018 - CGTN

    Emerging local brands reshape China's retail landscape: report


    China's FMCG industry saw its expansion moderate in the first half of 2018, while posting a two-speed growth trajectory, with personal and home care growing at a much faster rate than food and beverage, according to the latest annual China shopper report from market research firms Kantar Worldpanel and Bain & Company.

    View article
  • 29/11/2018 - CNBC

    Small and tech savvy firms in China are shaking up the personal care sector


    Such businesses are taking advantage of lower barriers to entry offered by the rise of the digital economy, Bain said in the report on Chinese shopping trends, co-written with consultancy Kantar Worldpanel.

    View article
  • 29/11/2018 - China Daily

    Beauty Valley is On the Rise


    Yu Jian, general manager of shopper behavior specialist Kantar Worldpanel, released the Kantar Worldpanel Beauty Panel which concluded from 40,000 samples from 373 tier 1 to tier 5 cities in China. The report said that cosmetics is leading the growth in fast-moving consumer goods sector. And both Chinese and foreign brands are attracting consumers in their own ways.

    View article
  • 27/11/2018 - Shanghai Daily

    Chinese brands outpace multinationals gaining new customers: study


    Chinese consumer goods brands are posting faster growth in terms of consumer penetration and expansion of consumer base in the past year, a recent study by Kantar Worldpanel reveals.

    View article
  • 27/11/2018 - Xinhua Net

    Economic Watch: China's beauty market goes beyond "skin deep"


    "The tariff reduction is expected to benefit the growth of imported cosmetics, which might continue to expand at 30 percent to 40 percent in the next few years," said Jason Yu, Greater China General Manager of Kantar Worldpanel, a global marketing consultancy.

    View article

Our website uses cookies to improve the user experience.By continuing to use this site you agree to our use of cookies. [Cookies policy]