Kantar Worldpanel
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E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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#MostChosenBrands

Order your copy of the Brand Footprint report 2018 and discover which are this year the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • FMCG Growth During Q2 Accelerates

    FMCG Growth During Q2 Accelerates

    30/07/2018
    Kantar Worldpanel reports that the growth rate of FMCG accelerated during Q2 2018 vs Q1.

    Read more

  • Huawei Cracks the British Smartphone Market

    Huawei Cracks the British Smartphone Market

    25/07/2018
    KWP ComTech reveals a mixed performance for Android in the three months ending June 2018.

    Read more

  • China's consumer goods market rebounds in 2017

    China's consumer goods market rebounds in 2017

    27/06/2018
    China shopper report finds the rate of total value growth increased over the previous year in 2017.

    Read more

  • Omnichannel report: Finding growth in reinvented retail

    Omnichannel report: Finding growth in reinvented retail

    22/06/2018
    Discover global FMCG and retail trends, and how brands can drive growth through different channels.

    Read more

  • Big potential for commerce in lower tier cities

    Big potential for commerce in lower tier cities

    20/06/2018
    35.0% of households in county level cities and 27.8% in counties purchased FMCG online.

    Read more

  • China largely cuts tariff on imported cosmetics

    China largely cuts tariff on imported cosmetics

    01/06/2018
    This is a good news for imported cosmetics brands, which have been enjoying 40% growth recently.

    Read more

Featured Content

In the media

  • 28/06/2018 - CGTN

    Local consumer brands growing faster in Chinese market: report


    Chinese brands continue to edge up against foreign brands among FMCG in the key areas of packaged food, beverages, personal care and home care.

    View article

  • 28/06/2018 - CGTN

    China Consumer Goods Market Rebounds: Analysts: Local brands continue to gain share over foreign brands


    China's growing middle class continues to seek out high quality consumer goods, with value growth rebounding in 2017.

    View article

  • 27/06/2018 - Xinhua net

    China sees fast growth in consumer goods market in 2017: report


    China saw rapid growth in the FMCG market in 2017 as growing middle-class consumers spent more on premium and healthier products

    View article

  • 27/06/2018 - China Daily

    China sees fast growth in consumer goods market in 2017: report


    China saw rapid growth in the fast-moving consumer goods market in 2017 as growing middle-class consumers spent more on premium and healthier products

    View article

  • 27/06/2018 - Reuters

    Trade war or not, China Inc already reining in American brands


    local brands snatched almost three-quarters of China's 639 billion yuan ($97 billion) market for fast-moving consumer goods.

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  • 27/05/2018 - Shanghai Daily

    Beauty brands embrace new trends to remain popular


    L’Oreal Paris and Pechoin managed to attract new consumers to their brands while remaining the most chosen brands of Chinese consumers

    View article

  • 09/05/2018 - FOODBEV

    Interview: Kantar’s Jason Yu discusses Chinese retail trends


    An interview for Jason Yu on discussing Chinese retail trends.

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  • 27/04/2018 - China Daily

    Lotte to sell stores to Wumart for $230m


    Lotte will sell a 87.38 percent stake in Lotte Mart in Beijing to Wumart and keep the remaining shares.

    View article

  • 25/04/2018 - Shanghai Daily

    Meituan Dianping invests US$63.5 million in local milk tea chain store Heytea


    Chinese consumers spend an average of US$160 annually on out-of-home dining and non-alcoholic beverages annually, according to a latest report by Kantar Worldpanel.

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  • 09/04/2018 - FoodNavigator-Asia

    How F&B manufacturers can seize product opportunities for young mothers and families in China


    Young mothers and families in China increasingly have greater spending power — and one market expert has revealed how food and beverage firms can boost sales in in this segment.

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  • 06/03/2018 - The Drum

    'Girl power': Tmall releases new study on behaviours of female consumers in China


    Tmall,joint with Kantar Worldpanel, has released a report on the growing beauty demands and the female consumer trends in China.

    View article

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