Kantar Worldpanel - www.kantarworldpanel.com

E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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#MostChosenBrands

Order your copy of the Brand Footprint report 2017 and discover which are this year the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • Single’s Day fuels FMCG the strongest recovery

     Single’s Day fuels  FMCG the strongest recovery

    11/01/2018
    Consumer spending value on FMCG in China grew by 7.7% for recent 12 weeks, fueling by Single's Day.

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  • Stellar iPhone X performance in GB, China & Japan

    Stellar iPhone X performance in GB, China & Japan

    11/01/2018
    iOS performance in urban China continues to impress, gaining 4.6 percentage points.

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  • Asia brand empowered by leading local retailers

    Asia brand empowered by leading local retailers

    11/01/2018
    Kantar Worldpanel Asia Brand Power explores the hidden dimension of the rise of Asia’s FMCG brands.

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  • Best Companies to Work For® in Greater China 2017

    Best Companies to Work For® in Greater China 2017

    12/12/2017
    Kantar Worldpanel is awarded ‘Best Companies to Work For® in Greater China’ for three years.

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  • Who is winning more Chinese Consumers in 2017

    Who is winning more Chinese Consumers in 2017

    28/11/2017
    P&G, Yili and Mengniu attracted more than 150 million Chinese families separately in 2017.

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  • Global e-commerce grocery market grows 30%

    Global e-commerce grocery market grows 30%

    20/11/2017
    The study shows that e-commerce now accounts for 4.6% of all FMCG sales globally anda grew by 30%.

    Read more

In the media

  • 13/12/2017 - China Daily

    Tencent planning push into retail sector


    Chinese tech giant Tencent Holdings Ltd plans to buy a 5 percent stake in hypermarket operator Yonghui Superstores Co Ltd.

    View article
  • 03/12/2017 - China Daily

    Another brick in the wall for web retailers


    Chinese shoppers have array of outlets as brands cross over into cyberspace

    View article
  • 22/11/2017 - Shanghai Daily

    Groceries fuel global online sales surge


    Global online sales of fast moving consumer goods (FMCG) are expected to hit US$170 billion by 2025 — more than doubling to 10 percent of the market.

    View article
  • 06/11/2017

    Hotpot finds sweet spot


    Haidilao Hotpot, the restaurant chain that leads the hotpot catering market in China, launched an instant variety of its famous offering last quarter.

    View article
  • 06/11/2017 - China Daily

    Instant nourishers gain strength


    China's instant food market, where noodles and frozen food reigned supreme once upon a time but fell upon bad times due to the rise of food delivery firms, is not only recovering but set to grow rapidly again.

    View article
  • 28/10/2017 - China Daily

    McDonald's name change signifies shift in strategy


    McDonald's China's name changed to Jin Gong Men, which is a power shift within McDonald's China business.

    View article

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