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Kantar Worldpanel has been awarded, for the 5th consecutive year, one of the 'Best Workplaces™ in Greater China 2019' by Great Place to Work®

Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

Read the report

New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

Explore data now

Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • 2021 Beauty Industry White Paper

    2021 Beauty Industry White Paper

    30/07/2021
    This white paper from Kantar Worldpanel and Ocean Engine.

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  • China FMCG recovers well in first half of 2021

    China FMCG recovers well in first half of 2021

    28/07/2021
    Big-format stores are launching new models to counter growth pressure.

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  • The latest China Beauty Brand Footprint is out !

    The latest China Beauty Brand Footprint is out !

    02/07/2021
    Kantar Worldpanel released the latest trend report of beauty market.

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  • Inside China's subtle FMCG recovery

    Inside China's subtle FMCG recovery

    29/06/2021
    COVID-19 changed how Chinese consumers purchase FMCG products they are prioritizing.

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  • The most chosen FMCG brand in China

    The most chosen FMCG brand in China

    18/06/2021
    In 2020, local brands continued to lead China’s Top 10 most chosen brands list.

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  • How can IMF manufacturers grow their brands?

    How can IMF manufacturers grow their brands?

    31/05/2021
    Focusing more on IMF Stage 4 which targets 3 to 6 years old kids.

    Read more

In the media

  • 02/07/2021 - China Daily

    New cosmetics brands cash in as pandemic changes beauty habits


    "These trends are largely reflective of changing habits in light of the pandemic," said Jason Yu, general manager of Kantar Worldpanel China. "Wearing masks highlights the importance of eye contour care, and social distancing and the staying-put trend have reduced the need to avoid sunshine or wear lipstick."

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  • 02/07/2021 - Forbes

    China Consumers Continue To Boost E-Commerce Spending: Bain & Kantar


    E-commerce has been the only retail channel to experience rapid growth in China’s fast-moving consumer good industry since the start of the Covid-19 pandemic, according to a new research report released today in Bain & Company in collaboration with Kantar Worldpanel.

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  • 10/05/2021 - China Daily

    Consumer boost to spur O2O retail


    Jason Yu, general manager of Kantar Worldpanel China, said the 24 new measures are testimony to the government's efforts to foster new types of retail, especially those empowered by digital technology to boost consumption.

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  • 10/05/2021 - China Daily

    Suning hoping to get its retail wind back after financial input from major State firms


    "The retail market in China has seen a drastic change, with traditional retailers such as Suning undergoing a major transformation, which would require massive capital investment to build digital and supply chain infrastructure," said Jason Yu, general manager of Kantar Worldpanel China.

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  • 10/05/2021 - China Daily

    Retail gets boost as promotions launched


    The string of measures came just in time for the five-day holiday, which marks the first long period in which consumers have been able to enjoy travel and many leisure activities since the outbreak of COVID-19 in 2020, said Jason Yu, general manager of consultancy Kantar Worldpanel China.

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  • 01/02/2021

    COVID-19 puts at-home cooking on front burner


    Kantar's research found that high quality, healthy products with attractive packaging or prestigious brands are priorities for consumers.

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