Kantar Worldpanel - www.kantarworldpanel.com

Best Workplaces™ in Greater China

Kantar Worldpanel has been awarded, for the 5th consecutive year, one of the 'Best Workplaces™ in Greater China 2019' by Great Place to Work®

Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

Know more

Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

Read the report

New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

Explore data now

Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

Access the dataviz

Latest News

  • How online and out-of-home channels impact brands

    How online and out-of-home channels impact brands

    29/09/2020
    How does a brand know if it’s currently winning online or suffering from reduced OOH consumption?

    Read more

  • How to navigate the new normal

    How to navigate the new normal

    29/09/2020
    Five insights about the market in the post pandemic era.

    Read more

  • Who care, Who does? 2020

    Who care, Who does? 2020

    29/09/2020
    Green credentials are both beneficial to business and the planet.

    Read more

  • FMCG in China reports a stable growth of 4.1%

    FMCG in China reports a stable growth of 4.1%

    29/09/2020
    FMCG in China reported growth of 4.1% in value, thanks to increased frequency.

    Read more

  • How COVID-19 transformed the world’s shopping habits

    How COVID-19 transformed the world’s shopping habits

    29/09/2020
    Omnichannel report 2020 is out.

    Read more

  • Consumers delay smartphone purchasing amid COVID-19

    Consumers delay smartphone purchasing amid COVID-19

    31/07/2020
    The shift to low price smartphones continues.

    Read more

In the media

  • 14/04/2020 - China Daily

    Dolling up, despite a mask


    Reduced social contact amid the epidemic resulted in cosmetics' purchasing frequency decreasing by 40 percent between Jan 24 and Feb 21, data from consultancy Kantar Worldpanel China show. Offline sales' drop was greater.

    View article
  • 02/04/2020 - China Daily

    Big demand boosts sales of disinfection products


    The fast growth of household cleaning products was mainly driven by higher market penetration rates and increases in per-consumer purchases, said Ye Xiang, associate account manager of consultancy Kantar Worldpanel China.

    View article
  • 05/03/2020 - CGTN

    Shoppers return as China's retailers adapt to outbreak


    "In 2019, retail sales growth in China was already at a five-year low amid the pressure of macro economies and China-U.S. trade disputes. COVID-19 brought more pressure to retail sales development in the first quarter," Kantar General Manager Jason Yu told CGTN.

    View article
  • 05/02/2020 - ICS

    CORONAVIRUS TO AFFECT RETAIL, HOSPITALITY & TOURISM SECTORS


    Epidemic Impact on Consumer purchase behaviour

    View article
  • 03/02/2020 - China Daily

    Retailers see rebound once infections decline


    Jason Yu, general manager of Kantar Worldpanel China, said the impact on the retail sector during the Spring Festival holiday and first quarter period will be mostly visible in the catering, tourism and department store sectors.

    View article
  • 02/12/2019 - China Daily

    Brands prepare to woo Chinese sports-loving consumers


    Charles Chen, associate account director of consultancy Kantar Worldpanel China, said besides brand reputation, companies also expect to build a healthy and dynamic brand image, in line with people's increasing preference for a healthier lifestyle in China.

    View article
  • 07/11/2019 - Forbes

    China's Richest 2019: King Of Beverages Zong Qinghou Aims To Revitalize Wahaha


    Jason Yu, a Shanghai-based general manager at research firm Kantar Worldpanel says, “It is very hard to get consumer attention today, and if you want to do that, you have to engage and interact with them nonstop.”

    View article

Our website uses cookies to improve the user experience.By continuing to use this site you agree to our use of cookies. [Cookies policy]