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Kantar Worldpanel has been awarded, for the 5th consecutive year, one of the 'Best Workplaces™ in Greater China 2019' by Great Place to Work®

Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • Just launched! China Shopper Report 2020 Vol.2

    Just launched! China Shopper Report 2020 Vol.2

    03/12/2020
    E-commerce now represents 26.7 percent of all FMCG sales in the first three quarters of 2020.

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  • Smaller screens and 5G: next smartphone battleground

    Smaller screens and 5G: next smartphone battleground

    25/11/2020
    There has been an increase in smartphone volume sales in EU5, USA and Australia.

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  • Food companies winning more Chinese Consumers in 2020

    Food companies winning more Chinese Consumers in 2020

    16/11/2020
    Yili rising to the top spot for the first time.

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  • When livestreaming becomes an essential tool in China

    When livestreaming becomes an essential tool in China

    06/11/2020
    The huge potential lies with the considerable amount of user time.

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  • 2020 White Paper on China’s Food & Beverage Industry

    2020 White Paper on China’s Food & Beverage Industry

    28/10/2020
    Food and beverage industry has entered an era of experience economy.

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  • China FMCG is on the road to recovery, up 4.1% in Q3

    China FMCG is on the road to recovery, up 4.1% in Q3

    20/10/2020
    Online kept growing penetration but sales growth slower than Q2.

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In the media

  • 10/12/2020 - China Daily

    Health, wellness market poised for more growth in 2021


    The country saw FMCG sales flatten in the first nine months of 2020 after three straight years of more than 5 percent of annual growth, the report by consultancies Bain&Co and Kantar Worldpanel said.

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  • 10/12/2020 - China Daily

    SK-II brand finds fresh purpose, digital market channels to satisfy consumers


    Consumers are also keen to buy products that underscore sustainable practices in sourcing and manufacturing. According to Who Cares Who Does report from Kantar Worldpanel, the ratio of environment supporters in the total number of consumers has increased to 53 percent, up 13 percentage points year-on-year.

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  • 23/11/2020 - China Daily

    FMCG sector sees robust sales in nation


    Kantar Worldpanel said the 22 FMCG companies attracted over 100 million urban Chinese households during the 12 months ended Oct 9, with dairy producers Yili, Mengniu and P&G each attracting more than 160 million families.

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  • 18/11/2020 - China Daily

    McCafe plans to invest more in China market amid percolating sales


    Jason Yu, general manager of Kantar Worldpanel China, said there is great potential for the on-premises coffee sector to grow and customers are becoming more differentiated.

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  • 18/11/2020 - Shanghai Daily

    Food companies benefit from virus crisis


    A total of 22 consumer goods players managed to attract as many as 100 million domestic households in the 12 months to the end of the third quarter this year, according to data from Kantar Worldpanel.

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  • 12/11/2020 - CGTN

    Chinese men paying more attention to personal care


    "A lot of the unisex products lines do offer a wider portfolio or choices for the consumers, while the men-specific products tend to be two-in-one or three-in-one. We do believe that in the future, among younger consumers, there will be greater product adoptions especially for very specific product lines for their specific usage occasions," said Jason Yu, managing director of Kantar Worldpanel, global expert in shoppers' behavior.

    View article

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