Kantar Worldpanel - www.kantarworldpanel.com

E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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Brand Footprint 2019

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times. Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • E-commerce giants geared up for 618 festivals

    E-commerce giants geared up for 618 festivals

    25/06/2019
    Ecommerce remained to be the key driver with high growth of 44%.

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  • No Slowdown for China's FMCG in 2018

    No Slowdown for China's FMCG in 2018

    20/06/2019
    2019 Vol.1 China Shopper Report from Kantar Worldpanel and Bain & Company released today.

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  • 2019 Asia brand footprint report is out

    2019 Asia brand footprint report is out

    11/06/2019
    Kantar, Worldpanel Division Asia reveals the most chosen FMCG brands across Asia

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  • Global online FMCG sales grew by 20% in 2018

    Global online FMCG sales grew by 20% in 2018

    06/06/2019
    Kantar predicts that online will represent close to a third of total FMCG sales in China by 2025.

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  • Key Retailers Enhanced Small Store Type

    Key Retailers Enhanced Small Store Type

    04/06/2019
    China kept a steady performance with non-food category being the main growing engine in FMCG market.

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  • Food sector growth in China’s new retail era

    Food sector growth in China’s new retail era

    30/05/2019
    Premiumisation,driven by more new categories and new occasions, is the key force behind F&B growth.

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In the media

  • 20/06/2019 - China Daily

    Homegrown brands lead foreign firms in domestic market


    Chinese brands dominated the Top 10 most chosen brands' list in 2018, with Yili leading the pack in the country for the fourth consecutive year, a report by Kantar Worldpanel Division Asia said.

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  • 20/06/2019 - China Daily

    FMCG sector records strong growth


    The growth rate of 2018 was slightly faster than the previous year's 4.7 percent, with premiumization again playing a significant role in the sector's recovery, or achieving average selling prices up by 4.6 percent as consumers continued to demonstrate a willingness to trade up, as per the latest China Shopper Report from Kantar Worldpanel and Bain & Company, Premium Products, Small Brands and Now New Retail.

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  • 20/06/2019 - Shanghai Daily

    No surprises among China's biggest bra


    Dairy producer Yili has continued to be the most chosen brand in China's mainland for the fourth consecutive year, according to Kantar Worldpanel.

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  • 22/04/2019 - China Daily

    Walmart banks on tech innovation


    Jason Yu, general manager of Kantar Worldpanel China, said Walmart has to roll out more innovations to further improve its operational efficiency and achieve growth through diversified retail businesses.

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  • 18/04/2019 - China Daily

    Consumers in lower-tier cities driving consumption demand


    In the cosmetics segment, for instance, residents of smaller cities pumped 38 percent year-on-year of online spending on cosmetics last year, dwarfing just 16 percent recorded by their counterparts in major cities, according to consultancy Kantar Worldpanel.

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  • 18/04/2019 - China Daily

    Fonterra brings Anchor fresh milk to China


    Data from Kantar Worldpanel confirmed such findings. Annual consumption for liquid milk per household has stabilized at 55 liters to 60 liters in the past few years. This is roughly one-fifth of the level in the United States and Europe.

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