Kantar Worldpanel - www.kantarworldpanel.com

2016 Best Companies to Work For® in Greater China

Kantar Worldpanel China mainland and Taiwan awarded as 2016 Best Companies to Work For® in Greater China for 2 consecutive year. The award is a recognition to our company for creating a great work experience based on outstanding policies and cultural practices. It also recognizes our business for our stimulating approach to engaging and inspiring our employees!

The Future of E-commerce in FMCG - 2016 Edition

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

Know more

New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

Explore data now

Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

Access the dataviz

Latest News

  • FMCG market growth hit a new low of 2.9% in 2016

    FMCG market growth hit a new low of 2.9% in 2016

    16/02/2017
    China FMCG market in 2016 is marking its slowest growth in the last decade.

    Read more

  • Middle class pivotal to China’s beauty market

    Middle class pivotal to China’s beauty market

    25/01/2017
    The middle class consumers contribute more than half of incremental sales in the beauty market.

    Read more

  • Challenges and opportunities of chocolate market

    Challenges and opportunities of chocolate market

    24/01/2017
    The annual penetration and frequency of chocolate category from 2015 has continued to decline.

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  • Top 5 retailers have had a relatively stable month

    Top 5 retailers have had a relatively stable month

    24/01/2017
    Modern trade grew by 0.5% whilst eCommerce grew by 50% for 12 weeks ending 2th December 2016.

    Read more

  • What potential does Meitu users offer advertisers?

    What potential does Meitu users offer advertisers?

    24/01/2017
    The Meitu users contribute more than 50% of sales on skin care and makeup products.

    Read more

  • Android remains dominant in China

    Android remains dominant in China

    11/01/2017
    Nearly 80% of all smartphones sold in Urban China were Android, as local brands dominate the market.

    Read more

In the media

  • 05/12/2016 - South China Morning Post

    P&G, Yili and Mengniu top brands in reaching Chinese


    Procter & Gamble, Inner Mongolia Yili and China Mengniu Dairy topped the ranks of fast moving consumer goods (FMCG) companies that reached the most Chinese households in 2016, a survey found.

    View article
  • 01/12/2016 - China Daily

    Suning leads fundraising round in Yiguo


    E-commerce platforms' share in the fresh produce sector is below 5 percent, the lowest among all online tradable products.

    View article
  • 25/11/2016 - Shanghai Daily

    Retailers must shift to tap online buying


    The size of online FMCG spending in China jumped 36.5 percent in 2015, with growth in volume compensating for a decline in average selling price.

    View article
  • 10/11/2016 - South China Morning Post

    Chinese consumers ready for 11.11 boom


    Alibaba Singles’ Day sales growth momentum to continue, albeit amid shifting preferences among mainland consumers

    View article
  • 30/09/2016 - China Daily

    Skincare, make-up drive consumer goods growth


    Dabao leads Kantar Worldpanel's 2016 Cosmetic Brand Footprint ranking with 23.1 percent of the population, on average twice a year.

    View article
  • 30/09/2016 - Shanghai Daily

    Online grocery sales outpace FMCG market


    The third annual Future of E-commerce in FMCG study shows that globally e-commerce now accounts for 4.4 percent of all FMCG sales.

    View article

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