Kantar Worldpanel - www.kantarworldpanel.com

Best Workplaces™ in Greater China

Kantar Worldpanel has been awarded, for the 5th consecutive year, one of the 'Best Workplaces™ in Greater China 2019' by Great Place to Work®

Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

Read the report

New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

Explore data now

Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Latest News

  • Do you know your LADIES?

    Do you know your LADIES?

    30/03/2021
    Modern Moms are a strategically important group.

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  • FMCG Consumption is Back To Growth under Stay Put call

    FMCG Consumption is Back To Growth under Stay Put call

    24/03/2021
    Latest data shows sales in China's FMCG market increased by 8.1% year-on-year.

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  • ASIA Pulse #1 - March 2021

    ASIA Pulse #1 - March 2021

    24/03/2021
    A quarterly update of FMCG market across Asia.

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  • iPhone 12 models lead the way for 5G capable devices

    iPhone 12 models lead the way for 5G capable devices

    24/03/2021
    Latest data shows 25% of iPhone 12 models were bought for ‘5G capability’ across major Markets.

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  • Outlook for 2021: Growth will return to FMCG

    Outlook for 2021: Growth will return to FMCG

    15/03/2021
    Outlook for 2021: Growth will return to FMCG but the path to growth will be very different.

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  • FMCG In China Grew By 0.5% In 2020

    FMCG In China Grew By 0.5% In 2020

    04/02/2021
    In-home occasion is still the growth engine.

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In the media

  • 01/02/2021

    COVID-19 puts at-home cooking on front burner


    Kantar's research found that high quality, healthy products with attractive packaging or prestigious brands are priorities for consumers.

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  • 10/12/2020 - China Daily

    Health, wellness market poised for more growth in 2021


    The country saw FMCG sales flatten in the first nine months of 2020 after three straight years of more than 5 percent of annual growth, the report by consultancies Bain&Co and Kantar Worldpanel said.

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  • 10/12/2020 - China Daily

    SK-II brand finds fresh purpose, digital market channels to satisfy consumers


    Consumers are also keen to buy products that underscore sustainable practices in sourcing and manufacturing. According to Who Cares Who Does report from Kantar Worldpanel, the ratio of environment supporters in the total number of consumers has increased to 53 percent, up 13 percentage points year-on-year.

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  • 23/11/2020 - China Daily

    FMCG sector sees robust sales in nation


    Kantar Worldpanel said the 22 FMCG companies attracted over 100 million urban Chinese households during the 12 months ended Oct 9, with dairy producers Yili, Mengniu and P&G each attracting more than 160 million families.

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  • 18/11/2020 - China Daily

    McCafe plans to invest more in China market amid percolating sales


    Jason Yu, general manager of Kantar Worldpanel China, said there is great potential for the on-premises coffee sector to grow and customers are becoming more differentiated.

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  • 18/11/2020 - Shanghai Daily

    Food companies benefit from virus crisis


    A total of 22 consumer goods players managed to attract as many as 100 million domestic households in the 12 months to the end of the third quarter this year, according to data from Kantar Worldpanel.

    View article

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