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Decoding shopper behaviour to shape your brand future.

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

Explore data now

Consumer and Shopper Attitudes

Uncover the people behind the trends with PanelVoice, our single source survey solution.

Android OS share in China gets boost from New Year’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

Access the dataviz

Latest News

  • The FMCG market increased steadily in the first quarter

    The FMCG market increased steadily in the first quarter

    14/05/2024
    The FMCG market in urban China maintained a modest recovery in the first quarter of 2024.

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  • Regional Retail Leaders Expanding Their Territories

    Regional Retail Leaders Expanding Their Territories

    04/03/2024
    Steady Recovery in China's FMCG Market in 2023; Regional Retail Leaders Expanding Their Territories

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  • China Shopper Report 2023, Vol. 2

    China Shopper Report 2023, Vol. 2

    11/12/2023
    Soft recovery in China's FMCG sector; growing interest in health, value, and exclusive products

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  • Leading FMCG companies continue to attract newconsumers

    Leading FMCG companies continue to attract newconsumers

    29/11/2023
    During the slow recovery, leading FMCG companies continue to attract new consumers.

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  • Q3 FMCG Market Saw a Slight Dip

    Q3 FMCG Market Saw a Slight Dip

    31/10/2023
    Continued differentiation in performance among leading retail brands

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  • Asia Pulse - Q2 2023

    Asia Pulse - Q2 2023

    25/09/2023
    Let's find out what's happening in the region in the past quarter.

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In the media

  • 11/03/2024 - China Daily

    Tycoon's rags-to-riches story echoes nation's rise


    Wahaha is one of the few private enterprises in China that has been active in the consumer market since the beginning of the market economy and it is still developing rapidly

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  • 11/03/2024 - China Daily

    Starbucks pork coffee eyes bringing home the bacon


    Starbucks should act really quickly to enhance their consumer experience and products through a differentiation strategy

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  • 01/02/2024 - China Daily

    Dragon-related products see explosive sales growth ahead of holiday


    China's Generation Z shoppers are displaying a heightened sense of national pride and confidence in Chinese culture

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  • 01/02/2024 - China Daily

    Durian cakes lead to cross-category price war


    The price war came amid milder economic growth and against the backdrop that Chinese consumers are becoming more rational and cost-sensitive.

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  • 17/01/2024 - China Daily

    Younger generation keen to shop over long break


    Spring Festival holds paramount significance as the key annual celebration, encompassing the run-up to the holiday and the festival itself, periods that serve as distinct shopping opportunities.

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  • 11/01/2024 - China Daily

    Private brands spur sales of retail stores


    Private brands signify a distinctive strength of retailers such as Sam's Club and Hema.

    View article