Changing consumer trends and the implications for dairy
Dairy is still a vital part of the UK’s diet, due to its consistent presence in some of our favourite dishes.
Rachel Knight presented at the Dairy Productivity Collaboration Forum at the House of Lords on Thursday 27th June, on the Changing Consumer Trends and the implications for the dairy market.
Rachel, who presented alongside Alice Swift (Senior Agricultural Manager, Arla Foods) focused on the value of dairy within consumers' shopping baskets, and how it is still a vital part of the UK’s diet, due to its consistent presence in some of our favourite dishes.
Rachel commented: “Understanding changing consumer behaviour and how this affects the dairy industry is key to capitalising on new trends and opportunities. In particular, understanding the millennial generation - what motivates them and what makes them a complex generation to target is vital for brands to succeed in this shifting landscape.”